FOR IMMEDIATE RELEASE
Knowland to Acquire Meeting Intelligence from Amadeus
Knowland announces today that it has entered into an agreement to acquire Meeting
Intelligence (formerly known as HIS), incorporating both the product and employees, from
Newmarket International Inc., a wholly owned subsidiary of Amadeus, a leading provider of
advanced technology solutions for the global travel industry.
This acquisition, which is subject to closing conditions, enables Knowland to offer the most
robust platform of meetings market intelligence for the hospitality industry. The addition of
Amadeus’ database of meeting activity will improve Knowland’s available data on groups and
meetings to provide a more comprehensive and solid foundation for group lead-generation and
In a separate agreement, Amadeus will also partner with Knowland to use its best-of-breed
meeting intelligence product to enable Amadeus’ Delphi sales and catering customers to tap
into the most extensive groups and meetings intelligence available to enhance their group
“We are very pleased to welcome the Meeting Intelligence customers and employees into our
company and community,” stated Tim Hart, Chief Executive Officer of Knowland. “By combining
our extensive data, Knowland will be able to increase the effectiveness of its offerings as we
continue building our next generation of products.”
“In addition to the acquisition agreement, we are very happy to continue working with
Knowland to integrate its extensive database of group and meeting intelligence into Amadeus
solutions,” said Lee Horgan, CEO of Amadeus Hospitality. “Our sales and catering customers will
benefit from having a richer database of meeting intelligence that will allow them to get a
better understanding of their group business.”
“We’re excited to join Knowland to bring leading-edge solutions to our combined customer
base,” commented Steve Reiser, the founder of HIS who will become Knowland’s Chief Product
Officer upon closing of the transaction. “We’ve both strived to provide our customers with high
quality products and service, and now together, we can focus on advancing state-of-art meeting
Knowland’s mission is to enable properties to drive revenue with meetings market intelligence
for the hospitality industry. As a globally recognized provider of meeting and group data,
Knowland offers extensive insight into market analytics, group industry trends, and powerful
benchmarking through innovative products.
For more information, please visit Knowland’s website at www.knowland.com or call (202) 312-
Amadeus is a leading provider of advanced technology solutions for the global travel industry.
Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel
sellers (travel agencies and websites), and travel buyers (corporations and travel management
The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid
(corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus
Commercial Organisations globally.
The group operates a transaction-based business model.
Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component
of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for
more on the travel industry.
Newmarket International Inc. was acquired by Amadeus on the 18th December 2013 and
recently has been rebranded under Amadeus.
Chief Marketing Officer