You may have seen studies like this one saying that social media is not big in our world of automation. Here’s the part that jumps out to me. 95% find search very useful or useful, by far the leading answer on ways to find information.
It isn’t about the tools and channels it’s about the relationship we build – what it enables people to do...
Social Media and Communities - Part 1
Social Media and CommunitiesPart 1<br />Jim Cahill – Emerson<br />Mike Tongwarin – Emerson <br />Dr. Paul Maurath – Procter & Gamble<br />
What is Social Media?<br />“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. …A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.”<br />en.wikipedia.org/wiki/Social_media<br />4<br />
Expand Your Expertise Network<br />“The value of a telecommunications network is proportional to the square of the number of connected users of the system.” (n2)<br />telecommunications<br />Social<br />users of the system<br />People<br />—Metcalf’s Law<br />