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Plan Before You Build: Information Architecture & Content Strategy

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If you've been doing websites for clients for a while, you know the hardest thing to get out of them is their CONTENT. What if you could create an information model for their business, how pertinent information can be re-used, modeled and promoted to develop a Content strategy for your clients?

We'll be talking about:
- Custom Post Types & Custom Taxonomy and what they mean and how they can be used for your Content Model
- How to break down complicated websites into specific, connected areas of content to better organize and make it easier for your clients to input information.

Published in: Internet
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Plan Before You Build: Information Architecture & Content Strategy

  1. 1. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Plan Before You Build Information Architecture & Content Strategy Jim True, Tampa Bay WordPress
  2. 2. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Jim True, @jimtrue Support Lead & Community Manager @podsframework http://pods.io
  3. 3. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue What is Content? In the sense of the Web, Content can be anything of substance that you need to share, promote or provide information to your users about your business or service or products.
  4. 4. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Content is Hard! It’s the one thing that’s harder to collect from your client’s than the paycheck.
  5. 5. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Content is Everywhere! Product Photos Different Formats & Pricing Price & Shipping Details Special Product Offers Product Details, ISBN, Customer Reviews Related Products & Editorial Reviews
  6. 6. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue AMAZON Organized PRODUCTS Main Content Type REVIEWS MEDIA & PHOTOS OFFERS & SALES Sub Content BOOK FORMATS SHIPPING METHODS CREATORS (AUTHORS) PUBLISHERS GENRE, CATEGORY & TAGS Organizational ● ISBN ● Description ● Price ● Publish Date ● .etc Everything else is either related to sub content or organized by the organizational content
  7. 7. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Another Content Example Park Photos Contact Details Special Notices Hours, Entrance Fees & Climate Map, Event Calendar, History & Reviews Social Links
  8. 8. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue TX State Parks Organized PARKS Main Content Type REVIEWS MEDIA & PHOTOS EVENT CALENDAR Sub Content AMENITIES REGION Organizational ● Address/geocode ● Contact Details ● History ● Hours ● Entrance Fees ● Social Links MAPS & CAMPSITES RESERVATIONS External System
  9. 9. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue CONTENT is the KEY • Think of the DATA you’re trying to represent in a Logical, Structural way • You’re looking at it as usable, searchable, organized CONTENT • You also don’t want to enter ANYTHING more than once.
  10. 10. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Content Strategy Thinking & planning the Content you’ll use & collect for your website organized in a way that is usable for the users of the website and searchable on the web.
  11. 11. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue CONTENT Modeling & Strategy • How you structure your Data for presentation & organization is Content Modeling • How you use it and interact with it and how your audience will use it on your site defines your Content Strategy
  12. 12. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Content Management System (CMS) This is where our job starts. Taking the content model & content strategy and populating it into a CMS. • WordPress & (Pods, ACF, Types, CPT-UI, many others) • Drupal & CCK • Joomla (Content Construction Toolkits) • Other?
  13. 13. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue WordPress & Pods Grow Beyond Posts & Pages A Content Development Framework for https://wordpress.org/plugins/pods/
  14. 14. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue How does Pods Help? • Add Custom Post Types & Taxonomies as Pods without any Coding • Add Custom Fields to those Pods • Link Pod to Pod (Relationships) • Change Fields & Pod definitions on the Fly, if you need more fields or new relationships between other Pods • Extend existing Post Types: Users, Media, Comments, Posts, Pages… even Custom Post Types from other Plugins!
  15. 15. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Plan the Content Types • Determine your different Content Types • Which will be Custom Post Types (CPT) • Which will be Custom Taxonomies • Determine how they need to connect to each other (Relationships or Taxonomies) • Determine the Custom Fields to add to each Content Type to Populate your Data Model
  16. 16. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Taxonomy vs. Relationship If your item (Taxonomy or CPT) can stand alone by itself as a page of detail, it should be a CPT. If it can only exist as a group of things, it’s a Custom Taxonomy. Ex. Books & Authors > Relationship (CPT to CPT) Ex. Books & Genres > Taxonomy for Genre to organize and filter the books.
  17. 17. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Workshop What Kind of Content Do YOU Have?
  18. 18. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue How to get Help with Pods On our Website: http://pods.io/forums/ On Slack Chat: http://pods.io/chat/ http://podswp.slack.com #support On WordPress.org: http://wordpress.org/support/plugin/pods/
  19. 19. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue We are a FREE Plugin (no paywall)
  20. 20. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Thank you to The Iron Yard! We meet here the first Thursday of every month, Thanks to the amazing Toni Aliberti!
  21. 21. Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue Thanks to Tampa Bay WordPress WordPress Meetups: meetup.com/Tampa-Bay-WordPress Slack Chat: tampabaywp.org/chat/

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