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  1. 1. SEO What is Search Engine Optimization (SEO)?SEO is the active practice of optimizing a web site by improving internal and external aspects inorder to increase the traffic the site receives from search engines. Why does my company/organization/website need SEO? The majority of web traffic is driven by the major commercial search engines - Google, Bing andYahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.Investing in SEO, whether through time or finances, can have an exceptional rate of return. How complicated is SEO? Can’t I just do it myself? To be straightforward, SEO is a pretty complex subject. The reason lies in that the search engines are constantly changing their algorithms, and the way they rank pages/sites. With SEO, you are trying to reverse engineer how search engines rank websites. Trying to crack the formula for each search engine is not an easy task, and if it was, everyone would be top ranked on Google getting very rich. Is SEO a one-time job? Unfortunately, no. While you may be able to maintain your websites rankings for a while (longer if competitors arent doing much) the addition of fresh content and new links do play a factor. Why cant the search engines figure out my site without SEO help?Search engines are always working towards improving their technology to crawl the web moredeeply and return increasingly relevant results to users. Whereas, the right moves can net youthousands of visitors and attention, the wrong moves can hide or bury your site deep in thesearch results where visibility is minimal. In addition to making content available to searchengines, SEO can also help boost rankings so that content that has been found will be placedwhere searchers will more readily see it.What search engines do you focus on?We typically optimize for Google, Bing/MSN, and Yahoo; since they drive the majority of allsearches executed in the world. If additional engines are necessary, please just let us know andwe can try to incorporate them into the SEO campaign.What Is “Organic SEO” a.k.a. “Natural SEO”Organic SEO placement, also known as Natural SEO placement, in Search Engine results meansthat your Website naturally displays well in the search results.A Website that enjoys good organic placement is likely to be more stable and successful in its
  2. 2. long term Search Engine positions.“Ethical SEO” and “White Hat SEO” compared to “Black hat SEO”?This means we do not use any tricks that are sometime employed by “Black hat” practitioners.The final result of ethical or “White Hat SEO” is frequently a much stronger positioning, whichalso lasts longer and can withstand frequent changes made to algorithms.Black Hat Optimization on the other hand, uses SEO strategies that can possibly result in fasterrankings, but most often are not long lived and hurt your future success. What is Social Media?Social media sites let users share their favorite websites and content with the rest of theworld. At its most basic sense, social media is a shift in how people discover, read and sharenews, information and content. What is page rank?Page rank measures how many links point to a website and the "quality" of the sitesproviding the links. Google® uses page rank as part of their algorithms for deciding searchresults, so a high page rank may improve your search engine ranking. What is a SERP?SERP is short for Search Engine Results Page. This is the page of search results withclickable blue links displayed by search engines in response to a user entering in a keywordphrase in the search box. Why is ranking well on search engines important? Over 55% of all Internet purchases begin with a search engine. Todays top search engines receive hundreds of millions of searches per day. If your website is not appearing within the first two pages of these results, you are missing thousands of qualified leads.What is Keyword?A Keyword is a specific term which defines your business/service or profession. A Keyword is aword which we target to optimize in search engines to bring top rankings results for a website.How to choose best keywords?A keyword which specifically target your business customer or invite convertible traffic to yourwebsite is best keyword. Like for a used car seller the best keyword is : Used cars for sale inregion, used cars seller region. You can use multiple keyword research tools such as googleadwords keyword tool. You can also send us your business and target market and we willprovide you the best list of keywords. mail us at raj@anewindia.com for specific keywords list.What’s The Importance Of Proper Keyword Research For SEO?The keyword research stage will have the biggest impact on the amount of increased Websitetraffic you experience. You have to know what the public is searching for and how they aresearching in order to capitalize on potential traffic and profits.
  3. 3. What is Anchor Text?Anchor text is the highlighted text that you click on to activate and follow a hyperlink toanother Web page or another website. What are meta tags?Meta tags are HTML codes that are inserted into the header on a web page, after the title tag.They take a variety of forms and serve a variety of purposes, but in the context of search engineoptimization when people refer to meta tags, they are usually referring to the meta descriptiontag and the meta keywords tag.Do I need meta tags for SEO?No, the meta description tag is good for search users though who might decide whther they clickon yours based on the description you offer. What are body tags?Body tags are something we integrate into your sites code to have the headings ofparagraphs stand out more like this. This helps search engines identify important keywordsor key phrases on your websiteIs Text Important On My Website?Yes, absolutely. Their is a common phrase amidst the SEO world: “content is king.” SearchEngines love seeing lots of relevant content on every page of your Website. When a page simplycontains one or two videos with no text on the page the Search Engines come and go withouttaking the content of the video into consideration. However, when a Search Engine sees a lot oftext they read it and then they know what to rank you for based on your keyword usage.Is My Website’s Age Important?Yes, and so is a universe of other factors! Better hire experts to come in and save the day orspend years of time researching everything…When will we see results?It will take a while depending on what results you expect what for. Some keywords might eventake a year or more while others may work after weeks or months. Perform a thorough keywordand market research first to know. Also SEO is basically a continuous process that never stops.How long does it take to get indexed by Google?Google needs minutes to weeks depending on your site to index it or new content appearing onit. Without SEO it might even take forever.How to submit my new site to Google/Bing/Yahoo etc.?You don’t submit sites to search engines these days. You link to them from already indexed sites,you ping them via blog posts and or you submit an XML sitemap.How do I submit to 1000 search engines?Only idiots do. There are only a handful of search engines that you need at all. Google, Bing,Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe,asia.What is on page and off page?
  4. 4. On-Page Optimization is shaping your website well according to Search Enginerequirements. It completely depends on content, Title and Meta Tags on your site.Off-Page Optimization is building external links to your website by the method of Blogging,Forum Posting, Article Submission, Directory Submission etc.Difference between on page and off page?On-Page helps your site to be top in search engines when competition is low.Off-page gives you good results in long term even when competition is highDo I need an XML sitemap?Depending on your site you may or may not need one. How important is a sitemap? Should I include a sitemap?Using a Sitemap is very significant as it becomes easy for a robot to crawl all your web pages. Ifrobots know the structure of your site it will be able to index it better.Do I need a high PageRank for SEO?You need internal Pagerank for your site to get indexed. Toolbar PageRank (the green bar inyour Google toolbar) is not a prerequisite.What are search engine crawlers and spiders?Search engines crawlers or spiders are programs that browse through the Internet, look forpages, index the pages according to subject matter and usability and further rank them incomparison to other similar pages. These crawlers work on algorithms programmed by softwareengineers at the search engine company.What is linkbait?There are at least two common definitions of linkbait (or link bait). One negative and onepositive. The negative one says that it’s luring people to link to you for a reason they normallywouldn’t. The positive one explains that linkbait is a highly linkable masterfully crafted peace ofcontent people not only like but also recommend to others by linking.Does Google hate SEO?No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth thatGoogle fight SEOs.Does site size matter?Historically it did matter. For a period of time bigger sites by the sheer number of pages seemedto rank batter. By now the pros and cons outweigh each other – so it does not makes sense toinflate the size of a website artificially by adding low quality content.Do domain extensions (top level domains like .com, co.uk) matter?Yes they do. Especially when it comes to country based domains like .fr, .de or .es – for localresults in respective countries you should use preferably a country domain to get a smalladvantage. Also many in the SEO industry assume that .edu and .gov domains are trusted moreby Google. Google itself has denied that explaining that .edu and .gov domains get more linksand thus Google trusts them more.
  5. 5. Does every page of my website really need to be optimized?Yes, because any page on your website can be the entry point for the visitor.What is PPC (Pay Per Click)?Pay-Per-Click also known as PPC ensures your website can be seen in the search listings for yourchosen key phrases within minutes of your account being set up allowing your target audience tofind you and your products and/or services immediately. What is link building?Link building is the process of submitting your website to directories, blogs, and other websitesto build creditbility and links back to your own website. This helps your overall search engineoptimization and rankings.How Do Links Help My Site Rank Higher?Links are the biggest factor search engines use for determining how well a site ranks. Thequantity and the quality of the sites that link to yours will have the most bearing on how yourrankings are boosted.What is search spam, or SEO spam? In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. What is "hidden text?"Hidden text is textual content which your visitors cannot see, but which is still readable by thesearch enginesShould i need to create blogs and forum site for SEO?Most of the times to publish our site online Blogs and Forum helps easier to reach the people.Why use H1 tags for the title?Because search engine use the H1 tags are a title - or the main theme of the site.Why do blogs rank well in search engines?They have new content, each page has a title, every post is pinged to search engines and thatthey have lots of pages.What is KEI?KEI (Keywords Effectiveness Index) - KEI is just a system based on how popular a keywords isand how many other sites are optimizing it.What does Robots.txt do?The robots.txt file can control the way Search Engine spiders or robots spider your website. Youcan use this file to restrict access to parts of your website, or restrict certain SE spiders fromindexing your site.What are In-bound links? Should they always point to home page?Inbound links are links from other sites / web pages pointing to your website. It is not
  6. 6. necessary that in-bound links always point to your home page. You can get links to any internalpage of your website.How do I know if my website has been banned by Google?Typically, you can download the free Google Toolbar and if the PR box is grayed out instead ofwhite, your web page has been banned.Why Flash website takes more time and effort to acquire good position on SEO?Search engine mainly its robot fails to read or extract content from a flash build website. Theformat is not readable, except the description, title and keywords in HTML format, that containsthe flash-files.What is a broken link, and what causes it?A broken link is a link that doesnt work, often resulting in an error page. A broken linkhappens when the link points to a web page that has been deleted or moved.What is Google Analytics and how is it useful?Google Analytics is a free web-statistics/web analytics solution that provides you rich insightinto your website traffic and marketing effectiveness. Analytics are web statistics that can beused to make the site more search engine friendly.How can I track visitors to my website?Google Analytics is a free service which provides code to insert into your website which thentracks visitors and the source of their visits as well as entry keywords.How can I get free inbound links to my site? What’s the point?There are a variety of ways to get free inbound links including: social media, blog posts, anddirectories. Inbound links to your site communicate to Google that your site is relevant tospecific search terms. What is a blog?A blog is a type of website, usually maintained by an individual with regular entries ofcommentary, descriptions of events, or other material such as graphics or video.Web Designing What is Web Designing ?
  7. 7. Web design is used as a general term to describe any of the various tasks involved in creating a web page. More specifically, it refers to jobs focused on building the front-end of a web page.How long does it take to have a web site designed?The time frame is determined by the size of your web site, the complexity of your site design,and our current client design schedule.What is a URL?It stands for "universal resource locator". This is the address typed in to view your web page onthe Internet.What is a domain name?A domain name is a specific web site address that you choose and register with NetworkSolutions(the official registrar of domain names ending in .com, .edu, and .gov).What is Web Hosting?Web hosting is the process of renting some web space in order to publish your website online.Web hosting companies offer several web hosting packages. We will help you to determinewhich one is the best for your requirements. Why do I need Web Hosting?Your website is made up of a collection of files which need to be placed on a computer which ispermanently attached to the internet. Your web host provides you with space on their servers(high spec computers) and your domain is then directed at the server so your customers canview your website.What is a web browser?Web browsers are software installed on computers and used to see the pages of a website locatedon the Internet or stored locally on a hard drive. Some well known browsers are InternetExplorer, Firefox, Opera, Google Chrome, Safari, Konqueror andLynx (text-basedbrowser). What is the difference between a static and a dynamic website?A static site is one that is written in HTML only. Each page is a separate document and there isno database that it draws on.A dynamic site is written using more complex code and can offer more interaction. For exampleyou can include forms (contact, quote, feedback), have polls, a members only area, you canintegrate a blog with social networking sites like Facebook, Twitter, LinkedIn, you can run an e-commerce website with online payments. This is because each page is constructed based on theinformation in a database, and the information in that database can be changed via anotherinterface.What is an Interactive Web site?An Interactive Web asks for input from the customer or allows the customer to do somethingmore than just navigate your site or send you an e-mail. An interactive site may contain smallprograms, databases, shopping carts, and CGI forms. An online store is an example of an
  8. 8. interactive site with an inventory database, shopping carts, and checkouts that can processcredit cards for example.Do you use pre-made templates?No, we never use pre-made templates because with pre-made templates, your site would end uplooking like hundreds of others sites on the internet. At Clifton Web Design, we create each andevery website from scratch, so every design we create will be unique.What do I need to supply to build a website?You will need to supply us with the text and pictures you want to appear on your site. The morecomplete this content is, the easier the process will be.What is a content management system (CMS)?CMS stands for Content Management System. CMS are designed to simplify the publication ofweb content to web sites and make changes instantly using any computer with an internetconnection. How many pages can I have on my website?You can have as many pages as you want and in fact, the more pages you have with relevantcontent is better for your search engine rankings.It is important to note that the cost of extra pages stays the same for static HTML pages, whilethe cost of adding pages to a CMS website reduces dramatically once the site has been built. Can I have a blog on my website?If you have chosen a cms website, then yes, this will be included.What is site maintenance?Site maintenance is a fee paid monthly to keep your site updated with new content that youprovide. Most good web sites have new content updated regularly. Fresh content is what willkeep your visitors coming back.What is a search engine?A web search engine searches for information on the public web by sending out a spider to fetchas many documents as possible. Some well known search engines include Google, Yahoo! andBing.How do search engines work?Search engines employ the use of spiders to gather information from websites. The spiderscontinuously crawl websites pages, following the links on the pages.What does «optimising a website» mean?Its essential for a web designer to find a balance between several elements: usability (e.g.navigation, menu), accessibility, search engine visibility and fast download time.How do search engines rank a web site?
  9. 9. Every search engine uses a different algorithm for ranking the various websites. An algorithm isa very complicated set of rules that a site needs to adhere to, in order to rank well in the searchengines results.Why cant I find my web site in the search engines?Once your site has been submitted to the top Search Engines they may require several weeks, oreven months to actually spider and list your web site in their directory. How fast your site islisted depends on each individual Search Engines database update schedule.How does traffic flow to my website?Traffic to your website can come from three areas: from a search engine listing, from any otherwebsite that yours is linked to, and from your own referral to the site.Web Site Content - What Do I Put On My Site?That would depend on the goals of your web site. If you run a business website you wouldinclude as much information about your products or services that your customers would need topurchase from you.Will my site look the same to every visitor?There will be variations in how the site looks depending upon the viewers web browser, screenresolution, computer platform. I try to ensure that your website looks similar in as wide acombination of possibilities as possible so that the number of people that can view your siteproperly is as great as possible. I also ensure that the site loads fast even for people who do nothave broadband.What is bandwidth?Bandwidth as used in this website refers to the data transferred to or from the website within themonth. A more accurate term is monthly data transfer.How do I advertise my website?It is important to remember that once the site is built it has to be marketed in order for it towork for you. Advertising your site should be done through as many mediums as possible. Theleast you should do is add the website address to all of your stationery.Increasing your websites visibility on search engines tends to be the best form of onlinemarketing. There are several methods to increase your ranking within search engines.What is HTML?HTML stands for Hyper-Text Markup Language. This is the language used for developing webpages.What is a Content Management ToolA content management tool, as you would expect, is used to maintain the content on a complexweb site. Some of the features in such a tool includes: ● Easy creation and modification of content by non-web-experts. ● Automated maintenance tools, like identification of bad links, expiration of information no longer relevant, etc.
  10. 10. ● Easy organization and retrieval of content using appropriate menus and search technology.What are the advantages of a Content Management Tool?Content management tools have the following advantages: ● End users can enter information into the system without having to be expert HTML coders. ● The content manager provides and enforces a standardized appearance to the web site that remains consistent from one department to another. ● End users are much less likely to do something that would destroy a web page, as they are limited as to what can be changed on the web page.How does a Content Management Tool work?A content management tool can be implemented as an all-in-one package, or implemented as acollection of separate programs each doing a specific task. However, they generally have thesecommon features: ● A web-based forms front end for maintaining, updating, or creating information. ● A "database" to store the information. This could be a real database program, or it could be a collection of web pages that are maintained by the program.How can I keep track of traffic at my website?You will have access to advanced website statistics and metrics that reveal specificinformation about your site’s visitors, including the total number, when they visited, whatpart of the world they are from, how long they spent on your site, which pages they viewed,and more.What is virtual hosting?Also known as shared hosting, this form of web hosting should suffice for most everyone.Virtual hosting simple refers to the fact that your site is on one server, and that this serverhosts multiple sites.What are PHP, ASP, perl, etc?These are all programming languages which are referred to by their acronyms. PHP - PHP:Hypertext Preprocessor (Linux) ASP - Active Server Pages (windows servers only). Perl - not anacronym Each programming language has its own benefits and uses. It is best that you researchon your own to find one that best fits your needs.What is MySQL, MS SQL, etc?MySQL and MS SQL (windows only) are database systems. You can use a database to organizeyour data.Do I have to change my domain if I get a new host?No. Provided that the domain is registered in your name (as it should be), you can simplyupdate your name servers (from where you manage your domain names) and point it toyour new host name servers.What is Domain Parking?
  11. 11. Domain parking lets you buy a domain and then have a coming soon page on it or you canredirect several domain names - like: www.mydomain.com - www.mydomain.org -www.mydomain.net to your main domain. A lot of domain owners buy several domains withsimply a different extension to make sure nobody else will use their company name. Mostdomain registrars provide this by default.What are subdomains?Consider subdomains as an extension of your domain. For example, your site iswww.example.com. A subdomain would be test.example.com, and another would bewebhosting.example.com. Subdomains are usually treated as separate sites from the maindomain site.How do I upload my site online?Uploading your site can be done in many ways, but the most popular is FTP. When yourhosting account was created, you should have been provided with access to your cPanel orwebpanel and an FTP account. Using software such as CuteFTP or WS_FTP, you can loginto your host. Then, using the program like a normal windows program, you can drag anddrop files onto your web host. These files become live online instantaneously.What is uptime?Uptime is literally what it means - it is the amount of time your site is online throughout theentire month. The best uptime would be 100%, but because things can happen, many hostsoffer 99.9% uptime guarantees.Why would I need a dedicated IP ?For most people, a dedicated IP is not required. But if you take payments online and use anSSL for your shopping cart or for people that want to provide anonymous FTP, a dedicatedIP will be needed for security purposes.What kind of technology do you support?We specialize in XHTML, CSS and Flash, but are very experienced with JavaScript, DHTML,XML, PHP, and others.What is involved in setting up an eCommerce website?First, of you course, youll need a site design and the usual functional elements of a website, suchas a contact form. For standard eCommerce functionality, you will need several additionalcomponents: an SSL (Secure Socket Layer) certificate, a merchant account, a payment gateway,a back-end database for processing orders and storing customer information, and a shoppingcart solution. What does standards compliant mean?Web Standards are a set of recommendations made by the World Wide Web Consortium(known as the W3C) and include recommendations for HTML, XHTML and CSS (CascadingStyle Sheets) - the languages used to create your website.
  12. 12. Good web developers create standards compliant websites following these recommendations tomake sure that the websites they create will be; accessible to the widest audience (includingthose with disabilities), perform better in the search engines (as a standards-compliant websiteseparates content and design), load faster and allow easier updating of layout & design. Who owns the web site after its complete?Your company will own the web site, copy rights, and all of its content after it is complete.Can I submit my own images, pictures, drawings etc. to be included in my site?Absolutely. You can take part in as many design elements as you feel comfortable being involvedwith. I also encourage you to write your own text.Is Page Downloading time really important?Yes if you want your clients to stay and not wander off to similar websites.Is it worth including the links to other sites from mine?Yes. At first sight the idea of giving your visitors an easy way to leave your site doesnt sound likesomething that will help you promote your website. But in practice websites provide Internetusers with additional resources and a way out will eventually be more successful because theyare more useful. Also, with the help of external links you will gain reciprocal links from othersites that will help you attract more visitors to your website. Reciprocal links will increase yoursites Link Popularity that has a significant impact on Search Engine ranking. What is a Scrolling Screen Size?By Scrolling Screen Size we mean the part of the page that is seen in the browser window whenyou first enter a web site. The scroll bars to the right of the window allow you to scroll down tosee more of the web page. The scrolling screen size of a web page then is how many full browserwindows it takes to view the whole page. Can I Protect My Web Content?Copyright violations are a real problem on the World Wide Web. Weve heard it said that onceyou put something on the Internet anybody could appropriate it for his or her own use. In factfarther along on this page well tell you how you can download graphics from other web sites.This can be very handy when building your own clip art files. But what if you have a personalphotograph or work of art on your web page that you dont want copied? What is a Graphic Rollover?A Rollover is a graphic such as a button or image that changes when the mouse cursor is placed,moved, or clicked on the graphic. If used as a navigation button, the process happens so quicklythat it appears as if the buttons are animated. Actually, each button is a set of two graphics, oneplaced on top of the other. What is an Image Map?An Image Map is a graphic that has what are known as hotspots built into them. These hotspotscan be programmed to do something like act as a hyper link to other web sites or pages. Forexample, say you had a map of the United States. If you turned that map into an Image Map you
  13. 13. could set each state up as a hotspot that links to a web page specifically designed for thatparticular state. What are Internet Ready Graphics?Internet Ready Graphics are pictures, images, and animations that are saved in an Internetfriendly file format such as JPEG or GIF. Basically, any graphic you can send as an attachmentin e-mail is ready for the Internet, and can be placed on your web page. Can I Get Images from the Internet?You can always download images from the Internet, unless they are protected . How can I use Lots of Graphics on my page?You really cant use lots of graphics on a page and still maintain a fast download time. We dohave an option though. We can use Thumbnail Images that are hyper links to the larger image. AThumbnail Image is a miniature version of your original graphic. Many of these can be placedon a page, and because of their small size, wont affect the download time as much as largegraphics.