Pinterest Recommendations


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Pinterest Recommendations

  1. 1. SI 658 Information Architecture
  2. 2. Scumbag Pinterest Jesyka Palmer Elsa Hsiao-chih Lin Anna Boot Cody Haro Raymond Alexander
  3. 3. Pinterest
  4. 4. Volume Zero Finding new ideas not Seeing the 'most popular' things Linking to content not Presenting encyclopedic entries Infinite flow not Limiting content Visual inspiration not Text-heavy explanations Sharing and discovery through links not Discussions about specific content
  5. 5. Elevator Pitch For people looking for inspiration or direction who have a desire to collect, share, and discover interesting information across the web is a visual aggregation of unique content that connects people through their common interests. Unlike Reddit , the product places emphasis on the visual presentation of content that is organized in a stricter framework. From Gamestorming by David Gray, James Macanufo and Sunni Brown
  6. 6. Business Model Canvas PARTNERS Businesses can have accounts and Pinterest collects revenue from outbound links. Pinterest directly partners with Skimlinks to add affiliate links to products. ACTIVITIES Users can manage and share visual content by creating a pin (external link), repining, and "liking" content. RESOURCES Users who pin and share. Images are the central mechanism that can be pinned to represent content. Cloud data storage/ computing VALUE PROP Connecting people to things they find interesting and/or useful. Visually appealing and leads to new discoveries. Social interaction, sharing, & collecting are primary values. CUSTOMER RELATIONSHIPS A space to organize and display the things they love. Businesses can target customers with specific interests. CHANNELS Users can connect through the wired, mobile & tablet apps; an online help center and can send emails for help. CUSTOMER SEGMENTS Demographics - women (5x more likely than men) - caucasian - above average incomes - 18-49 yrs old - college degrees - rural or suburban dwellers more likely to use COST STRUCTURE REVENUE STREAMS Hosting costs, Staff, Marketing of online presence. Affiliate commissions on outbound links; Investment; The possibility of shopping on the site in the future. From Gamestorming by David Gray, James Macanufo and Sunni Brown
  7. 7. Performance Continuums Transmitting the Idea Providing the Details target current Serendipitous Discovery Strict Organization target current
  8. 8. As-Is Site Anatomy global search global navigation Add pin/ help menu/ profile information User/ path information Content/ preview of click-through content Social Media functions Comment on pin Metadata about the locations/actions for the pin tiled content organization
  9. 9. Top-Down IA (as is) Home Page Following Categories Everything [Pins] [Individual Categories] [Pins] [Name] [Pins] Help/Support/ About My Boards Edit Profile What can you do with Pinterest? External Link About What is Pinterest? Individual Pin Gifts [Pins] [Pins] Popular Settings
  10. 10. Bottom-Up IA (as is) [Pinner Name] via [Pinner Name] repinned from [Pinner Board] Follow/Unfollow Social Media Links Image of [Pin] with External Link Description Pinned onto [Pinner Board]; Originally pinned from; [Pinned via External Link] Number of Repins and which Boards
  11. 11. Taxonomy Transmitting the idea vs. providing the details In the old Pinterest interface, there are more textual details presented with an individual pin, such as which board the content is pinned on (Pinned onto board [Board Name]), who repins ([Pinner Name] onto [Board Name]), and where the content originally came from (Pinned via [Method] from [Website]). This information is not useless, but it is not primarily necessary for users at the first screen of [individual pin]. The focus on discovering even more content - in line with Pinterest's mission, means that structural metadata should be minimized in favor of contextual metadata: visual representations of what else [Pinner] put on [Board], what else was pinned from [Website]. Serendipitous discovery vs. Strict organization One of the key principles of Pinterest is the discovery of new things, foods, crafts, etc. However, the categories are strictly defined and listed in alphabetical order, with no emphasis on user-driven discovery. Providing an option to discover may extend the exploratory feel of Pinterest, and is in line with their goal of connecting users to things the love. For example, adding a menu heading of Discovery Categories, with results based on user-defined queries and more likely to be of interest to the user. Then, Pinterest could label "Categories" and "Discovery" separately to differentiate the two experiences. Additionally, a blurb about the definition of each category at the top of each page would help to alleviate issues stemming from system-defined Architecture/Design/Home Decor issues.
  12. 12. Competitive Analysis
  13. 13. Competitive Analysis
  14. 14. Competitive Analysis How do they compare to competitors? StumbleUpon: ● ● Pinterest allows users more control over the content they wish to view. StumbleUpon doesn't allow users to browse content with the same freedom as Pinterest. StumbleUpon is more linear. Tumblr: ● ● Pinterest places more emphasis on saving and organizing the content, instead of commenting and creating a discussion about the content. Tags are extremely important in the tumblr realm for communicating between internal users - tags are virtually unused/or of lesser importance
  15. 15. Competitive Analysis How do they compare to competitors? Reddit: ● Content is organized differently on Reddit. Although both sites are composed of user-generated content, Pinterest organizes content primarily based on timestamps, while Reddit organizes content based on popularity. ● Reddit allows users to interact with a broader range of people. For example, on Pinterest the landing page is what the users are following, while Reddit's landing page is the most voted post. Karma is also a mechanism that encourage social interactions between users. ● On Reddit, users create the content, but they also create and moderate the pages themselves. This allows for greater freedom, but possibly less oversight?
  16. 16. Revised High Level IA
  17. 17. Wireframes - The Home Page NEW OLD
  18. 18. Wireframes - The Home Page We Propose: Maintaining a full sticky navigation menu that tells the user where they are located, allows for easy search functionality, access to your profile, and the about page. Shows user's current location On hover - the buttons appear! Highlighted special categories
  19. 19. Wireframes - Profile Page So much clutter! This user has 42 boards - How do I find the board(s) I'm interested in viewing quickly?
  20. 20. Wireframes - Profile Page We Propose: Allowing the user or business to create categories for their various boards to make it easier to view and filter through related or unrelated boards.
  21. 21. Wireframes - Individual Pins OLD NEW
  22. 22. Wireframes - Individual Pins Hide button to hide individual pin We Propose: Adding a hide function to individual pins in order to add more user control to their display, promote the clarity of a anchor link on the image, and facilitating guided pin discovery, and removing extraneous metadata.
  23. 23. Wireframes - Likes Page The current liked pins page is unorganized and it's hard for a user to find a specific liked pin.
  24. 24. Wireframes - Likes Page We Propose: Organize a user's liked pins in a timeline by date/timestamps to reduce memorizing and enable filtering. timestamp filter
  25. 25. Pervasiveness Pinterest is a great example of pervasiveness across different channels: wired, tablet, and mobile. The narrative remains the same for the user despite the medium they choose to operate the website with a given time - providing a seamless experience. The ubiquitous and dynamic nature of Pinterest and its social media following, makes its pervasiveness even stronger. Place-making: 10/10 | Consistency: 9/10 | Reduction: 8/10
  26. 26. Pervasiveness How to improve? ● Allow further user freedom and control by creating a "hide" function for pins ● Provide distinction between "special categories" and "subject categories" ● Perhaps provide a short blurb explaining the purpose and scope of each category page, to aid in the creation of mental models ● Improve user feedback by highlighting where a user is located on the website in the navigation menu ● Enhance business and individual user boards by creating larger board categories that consist of a group of related boards ● Update the "liked pins" page by providing more organization and structure