How do insurance aggregators differ in the United States in comparison to the global market? A look at the US Marketplace, the downfalls of selling only price, and how the InsureMyTrip Business model works for the space.
2. Aggregator Market in the U.S.
Fastest growing US market*
Primarily Not Price Driven
Drives Coverage Up
Drives Value Up
Higher Average Premiums
Better Claims Experience
*(UStiA 2012 Market Survey)
3. U.S. Market Overview
Trip Cancellation market is the largest
Travel Medical market is relatively small
Consumers becoming skeptical
(low price = low value)
4. Why Our Model Works
Transparency
Expert Advice
Innovation
Selection
Convenience
Advocacy
“No Spin Zone”
Education
5. Why Our Model Works
Sell the “best” policy, not just “a policy”
Technology lover
We Make it Easy
Changing Perception
Call Center Reps are Licensed
Insurance Agents in all 50 states
Ratings, Reviews & Guarantees
6. The Risks of Selling Price
US Markets Selling Price:
• OTAs
• Airlines
• Lower Limit Travel
Medical Products
Customer dissatisfaction
Poor coverage
Bad press
Short term gain
“It’s a Race to the bottom”
Long term problems
7. Provider Recommendations
For Doing Business in the U.S Market
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Differentiation
Value
Find The Sweet Spot
Don’t Race to the Bottom!
Price
Expensive
The
Sweet Spot
Satisfaction
Coverage
Cheap
High
Low
Editor's Notes
We don’t sell price.Knowledge and Expertise 97% Recommender Score
Be unique and find your own space-Product innovation is key-Don’t race to the bottom