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30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success #SMMW16

Many of the world's leaders in modern marketing gathered in beautiful San Diego, CA to share their knowledge with the thousands of attendees. I've captured some of the best insights that were presented.

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30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success #SMMW16

  1. 1. #SMMW16 @JimMacLeod Takeaways, Insights, and Keys to Success
  2. 2. Park Howell Storytelling is the one true superpower we all possess. Brand story strategist, Business of Story @ParkHowell
  3. 3. Michael Bruny Change Agent @ambassadorbruny Small talk is finding the intersection between two people.
  4. 4. Michael Stelzner By next year, Snapchat will be a top 3 social platform. Founder, Social Media Examiner @Mike_Stelzner
  5. 5. Brian Fanzo Chief Social Media Officer, MyChannel, Millennial Speaker @iSocialFanz Live video provides unique access, conversations, and insights.
  6. 6. Guy Kawasaki Author, evangelist, Canva @GuyKawasaki Your avatar should depict you as likeable, trustworthy and competent.
  7. 7. Amy Porterfield Author, podcaster, social media strategist @AmyPorterfield The energy of your business is directly tied to the strength of your email list.
  8. 8. Joe Pulizzi Founder, Content Marketing Institute @JoePulizzi Stop treating Content Marketing like it’s Advertising. Stop talking about yourself.
  9. 9. Amy Schmittauer Speaker, Strategist @SevvySexySocial Watching a short video on the go is more engaging then reading even if it's short and simple!
  10. 10. Chris Brogan Author, Business Advisor @ChrisBrogan Leaders are those who dare to take some action.
  11. 11. Robert Rose The strategic value of content marketing is the collection of thematically and aligned assets. Chief Strategy Officer, Content Marketing Institute @Robert_Rose
  12. 12. Shaan Puri CEO, Blab @ShaanVP By the time you hear about the “next big thing” it’s already too late.
  13. 13. Mari Smith Facebook wants to be mobile television in your pocket. Facebook Marketing Expert, Speaker, Author @MariSmith
  14. 14. Ann Handley Head of Content, MarketingProfs @MarketingProfs Help your customer feel smart, and a part of something, and they'll join your tribe.
  15. 15. Carlos Gil Head of Social Media Marketing, BMC Software @CarlosGil83 There’s no instant ROI in social media. Snapchat is like any other channel: grow, engage, convert.
  16. 16. Brian Fanzo Chief Social Media Officer, MyChannel, Millennial Speaker @iSocialFanz If you don’t relate to your audience, they’ll never consume your story.
  17. 17. Gary Vaynerchuk CEO, VaynerMedia, Host, Author @GaryVee Snapchat is becoming a daily documentation of our lives.
  18. 18. Kim Garst Strategist, Author, Speaker @KimGarst Livestreaming is building that know/like/trust factor like never before.
  19. 19. Joel Comm Speaker, author @joelcomm Livestreaming is the REAL reality TV.
  20. 20. Mari Smith We’re still in the early days of livestreaming. Brands that adopt quickly will succeed. Facebook Marketing Expert, Speaker, Author @MariSmith
  21. 21. Brian Solis Principal Digital Analyst, Altimeter Author, Speaker @BrianSolis Brands fall prey to “mediumism,” prioritizing shiny objects over customer needs and goals.
  22. 22. Ian Cleary Founder, RazorSocial @IanCleary Automation is your friend, but it should not replace engagement.
  23. 23. Bryan Kramer CEO, PureMatter, Author, Speaker @BryanKramer Influence creates massive strides in cutting through the clutter.
  24. 24. #SMMW16 @JimMacLeod Lee Odden CEO, TopRank Marketing Author, Speaker, Consultant @leeodden If you want your marketing to be great, ask an influencer to participate!
  25. 25. #SMMW16 @JimMacLeod Mark Schaefer Chieftain, Schaefer Marketing Solutions @markwschaefer Great content is no longer the finish line, it’s now the starting line.
  26. 26. #SMMW16 @JimMacLeod Takeaways, Insights, and Keys to Success Read the full written recap on LinkedIn.

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