Ever wondered how you can explain to prospects the true value of what you do? These clever questions will get you thinking to create a feast of resources for your marketing message.

1. Discover Your True Value
Problems Your Solve
Understanding your prospects pain points, dreams etc. will give you the edge in your marketing when it comes to communicating your value. List the ten (or more) problems you help solve.
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2. Features and Benefits Firstly, list all the features of your product or service – the tangibles i.e. an initial report, after care support etc.
Secondly, return to the list and share the benefit of why it’s so great for them.
Feature #1 Why this is so great:
Feature #2 Why this is so great:
Feature #3 Why this is so great:
Feature #5 Why this is so great:
Feature #4 Why this is so great:

3. The Results You Deliver
Communicating your results is essential as a marketer so your prospects get to grips with what’s in it for them (WIIFM – What’s In It For Me?!!) Be clear on what you really do for your customers and what will be the result for them.
5 Tangible/ Measurable HARD Results (The facts, figures and indisputable truths)
5 Intangible SOFT Results (How it made them feel and what a difference it made to their lives/work)
You have now created a GOLDMINE from which to create a VERY compelling Message to use in ALL of your Marketing.
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