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Digital Writing:
Make Your Content Sing &
Make The Media Love Your Site
PRSA Digital Communications
Summit
Friday, 7 Nov. ...
Jill Hampton
Digital Media Marketer
Wells Fargo Advisors
@JillSTL
Digital Writing
Digital Writing
WEBSITECONTENTSTRATEGY ANALYTICS
Digital Writing
Know Your Audience
Search
>> What people search
>> How audiences differ
>> Change over time
Digital Writing
Search
>> Google
>> AdWords
>> Analytics
>> Soovle
Digital Writing
Page Layout
>> Below the fold
>> Banner blindness
>> F-Pattern / Scanning
Digital Writing
Digital Writing
Content
>> Easily digestible
>> More casual
>> Shorter
>> One thought at a time
Digital Writing
Content
>> Subheads
>> Small text blocks
>> Scannable
>> Narrow columns
Digital Writing
Digital Writing
Page Views Over Time
Improve or Kill
Digital Writing
Target: Media
>> Easy to find
>> Dedicated section
>> Contacts
>> Bios, photos, video
Digital Writing
Press Room
>> *Must* be updated
>> More is better
>> Chronological
>> Search
Digital Writing
Digital Writing
Digital Writing
Digital Writing
Thank you!
@JillSTL
Slideshare
LinkedIn
Digital Writing
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PRSA St. Louis Digital Communications Summit 2014

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Learning about digital writing - what makes it different, how you can optimize your website content. The digital experience is different in many ways and you can make the content on your site better, so visitors stay longer and get more of your message.

Additionally, you can use this knowledge to make your website press rooms better. Pre-qualify your media leads and use your website to answer questions before they ever call you.

Published in: Marketing
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PRSA St. Louis Digital Communications Summit 2014

  1. 1. Digital Writing: Make Your Content Sing & Make The Media Love Your Site PRSA Digital Communications Summit Friday, 7 Nov. 2014
  2. 2. Jill Hampton Digital Media Marketer Wells Fargo Advisors @JillSTL Digital Writing
  3. 3. Digital Writing WEBSITECONTENTSTRATEGY ANALYTICS
  4. 4. Digital Writing Know Your Audience
  5. 5. Search >> What people search >> How audiences differ >> Change over time Digital Writing
  6. 6. Search >> Google >> AdWords >> Analytics >> Soovle Digital Writing
  7. 7. Page Layout >> Below the fold >> Banner blindness >> F-Pattern / Scanning Digital Writing
  8. 8. Digital Writing
  9. 9. Content >> Easily digestible >> More casual >> Shorter >> One thought at a time Digital Writing
  10. 10. Content >> Subheads >> Small text blocks >> Scannable >> Narrow columns Digital Writing
  11. 11. Digital Writing Page Views Over Time Improve or Kill
  12. 12. Digital Writing Target: Media >> Easy to find >> Dedicated section >> Contacts >> Bios, photos, video
  13. 13. Digital Writing Press Room >> *Must* be updated >> More is better >> Chronological >> Search
  14. 14. Digital Writing
  15. 15. Digital Writing
  16. 16. Digital Writing
  17. 17. Digital Writing
  18. 18. Thank you! @JillSTL Slideshare LinkedIn Digital Writing

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