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Using Single Line Dynamic Content


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This is a brief presentation on the use of Single Line Dynamic Content (SLDC) in email to improve recipient open rates. Text of presentation can be found under notes.

Published in: Marketing
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Using Single Line Dynamic Content

  1. 1. Advanced Email Marketing: Single Line Dynamic Content Techniques
  2. 2. What is Dynamic Content?
  3. 3. What is Single Line Dynamic Content?
  4. 4. What it is not: ● Not the same as Mail Merge ● Mail merge does not offer logic choices. ● Not an automatic process ● You must set up your own parameters ● Not a “Magic Bullet.” ● It is only a tool; not a cure.
  5. 5. What is it good for? ● Localizing information ● Local reps and stores ● Redirecting responses ● Control reply channels ● Personalizing email ● Makes sure Subject Line and Content match
  6. 6. Three places you can use it: ● From Address ● Reply Address ● Subject Line
  7. 7. From Address ● “Friendly From” is the first thing people see ● Can change “From” name without changing address ● Use local representative names ● Use membership locations
  8. 8. Reply Address ● Rarely changed and less important ● When responses are handled separately based on other information. ● An alternative to “DoNotReply” address.
  9. 9. Subject Line ● Better alternative to mail merge ● Ensures content match ● Inserting offline event information
  10. 10. Dynamic Pitfalls ● Whitelisting issues ● Domain switching ● Mismatched send and reply ● No fallback
  11. 11. Does Your ESP Offer Single-Line Dynamic Content?
  12. 12. Resources Goolara Blog The Goolara Blog article on SLDC. Goolara Website The Goolara website main page.
  13. 13. About Goolara Goolara, LLC is the maker of Symphonie—powerful email marketing software with the advanced features a professional marketer needs, but without the hassle of other systems. For a demonstration, call 1-888-362-4575 toll free, or visit and request a demo.