Paint Industry Vertical Students Submissions


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Submission by - Vikas Saraswat & Gauav Jain - students of Mr. Vikas Sharma - Visiting Lectuer - Retail Vertical at Accman Institute of Management

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Paint Industry Vertical Students Submissions

  1. 1. Presentation on the Paint Industry
  2. 2. Introduction of paint <ul><li>Mood </li></ul><ul><li>Value </li></ul><ul><li>Categories of paint </li></ul>
  3. 3. -water colors , oil paints , acrylic gives decorative touch - flower pot , furniture ,frames Artist paint
  4. 4. Interior paint <ul><li>Used for wall , ceiling with in the house </li></ul><ul><li>Water based latex Paint usually use for interior </li></ul><ul><li>Quality – easy to clean and have touch up </li></ul>
  5. 5. Exterior paint <ul><li>Pre pair to fade </li></ul><ul><li>Oil based paint usually used for exterior </li></ul><ul><li>Quality– resistant and flexible </li></ul>
  6. 6. History of paint Color has fascinated culture throughout history. Color has been with us for more than 20,000 years. Color 1 st used by the ancient Egyptian and have the magical healing properties
  7. 7. <ul><li>In the 1960s two anthropologists conducted a worldwide study of color naming. </li></ul><ul><li>Many languages only contained two color terms, equivalent to white (light) and black (dark). </li></ul><ul><li>Of 98 languages studied, the highest number of basic color terms was to be found in English - where we have eleven: black, white, red, orange, yellow, green, blue, purple, pink, grey and brown. </li></ul>
  8. 8. Paint is made up of a pigment, 5000 years ago Blue Frit was the first synthetic pigment being produced by the Egyptians from ground down blue glass. Before the nineteenth century the word 'paint' was only applied to oil-bound types,
  9. 9. The types of paints available in the market and their utility <ul><li>Acoustic Paint: It is specially designed for acoustic tiles </li></ul><ul><li>Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other maximized use areas. </li></ul><ul><li>Drip less Paint: This paint is thicker and is most suitable for application on ceilings </li></ul><ul><li>Latex Paint: The applicability of this paint is easier than most other and it dries much quickly. It is also easier to be washed. </li></ul>
  10. 10. <ul><li>One-Coat Paint: It is the more expensive version of the latex and alkyd paints and is mostly chosen for surfaces that require flawlessness in color. </li></ul><ul><li>Primers: This paint is the initiation for all interior paint works. </li></ul><ul><li>Rubber-Base Paint: This is best for concrete and bricks. </li></ul><ul><li>Textured Paint: If need is to cover any flawed surface in your house get this paint. It works well on ceilings. </li></ul>
  11. 11. Major players in India <ul><li>Asian Paints India </li></ul><ul><li>Nerolac India Paints </li></ul><ul><li>Berger </li></ul><ul><li>Dulux India Paints </li></ul><ul><li>Shalimar Paints </li></ul>
  12. 12. Market growth <ul><li>India's share in the world paint market is just 0.6%. . Top organized players include Asian Paints (30% market share), Kansai Nerolac (20% market share), Berger Paints (19% market share) and ICI (12% market share). </li></ul>
  13. 13. <ul><li>Decorative paints account for over 75% of the overall paint market in India. Asian Paints is the market leader in this segment, </li></ul>
  14. 14. Future market growth of paints <ul><li>The market for paints in India is expected to grow at 1.5 times to 2 times GDP growth rate in the next five years. With GDP growth expected to be over and above 7% levels, the top three players are likely to clock above industry growth rates, </li></ul>
  15. 16. <ul><li>This apart, above normal monsoons in the current year would lead to higher agricultural output thereby increasing demand for paint from rural areas. We expect paint demand to grow by 12% to 15% in the next two to three years, largely led by post festive season demand. </li></ul>
  16. 17. PRESENTED BY <ul><li>VIKAS SARSWAT </li></ul><ul><li>GAURAV JAIN </li></ul>
  17. 18. <ul><li>THANK YOU </li></ul>