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Email Trends: Using Mosaics

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Mosaics offer an interesting way to get around image blocking, but they come with some serious pitfalls. This slide set will show you how they work and when and where to use them. Brought to you by http://goolara.com

Published in: Business

Email Trends: Using Mosaics

  1. 1. Email Trends:All About Mosaics
  2. 2. What are Mosaics? Original Image 100x100 Cell Table MosaicMosaics are images that have been converted into tables.The colors in the table cells are chosen to match the pixels of the image.
  3. 3. Advantage of MosaicsNo need to worry about image blocking.Shows images evenwhen image blocking isturned on.
  4. 4. Disadvantages of Mosaics Even small images use up large amounts of bandwidth. Larger emails files can get cut off, rendering them unreadable. Difficult to work with in visual HTML editors. Some email clients cut-off the text. No feedback from the images for open rate numbers.
  5. 5. More Cells = Better Image 100x100 Mosaic 50x50 Mosaic 25x25 MosaicA mosaic with more cells per inch will yield better looking results.
  6. 6. More Cells = Bigger File 382 Kb 97 Kb 25 KbBut mosaics with more cells per inch also yield larger files.
  7. 7. HTML Editing With Mosaics Mosaic as it appears in browser Mosaic as it appears in DreamweaverMosaics are often too detailed to display properly in visual HTML editors.
  8. 8. Mosaic’s Effect on DeliverabilityMosaics will sometimes cause the rest of the message to disappear.
  9. 9. So, When Can I Use Mosaics? Short messages. Small images. Always test first.
  10. 10. ResourcesStyle Campaignhttp://stylecampaign.com/blog/2009/12/bypass-image-blocking-by-converting-images-to-html/Free downloadable application. Fast and Easy.Email on Acidhttp://www.emailonacid.com/email-preview/mozifyCommercial online service.Matthew Lawson’s Online Converterhttp://code.mattyl.co.uk/image-to-html/image_to_table_example.htmlThis one works online, but has size restrictions.Using Text and Graphicshttp://goolara.com/Resources/Download.aspx?fileName=Goolaras_TextAndImages_whitepaper.pdfGoolara’s White Paper on using text and graphics in email.
  11. 11. About GoolaraGoolara, LLC is the maker of Symphonie—powerful email marketing software with theadvanced features a professional marketer needs, but without the hassle of othersystems. For a demonstration, call 1-888-362-4575 toll free, or visithttp://goolara.com/RequestDemo.aspx and request a demo.

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