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Using Single Line Dynamic Content

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This is a brief presentation on the use of Single Line Dynamic Content (SLDC) in email to improve recipient open rates. Text of presentation can be found under notes.

Published in: Marketing
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Using Single Line Dynamic Content

  1. 1. Advanced Email Marketing: Single Line Dynamic Content Techniques
  2. 2. What is Dynamic Content?
  3. 3. What is Single Line Dynamic Content?
  4. 4. What it is not: ● Not the same as Mail Merge ● Mail merge does not offer logic choices. ● Not an automatic process ● You must set up your own parameters ● Not a “Magic Bullet.” ● It is only a tool; not a cure.
  5. 5. What is it good for? ● Localizing information ● Local reps and stores ● Redirecting responses ● Control reply channels ● Personalizing email ● Makes sure Subject Line and Content match
  6. 6. Three places you can use it: ● From Address ● Reply Address ● Subject Line
  7. 7. From Address ● “Friendly From” is the first thing people see ● Can change “From” name without changing address ● Use local representative names ● Use membership locations
  8. 8. Reply Address ● Rarely changed and less important ● When responses are handled separately based on other information. ● An alternative to “DoNotReply” address.
  9. 9. Subject Line ● Better alternative to mail merge ● Ensures content match ● Inserting offline event information
  10. 10. Dynamic Pitfalls ● Whitelisting issues ● Domain switching ● Mismatched send and reply ● No fallback
  11. 11. Does Your ESP Offer Single-Line Dynamic Content?
  12. 12. Resources Goolara Blog http://blog.goolara.com/2012/09/04/of-senders-and-subject-lines/ The Goolara Blog article on SLDC. Goolara Website http://goolara.com The Goolara website main page.
  13. 13. About Goolara Goolara, LLC is the maker of Symphonie—powerful email marketing software with the advanced features a professional marketer needs, but without the hassle of other systems. For a demonstration, call 1-888-362-4575 toll free, or visit http://goolara.com/RequestDemo.aspx and request a demo.

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