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Marketing is Your Starting Pitcher

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Don't underestimate the power of Marketing. It's essential to an effective sales staff.

Published in: Marketing
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Marketing is Your Starting Pitcher

  1. 1. MARKETING IS YOUR @JimMacLeod STARTING PITCHER
  2. 2. We’ve all seen the stat ...
  3. 3. http://marketeer.kapost.com/the-new-role-of-the-marketer/#ixzz3RZHCR6ba SiriusDecisions estimates that the buyer’s journey is by the time a sales person is contacted. 70%complete
  4. 4. in baseball, the starting pitcher gets most of the attention and star treatment.
  5. 5. Because everyone knows you can’t win without great starting pitching.
  6. 6. Yet, on average, they pitch less than 64% of the beginning of the game. http://metsblog.com/metsblog/ready-to-post-infographic-starting-pitchers-aver- age-innings-continue-to-decline-in-mlb/
  7. 7. So if Marketing is doing 70% of the sales job ...
  8. 8. and starting pitchers are only doing 64% of the team job ...
  9. 9. why doesn’t Marketing get the attention and resources it needs?
  10. 10. Baseball wins with starting pitching. Sales wins with good Marketing.
  11. 11. Successful companies invest in Marketing.
  12. 12. Does yours?
  13. 13. MARKETING IS YOUR STARTING PITCHER JimMacLeod Visual Marketer @JimMacLeod | JimMacLeod.com

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