Which Color Ensures More Success for your Brand?
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Jim MacLeodFollow
Sep. 29, 2015•0 likes•5,425 views
Which Color Ensures More Success for your Brand?
Sep. 29, 2015•0 likes•5,425 views
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Design
In every major category, the two leaders are usually defined by either red or blue. Here we see which color is more successful.
Jim MacLeodFollow
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Which Color Ensures More Success for your Brand?
- 1. Which Color Ensures More Success for your Brand? @JimMacLeod
- 2. Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the two leaders usually “own” either red or blue as their primary corporate color.
- 3. Cola Wars Coca-Cola: 17.6% / Pepsi: 8.8% Market Share
- 4. World Series Championships Boston Red Sox: 8 / New York Yankees: 27 Wins
- 5. Presidential Elections Republicans: 18 / Democrats: 15 Wins
- 6. Big Box Chains Target: $72.6 / Wal-Mart: $482.2 Revenue in Billions
- 7. Comic Books Marvel: 36.78% / DC Comics 32.47% Market Share
- 8. Budweiser Budweiser: 1,978.5 / Bud Light: 4,866.9 Liters Sold in Millions
- 9. Cable Providers Comcast: 22.6M / Time Warner Cable: 11.2M Video Subscribers
- 10. Cable News Networks CNN: 535,000 / FOX News: 1,720,000 Prime Time Viewers
- 11. Full Time Staff
- 12. Online Video YouTube: 7 billion / Facebook: 4 billion Daily Video Views
- 13. Or ...
- 14. follow the lead of the most successful company in history and go with white.