A Thousand Converstions Web


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Handout for presentation at National School PR Association 2011 conference

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A Thousand Converstions Web

  1. 1. A thousand conversations:what’s so great aboutface-to-face communication? Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education
  2. 2. A thousand conversations: what’s sogreat about face-to-face communication? When face-to-face communication is crucial: culture major new bad relationship building change program/ news building trust initiative Create a strategic face-to-face communication plan to support organizational needs/goals, including: • site visits • individual or small group meetings • focus groups • town hall meetings • community forums • workshop style presentation • keynote style speeches to large audiences+ Plan your speech/presentation Establish the presentation goal/purpose—after hearing the presentation: • what will the audience know? (inform) • what will the audience believe or feel? (persuade) • what action will the audience take? (call to action) Know your audience—do an analysis of your audience to determine: • what is their current level of knowledge about the topic? • what is their attitude or perception about the topic? • so what? how is the topic relevant for the audience? what is the benefit to the audience? • how do they prefer to receive information? Use a variety of strategies to research your audience • online survey • interviews with representative audience members • proxies • “intercept” surveys • secondary research 2
  3. 3. Keep in mind the following “brain” rules: ZZ 10 Z we don’t pay the brain needs a visual trumps attention to change of pace all other boring things every 10 minutes senses Brainstorm to plan how your presentation will: • grab attention • create meaning • be relevant to your audience • add value for the audience • be memorable • be fun • tell a story • lighten up, by using humour+ Create engaging presentation material Write an attention-grabbing presentation title and descriptor. Prepare the components of your presentation: • speaking notes • audience handouts • audience participation activities • presentation visuals Audience handouts can take many forms: • reading material in advance • print material on each chair/table before audience arrives • “ushers” hand materials to audience members as they arrive • “placemat” or workbook for audience to fill in their notes • takeaway that’s given out at conclusion of presentation • electronic documents emailed to audience or posted on intranet/internet 3
  4. 4. + Resources Books • Boring to Bravo: proven presentation techniques to engage, involve and inspire your audience to action, by Kristin Arnold • Slide:ology: the art and science of creating great presentations, by Nancy Duarte • Made to Stick: why some ideas survive and others die, by Chip and Dan Heath • Brain Rules, by John Medina • The Book of Awesome, by Neil Pasricha • Presentation Zen: simple ideas on presentation design and delivery, by Garr Reynolds Idea starters for your presentation/visuals • The periodic table of visualization methods http://www.visual-literacy.org/periodic_table/periodic_table.html • www.slideshare.net • www.ted.com Web-based resources • www.polleverywhere.com – instant audience polls • http://docs.google.com or www.surveymonkey.com – free online surveys • http://youtubedownload.altervista.org – download and convert YouTube videos • www.mentalfloss.com and www.brainpickings.org for speech material • www.vsotd.com (Vital Speeches of the Day) for free speech of the week, blog • www.ragan.com for free speechwriting news, tips Photos/images • www.google.ca – Search for “public domain images” Contact us Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education 416-326-1987 sylvia.link@ontario.ca www.linkedin.com/in/SylviaLinkAPR www.twitter.com/SylviaLink Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education jim.grieve@ontario.ca www.linkedin.com/in/JimGrieveADM 4