User analysis in UCD process

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User analysis in UCD process

  1. 1. User Analysis - Identify your user
  2. 2. Need to analyze the background..
  3. 3. Need to analyze the background.. - Possible user group - User’s goals and tasks
  4. 4. Need to understand the background..- Business’s goals and objectives
  5. 5. Profile & persona - Profile clarifies assumption about actual users, tasks, and their environment, expectations, needs. - Persona is fictitious but psychologically more real user who represents the larger group of user.
  6. 6. Research methods includes Direct Indirect - One and one Interview - Survey - User representative Individual - Contextual inquiry - Observation - Shadowing - Focus group Web analytics Group - Joint application development Help desk Discussion forum There is no perfect method to gather information about user, their tasks, environment etc.
  7. 7. One and one interview
  8. 8. One and one interview - Collect most important data - Get the explanation of most complex issues - Analysis of users tasks, belief, attitude, experience, expectations, needs, environment, their reactions etc.
  9. 9. Focus group
  10. 10. Focus group - Small group discussion on one or more topics - Good for generating idea, brainstorming, - Get quick, more information and feedback about users about their tasks - Less expensive
  11. 11. Contextual interview
  12. 12. Contextual interview - Unstructured interview process with actual user in the context of using the system in real world - Watch and listen how user works or do their tasks in their own work environment - More natural and sometimes more real stick
  13. 13. Focus group
  14. 14. Online survey - Fast and cheap way to get information about users, their wants, likes, opinions, tasks - Collect automated bulk responses
  15. 15. Scenario includes
  16. 16. Scenario includes - Short story Includes who, what, when, how, whom, why - Discover relationship amongst tasks - Get the feeling of what will happen if multiple tasks occur together in real world
  17. 17. Thank you I appreciate your feedback

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