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Social Media for Photographers

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She Said, He Said Social Media Engagement Strategies To Grow Business by Shelby Sapusek and Jim Raffel

Published in: Social Media, Business, Technology
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Social Media for Photographers

  1. 1. She Said, He Said Social Media Engagement Strategies To Grow Business Shelby Sapusek and Jim Raffel @ShelMKE and @raffel
  2. 2. Our Formula Define your brand Grow your audience Execute your strategy
  3. 3. It's called New Media for a reason • Experiment, experiment, experiment • First presented March 2012 • Now launching a brand following the formula • Will draw from our BTE lessons and other experiments throughout
  4. 4. Define your brand What problem do you solve?
  5. 5. Define your brand People Google their problems
  6. 6. Define your brand Demographics
  7. 7. Define your brand Revenue model
  8. 8. Grow your audience Amplification
  9. 9. Grow your audience Grow your subscriber lists
  10. 10. Grow your audience online / offline online
  11. 11. Grow your audience online / offline online
  12. 12. Grow your audience Social media
  13. 13. Execute your strategy Always be marketing
  14. 14. Execute your strategy Raving fans
  15. 15. Execute your strategy Content creation
  16. 16. Execute your strategy SEO and analytics
  17. 17. Execute your strategy Collaboration
  18. 18. Reviewing the Formula In the course of executing your strategy you may find you need to re-define your brand in order to continue to grow your audience and/or find new audiences
  19. 19. A Case Study 
 in social media use 
 for photography Josephiney Photography www.josephineyphotography.com
  20. 20. Social Media Networks Facebook Instagram Twitter Pinterest
  21. 21. Why We Like Her She takes amazing photos.
  22. 22. Why We Like Her She tells you the back story of photos.
  23. 23. Why We Like Her She does some wonderful studio staging and shares sneak peeks during the editing sessions.
  24. 24. Why We Like Her She shares the entire photo session when she’s done.
  25. 25. Why We Like Her She shares behind the scenes shots.
  26. 26. Why We Like Her She has a v-log that’s posted on Fridays.
  27. 27. Why We Like Her And her own personal recipes …
  28. 28. Why We Like Her She could be a food photographer too.
  29. 29. Why We Like Her She shares her personal life.
  30. 30. Why We Like Her She shares her personal life.
  31. 31. Why We Like Her She has a grumpy cat.
  32. 32. Why We Like Her Her work is great. She shares the processes. She shares other passions. She keeps it real.
  33. 33. Finding Shelby and Jim Twitter: @ShelMKE and @raffel Twitter Chat: 8 p.m. Central Follow #shehechat hashtag Website: SheHeMedia.com

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