Lmg Capabilities2010


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Lmg Capabilities2010

  1. 1. Capabilities of Loretta Marketing Group “Helping You Listen To The Minds And Hearts Of Your Consumer”
  2. 2. Capabilities <ul><ul><li>Loretta Marketing Group is a marketing research and consulting firm </li></ul></ul><ul><ul><ul><li>with a mission of service to the marketing needs of clients </li></ul></ul></ul><ul><ul><ul><li>seeking to understand marketing issues among a target market </li></ul></ul></ul><ul><ul><ul><li>by providing efficient and practical solutions through high quality and ethical business principles and practices </li></ul></ul></ul><ul><ul><ul><li>using both qualitative and quantitative research methodologies . </li></ul></ul></ul>
  3. 3. Capabilities <ul><ul><li>The Owner and President of LMG is Jim Loretta. </li></ul></ul><ul><ul><ul><li>30 years of marketing research and consulting experience in the United States, US Hispanic and Latin American market segments doing both qualitative and quantitative research projects </li></ul></ul></ul><ul><ul><li>Born and raised in Mexico of American parents. Educated in Mexico and U.S. </li></ul></ul><ul><ul><ul><li>B.S.B.A. - Marketing, Xavier University </li></ul></ul></ul><ul><ul><ul><li>Adv. Mgmt. courses, Univ. of Miami. </li></ul></ul></ul><ul><ul><li>Resided and traveled extensively throughout Latin America and the U.S. </li></ul></ul><ul><ul><ul><li>Complete fluency in English and Spanish. </li></ul></ul></ul>
  4. 4. Capabilities <ul><ul><li>Have worked for both clients and suppliers </li></ul></ul><ul><ul><li>Client side: </li></ul></ul><ul><ul><ul><li>Procter & Gamble-1968-1969 </li></ul></ul></ul><ul><ul><ul><li>US Army-1969-1971 (USARV 1970-1971) </li></ul></ul></ul><ul><ul><ul><li>Firestone Tire & Rubber Company-1969-1976 </li></ul></ul></ul><ul><ul><ul><li>Clark Equipment-1976-1979 </li></ul></ul></ul><ul><ul><ul><li>US Airmotive-1979-1984 </li></ul></ul></ul><ul><ul><li>Supplier side: </li></ul></ul><ul><ul><ul><li>Strategy Research Corporation-1984-1997 </li></ul></ul></ul><ul><ul><ul><ul><li>Became Market Facts then Synovate </li></ul></ul></ul></ul><ul><ul><ul><li>Loretta Marketing Group-1997 to Present </li></ul></ul></ul><ul><ul><ul><ul><li>Based in Miami with field affiliates in LA and NY </li></ul></ul></ul></ul>
  5. 5. Capabilities <ul><ul><li>Adept in doing both qualitative and quantitative research methodologies </li></ul></ul><ul><ul><li>Qualitative: </li></ul></ul><ul><ul><ul><li>Extremely experienced in moderating focus groups and depth interviews in the following areas: </li></ul></ul></ul><ul><ul><ul><ul><li>Advertising Tests (Animatic, Storyboard, Finished Copy) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Branding Tests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Concept Testing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Idea Generation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Naming Research </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tagline Analysis </li></ul></ul></ul></ul><ul><ul><ul><li>Uses a vast array of metaphorical methods and projective techniques to elicit the desired results which include: </li></ul></ul></ul><ul><ul><ul><ul><li>Collages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Guided Imagery </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Personification </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Picture Sorts </li></ul></ul></ul></ul>
  6. 6. Capabilities <ul><ul><li>Qualitative: </li></ul></ul><ul><ul><ul><li>As a moderator, Jim has conducted over 5,000 focus groups in both the English and Spanish languages. </li></ul></ul></ul><ul><ul><ul><ul><li>Most of his work has been with the consumer market. However, he has done business to business qualitative as well. </li></ul></ul></ul></ul><ul><ul><ul><li>Jim Loretta is the current chapter chair of the Florida Chapter of QRCA (Qualitative Research Consultants Association). </li></ul></ul></ul><ul><ul><ul><ul><li>He also is a member of QRCA’s Professionalism Committee. </li></ul></ul></ul></ul>
  7. 7. Capabilities <ul><ul><li>Quantitative </li></ul></ul><ul><ul><ul><li>Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 30 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project. </li></ul></ul></ul><ul><ul><ul><li>“ Cornerstones” of an LMG survey project are the following key components: </li></ul></ul></ul><ul><ul><ul><ul><li>Sample integrity and design </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pre-testing survey instrument </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Experienced and accountable field supervision </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Insightful analysis in report generation </li></ul></ul></ul></ul><ul><ul><ul><li>Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include: </li></ul></ul></ul><ul><ul><ul><ul><li>CATI (Computer Assisted Telephone Interviews) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Door to Door </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mall Intercepts </li></ul></ul></ul></ul>
  8. 8. Capabilities <ul><ul><li>Quantitative: </li></ul></ul><ul><ul><ul><li>Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including: </li></ul></ul></ul><ul><ul><ul><ul><li>Pre/Post Tracking Studies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Image Studies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Usage and Attitude Studies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Placement/Callback Studies </li></ul></ul></ul></ul><ul><ul><ul><li>Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 25 years. </li></ul></ul></ul>
  9. 9. Satisfied Clients Some of the clients we have helped understand the Latino consumer include:
  10. 10. Capabilities <ul><ul><li>Loretta Marketing Groups is ready to assist you with any type of research it needs. </li></ul></ul><ul><ul><li>LMG is an approved minority supplier (Certificate# 4GN00028) and can be reached at: </li></ul></ul><ul><ul><ul><li>www.lorettamarketinggroup.com </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>305-232-5002-O </li></ul></ul></ul><ul><ul><ul><li>305-968-8010-C </li></ul></ul></ul>
  11. 11. Gracias!