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Over time, IT marketers have accomplished their goals through trade shows, magazine advertising, and online sponsorships. A fourth vital method has emerged, and that’s content creation and marketing. If you neglect to dedicate resources to effective content creation and marketing, you will lose mind share and market share to your competitors.
This presentation has two parts. The first includes third-party data and information that highlights trends and best practices related to content creation and B2B marketing. The second part details proven content creation and marketing solutions for IT marketers.