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Video in Email


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Goolara's presentation on using video in email. A step-by-step guide to to creating video-friendly emails that will work across all email clients and devices. Contains links to useful tools for creating poster images and a link to our white paper on the subject: "Video in Email," for a more in-depth look at the process.

Published in: Marketing, Business, Technology
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Video in Email

  1. 1. The Secrets to Using Video in Email
  2. 2. Advantages of Using Video in Email Percentage increase of video vs. non-video email.1 1. Daniels, David, The ROI of Video in Email Marketing (New York: Penguin, 2006), 5–6.
  3. 3. Things to Consider:  Video production is expensive.  Video production is time-consuming.  It's not for everybody.  It won't work everywhere.  Requires some HTML5 knowledge and preparation.
  4. 4. Primary Parts of a Video Tag
  5. 5. Attributes of a Video Tag
  6. 6. Basic Format <video poster=””> <source src=”” type=”video/mp4”> <source src=”” type=”video/ogg”> <a href=””><img width=”420” height=”241” alt=”Click here to play video” src=”‑image.jpg”></a> </video> Here is an example using two video sources (mp4 and ogg), and a linked image for the alternative (i.e., non-HTML5 clients) source.
  7. 7. The Video Tag's Procedure
  8. 8. Controls will not work in most clients The video tag has the option of displaying the controls, but clicking on the play button on the control tab will not begin the video.
  9. 9. To activate a video you must right click... ...and choose play.
  10. 10. Make the Poster Image Self-explanatory Combine a screen shot from the video with the right-click information and use this as your poster image.
  11. 11. Don't forget the alternative image. The alternative link image should look like a playable video file. This should link to the online location of the file.
  12. 12. Compatibility varies with client or device
  13. 13. It also varies with the browser. For maximum compatibility, create both an mp4 version of the video and an Ogg or WebM version. Important: Make sure the mp4 file is H.264 encoded. This is the most compatible file format.
  14. 14. Tips and Tricks  Do not use “autoplay” or “loop” in video tags.  Do use “autoplay” for the online linked version of the video.  Short videos may be replaced with animated gifs.  Avoid loud audio.  Keep videos short and to the point.
  15. 15. Resources Goolara Website Video in Email page Our main landing page on the subject of adding videos to email . Poster Image Toolkit You can create your poster images here with just a few clicks . Goolara Blog Our blog post on the use of the video and audio tags . Video in Email White Paper Goolara’s White Paper on using videos in email.
  16. 16. About Goolara Goolara, LLC is the maker of Symphonie—powerful email marketing software with the advanced features a professional marketer needs, but without the hassle of other systems. For a demonstration, call 1-888-362-4575 toll free, or visit and request a demo.