Design for Findability:
Metadata, Metrics &
Collaboration
on LOC.gov
Jill MacNeice . July 2013
Web Services . jima@loc.gov...
2
About the Library of Congress
• World’s largest library
• World’s smallest book,
“Old King Cole”
3
About the Library of Congress
• 155 million items
in all collections
• 35 million books
and other print materials
• 838 ...
4
About the Library of Congress
• 17.5 million items in the online catalog
• 2.2 million viewable items online
5
Overview
• What is Findability?
• Findability Framework
• Findability Tools (It’s all about the Metadata)
• The Search f...
What is Findability?
7
What is Findability?
Definition:
The ease with which information in a website can
be found, from both outside the site (...
8
How would you find this picture on LOC.gov?
Findability Framework
10
Findability Framework
8 Pillars of Findability
Internal
1. Can people find what they’re looking for quickly and easily?...
11
Findability Framework
8 Pillars of Findability
External
5. Can people find our content from a search engine? (Google,
B...
12
Findability Framework (Internal)
#1 Q: Can people find what they’re looking for quickly and
easily?
A: Big Search / Sea...
13
From This…..
(http://archive.org/web/web.php)
14
And This…..
15
….To This
Big, bold search,
Front & center on every page
16
….And This
Metadata
driven,
faceted
search
Metadata driven,
descriptive
search results
17
Findability Framework (Internal)
#2 Q: From any object page, can users easily find other
related content and access the...
18
…To This
“Nice to Know,”
Related content
based on metadata
“Need to Know,”
Bibliographic
Record & metadata
Viewers, pla...
19
…and This
…..
What the world looked like in 1507
20
#3 Q: Does the overall high level organization make sense to
the typical user?
A: Global Header & Footer
Findability Fr...
21
…to This
22
…and This
23
Findability Framework (Internal)
#4 Q: Can people using small screens easily find and access
our content?
A: Responsive...
24
…to This
25
#5 Q: Can people find what they’re looking for from a
search engine (Google, Bing, etc)?
A: Organic SEO
Findability Fra...
26
…and This
27
#6 Q: Can people save and share content easily?
A: Share tool
Findability Framework (External)
28
….to This
http://thomas.loc.gov/cgibin/bdquery/D?
d113:1:./temp/~bdw2lA:@@@L&summ2=m&|/home/LegislativeData.
php|
http:...
29
#7 Q: Do we reach out to our audience, and not just wait for
them to go looking for us?
A: Social media outreach
Findab...
30
#8 Q: Can users access and repackage our content?
A: APIs – ID.loc.gov, Prints and Photographs, Bill
Summaries for GPO ...
31
…to This
Any Questions?
Findability Tools
(It's all about the metadata)
34
System Metadata
• Metrics
- Omniture, Foresee,
- Share Tool Metrics
• Search Term downloads
Tools: It’s all about the m...
35
Tools: System Metadata
36
Tools: Search Term Analytics
6 months of searches
July-Dec 2012
2 million searches
37
Tools: Search Term Analytics
6 months of searches
July-Dec 2012
38
Tools: Metadata Standards
39
Tools: Metatag Generator
40
Tools: Metatag Generator
Output of the Metatag Generator
<title>Congress.gov | Library of Congress</title>
<meta proper...
41
Tools: Metadata & Findability
Findablity Concept Model
42
The Search for Twitter
A Findability Story with Metadata as the Hero
…….and a Happy Ending
43
The Search for Twitter
One fine day in April 2010….
44
The Search for Twitter
People wanted this……
45
The Search for Twitter
But they got links to this….
46
The Search for Twitter
Then one day
47
The Search for Twitter
Title = Title
Author = Contributor
Subject = Description
Keywords = Subject
We added metadata
48
The Search for Twitter
49
The Search for Twitter
50
The Search for Twitter
Twitter report is a top download:
51
Findability as a Contact Sport
52
Findability as Contact Sport
QA Team
53
Findability as a Contact Sport
Recommended Links Team
54
Findability as a Contact Sport
Ben Shahn, 1937 US Farm Security Administration
55
Findability as a Contact Sport
Ben Shahn, 1937 US Farm Security Administration
56
Thank You
Jill MacNeice . July 2013
Web Services . jima@loc.gov
@jmacneice . #UXPA2013
Design for Findability at the Library of Congress
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Design for Findability at the Library of Congress

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How do people find things on a site with 17.5 million in the online catalog? This presentation discusses the Findability framework we use on LOC.gov that has transformed our site and made our content more findable. Hint: It relies heavily on metadata, metrics and, above all, collaboration
This presentation complements Meg Peters' "Design for Findability: Collaboration on Congress.gov":
http://www.slideshare.net/megpeters946/findability-congress-gov

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  • http://www.loc.gov/pictures/resource/fsa.8b29516/ Dorothea Lange
  • Also comes up high in Yahoo and Bing. (Still waiting for Google)
  • http://www.loc.gov/pictures/resource/fsa.8a17197/?co=fsa Ben Shahn, 1937 US Farm Security Administration
  • http://www.loc.gov/pictures/resource/fsa.8a17234/?cofsa Ben Shahn, 1937 US Farm Security Administration
  • Design for Findability at the Library of Congress

    1. 1. Design for Findability: Metadata, Metrics & Collaboration on LOC.gov Jill MacNeice . July 2013 Web Services . jima@loc.gov @jmacneice . #UXPA2013
    2. 2. 2 About the Library of Congress • World’s largest library • World’s smallest book, “Old King Cole”
    3. 3. 3 About the Library of Congress • 155 million items in all collections • 35 million books and other print materials • 838 miles of bookshelves • Maps, recordings, photographs, sheet music, movies, artifacts
    4. 4. 4 About the Library of Congress • 17.5 million items in the online catalog • 2.2 million viewable items online
    5. 5. 5 Overview • What is Findability? • Findability Framework • Findability Tools (It’s all about the Metadata) • The Search for Twitter • Findability as Contact Sport • Findability on Congress.gov
    6. 6. What is Findability?
    7. 7. 7 What is Findability? Definition: The ease with which information in a website can be found, from both outside the site (using search engines) and by users already on the site. -- Wikipedia Peter Morville • Ambient Findability 2005 • Information abundance, overload • Primary problem: • how to find things • differentiate signal from noise • Emotional aspects of getting lost. Bottom Line: If you can’t find it – you can’t use it.
    8. 8. 8 How would you find this picture on LOC.gov?
    9. 9. Findability Framework
    10. 10. 10 Findability Framework 8 Pillars of Findability Internal 1. Can people find what they’re looking for quickly and easily? 2. From any object page, can people easily find other related content and access the rest of the site? 3. Does the overall high level organization make sense to the typical user? 4. Can people with small screens find and use our content?
    11. 11. 11 Findability Framework 8 Pillars of Findability External 5. Can people find our content from a search engine? (Google, Bing, etc) 6. Can people save and share content easily? 7. Do we reach out to our audience and not just wait for them to come to us? 8. Can our content be accessed, downloaded in bulk, and repackaged?
    12. 12. 12 Findability Framework (Internal) #1 Q: Can people find what they’re looking for quickly and easily? A: Big Search / Search Centric Too big to navigate: 17 million items in search results 2.2 million available online - Big search box on every page - Faceted searching (metadata) - Descriptive search results (metadata) - Recommended Links
    13. 13. 13 From This….. (http://archive.org/web/web.php)
    14. 14. 14 And This…..
    15. 15. 15 ….To This Big, bold search, Front & center on every page
    16. 16. 16 ….And This Metadata driven, faceted search Metadata driven, descriptive search results
    17. 17. 17 Findability Framework (Internal) #2 Q: From any object page, can users easily find other related content and access the rest of the site? A: Object page as Hub
    18. 18. 18 …To This “Nice to Know,” Related content based on metadata “Need to Know,” Bibliographic Record & metadata Viewers, players & downloadable images
    19. 19. 19 …and This ….. What the world looked like in 1507
    20. 20. 20 #3 Q: Does the overall high level organization make sense to the typical user? A: Global Header & Footer Findability Framework (Internal)
    21. 21. 21 …to This
    22. 22. 22 …and This
    23. 23. 23 Findability Framework (Internal) #4 Q: Can people using small screens easily find and access our content? A: Responsive design
    24. 24. 24 …to This
    25. 25. 25 #5 Q: Can people find what they’re looking for from a search engine (Google, Bing, etc)? A: Organic SEO Findability Framework (External)
    26. 26. 26 …and This
    27. 27. 27 #6 Q: Can people save and share content easily? A: Share tool Findability Framework (External)
    28. 28. 28 ….to This http://thomas.loc.gov/cgibin/bdquery/D? d113:1:./temp/~bdw2lA:@@@L&summ2=m&|/home/LegislativeData. php| http://beta.congress.gov/bill/113th-congress/house-bill/499 URL Design
    29. 29. 29 #7 Q: Do we reach out to our audience, and not just wait for them to go looking for us? A: Social media outreach Findability Framework (External) Blogs
    30. 30. 30 #8 Q: Can users access and repackage our content? A: APIs – ID.loc.gov, Prints and Photographs, Bill Summaries for GPO etc. Findability Framework (External) Open Government -- ID.loc.gov -- Prints and Photographs Catalog, -- Bill Summaries for GPO
    31. 31. 31 …to This
    32. 32. Any Questions?
    33. 33. Findability Tools (It's all about the metadata)
    34. 34. 34 System Metadata • Metrics - Omniture, Foresee, - Share Tool Metrics • Search Term downloads Tools: It’s all about the metadata Page and Object Metadata • Metadata Standards - HTML, - DC (Dublin Core) - Others (Canonical, etc) • URL Best Practices
    35. 35. 35 Tools: System Metadata
    36. 36. 36 Tools: Search Term Analytics 6 months of searches July-Dec 2012 2 million searches
    37. 37. 37 Tools: Search Term Analytics 6 months of searches July-Dec 2012
    38. 38. 38 Tools: Metadata Standards
    39. 39. 39 Tools: Metatag Generator
    40. 40. 40 Tools: Metatag Generator Output of the Metatag Generator <title>Congress.gov | Library of Congress</title> <meta property="description" content="U.S. Congress legislation, Congressional Record debates, Members of Congress, legislative process educational resources presented by the Library of Congress" /> <meta property="dc.subject" content="Legislative Data" /> <meta property="dc.identifier" content="http://beta.congress.gov/" /> <meta rel="canonical" href="http://beta.congress.gov/" /> <meta property="dc.type" content="Legislation" /> <meta property="dc.type" content="Web page" /> <meta property="dc.rights" content="Text is U.S. Government Work" /> <link rel="dc.rights" title="Rights Restriction" href="http://www.loc.gov/text-us-government-work" />
    41. 41. 41 Tools: Metadata & Findability Findablity Concept Model
    42. 42. 42 The Search for Twitter A Findability Story with Metadata as the Hero …….and a Happy Ending
    43. 43. 43 The Search for Twitter One fine day in April 2010….
    44. 44. 44 The Search for Twitter People wanted this……
    45. 45. 45 The Search for Twitter But they got links to this….
    46. 46. 46 The Search for Twitter Then one day
    47. 47. 47 The Search for Twitter Title = Title Author = Contributor Subject = Description Keywords = Subject We added metadata
    48. 48. 48 The Search for Twitter
    49. 49. 49 The Search for Twitter
    50. 50. 50 The Search for Twitter Twitter report is a top download:
    51. 51. 51 Findability as a Contact Sport
    52. 52. 52 Findability as Contact Sport QA Team
    53. 53. 53 Findability as a Contact Sport Recommended Links Team
    54. 54. 54 Findability as a Contact Sport Ben Shahn, 1937 US Farm Security Administration
    55. 55. 55 Findability as a Contact Sport Ben Shahn, 1937 US Farm Security Administration
    56. 56. 56 Thank You Jill MacNeice . July 2013 Web Services . jima@loc.gov @jmacneice . #UXPA2013

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