Artist research & music video analysis

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Artist research & music video analysis

  1. 1. Drake is an R&B and Hip-Hop artist performing as both a rapper and asinger. Releasing his first single in 2006, Drake has since worked withseveral other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West,Eminem, and Jay-Z. As a group we think that theres a selection of hissongs that could prove successful if we chose to use them in our musicvideo. To date he has produced 7 music videos and featured in another 13.In addition to making his own music, Drake has also written for other artistsin the industry such as Alicia Keys, Jamie Foxx and more. He also tends tofeature or remix tracks that he has written for other artists.Music Video Style (Settings, Dress, Props etc.) Music Videos Drake - OverRich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast Drake - Find Your Lovelighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne withred velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals. Drake - Miss MeDark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low keylighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans. Sam Lenny
  2. 2. Music Video Breakdown: Drake – OverThe video begins with a medium shot Various effects are added in this Once the beat drops, a range of fastof the artist on a bed with flashing scene including inverts and various moving images are projected on toimages appearing in his silhouette. images in his silhouette such as fire. the bedroom walls such as sped upThen a tilt from his jacket upwards Close-ups of the artists face are shots of people moving round a citygradually shows the artists face as he frequently added in here showing and sped up shots of patterns ofbegins singing. him singing. light.The next set up featured in the first Throughout the video, shots of the As the chorus slows down images ofverse shows a series of medium and bedroom scene are woven in with a moving clouds are projected on tolong shots at a straight-on angle of the further number of effects such as the the wall. Then once the first chorussinger this time dancing and singing negative effect shown here. Shots hits the artist is shown singingagainst a pale grey background with were shown from both low and against a black background- a mixthe singer adopting a Michael Jackson straight on angles making the singer of medium and medium-close-upsstyle in both dress and performance. look both powerful and casual. are used here.Various effects were added whichmade the singers silhouette beenlarged, zoomed in and out, doubled Sam Lenny
  3. 3. The next set up shows the artist For the second verse, a range of new Towards the end of the song,with a large group of faded doubles aspects are thrown in, the verse starts medium shots and close-ups arewalking around in a sped-up motion with the artist singing to the left of the interspersed of a female lead in alinking to the particular line he was shot at a medium angle with fire to the glamorous setting with velvetsinger. This was shown as a long right. Over the whole shot a glass sheet curtains and gold fixtures & dress.shot at a straight on angle. is seen smashing. Lastly, the lyrics flash up on the screen word for word.Then the two are brought together As the last verse kicks in, all In the last shot the camera panshowever not in the same scene, previous shots are shown with the round the artists face at a close-upediting is used to bring both into the artist really giving it his all. The before this final medium shot issame picture. The female lead then bedroom scene is used quite a lot at shown fading into completefades into thin air as the artist looks this point with the images screened darkness.at the camera straight on. on the wall being energetic and lively. Sam Lenny
  4. 4. David Guetta is a world famous DJ and house music producer. Hestarted as a DJ during the 1980s but found real fame as he releasedhis first album Just a Little More Love in 2002. He later released GuettaBlaster (2004) and Pop Life (2007). He has since worked with a rangeof top artists from Kelly Rowland and Akon to Kid Cudi and Rihanna.Guetta has sold over three million albums and 15 million singlesworldwide. He is currently one of the most sought-after musicproducers.Music Video Style (Settings, Dress, Props etc.)Casual wear- hoody and jeans, street settings – alleys, past parks and buildings, Music VideosBarbours, a club, no specific colour filters used until club scene with neon pink and blue. David Guetta ft. Kid Cudi – Memories David Guetta ft. Kelly Rowland – When LoBeach party themed with settings on and around a tropical beach, dressed very upmarket David Guetta ft. Akon – Sexy Chickhowever in a casual setting, props include DJ decks being wheeled to the party andAmerican flag. Rich colour filter used at certain points where it looks bright and glamorous. Sam Lenny
  5. 5. Music Video Breakdown: David Guetta – Where Them Girls AtThe video begins with an As the location is revealed, the shots An over the shoulder shot is thenestablishing shot over the skyline of turn more intimate with long shots of shown of the artist staring into theLos Angeles. The camera then cuts individual streets with typical distance as the giant bubblesto birds-eye view shot of the streets occurrences such as cars driving down (produced by the speakers) float onof L.A. streets. This is where the concept of the down to the streets. video comes into play: the idea is that the artist is DJing from a rooftop with the speakers producing giant bubbles.Long shots at the slightly low angle A medium shot is then shown of a As this singer finishes his verse, theare then shown of the first singer pool goer sitting by the pool then pool scene is left with high angleswalking onto the scene, an extreme getting hit by one of the giant then shown of the bubbles havinglong shot is then shown with the bubbles. This makes her dance an effect on woman on the street asfirst singer standing across the pool uncontrollable in an eccentric way. well.with barely dressed woman around Medium and long shots of otherhim as he starts singing woman doing the same thing areestablishing the type of artist he is. also shown. Sam Lenny
  6. 6. The roof scene is then again shown, The next singer is then shown in an All the attention then goes to thefrom a low angle, a singer is shown art gallery surrounded by men, main artist, close-ups of his DJfilming the bubbles on a top of the bubbles are floating all around her. decks are shown and then therange phone; this is where product A series of cuts are used here camera pans round to the speakersplacement is used. showing her singing from different producing the bubbles. A close-up is angles and shots. then shown of the speakers.From the rooftop, an extreme high A low angle is then shown of theangle is shown of the crowds As the video ends, low angles are civilians jumping and dancing to the used of the artist making him lookgathered on the street to watch the sound of the music as the artistbubbles. They are then all shown powerful and superior, especially as looks on in content . Close-ups and a DJ. As the video ends, an extremeenjoying the music and making their long shots are both used here toway towards the entrance of the long shot is used showing the show the happiness and excitement bubbles drift off into the distance.entrance rooftop. people are showing. Sam Lenny
  7. 7. Samantha Recknell
  8. 8. Samantha Recknell
  9. 9. Samantha Recknell
  10. 10. Samantha Recknell
  11. 11. Samantha Recknell
  12. 12. Kanye Omari West, born June 8, 1977 is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Zs album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing 70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music. West has said that Wu-Tang Clan producer RZA influenced him in his style and has said on numerous occasions that Wu-Tang rappers Ghostface Killah and Ol Dirty Bastard were some of his all-time favourites. These are a few songs Kayne has produced- Click on the Link Below: Touch the Sky- http://www.vevo.com/watch/kanye-west/touch-the-sky-mtv-version/USUV70600111?source=instantsearch Stronger- http://www.vevo.com/watch/kanye-west/stronger/USUV70704067?source=instantsearch All of the Lights- http://www.vevo.com/watch/kanye-west/all-of-the-lights/USUV71002949?source=instantsearchRihanna was born Robyn Rihanna Fenty on February 20, 1988, in Saint Michael, Barbados.Becoming an international sensation, Rihanna is known for blending R&B with Caribbean music, such as reggae anddancehall.Rihanna was originally marketed as a reggae singer since she burst into the music scene in 2005, with a styles of pop, R&Band dancehall. Her music include various styles of musical genres, including contemporary R&B, dance-pop and theCaribbean music styles of reggae and dancehall. With the release of Music of the Sun and its lead single "Pon de Replay",Jason Birchmeier of All music described Rihannas musical style as "synthesize Caribbean rhythms and beats with standard-issue urban dance-pop: Caribbean-inflected urban, if you will." Rihanna is described as utilizing "dancehall-lite beats and areggae vocal cadence."Influences:Rihanna has named Madonna as her idol and biggest influence, and said she wants to be the "black Madonna“. She said: "Ithink that Madonna was a great inspiration for me, especially on my earlier work. If I had to examine her evolution throughtime, I think she reinvented her clothing style and music with success every single time. And at the same time remained a realforce in entertainment in the whole world." Rihanna also cited Mariah Carey as her influence and idol. She said "I looked upto Mariah a lot and I still do. I admire her as an artist, and to compete with her was a moment I will never forget for the rest ofmy life. Becky Youngs
  13. 13. Music Video Breakdown: Kanye West ft. Rihanna - All Of The Lights I am going to choose one of Kayne West’s song out of the three I have looked at, I will pause them throughout the duration of the video and screen shot them so I can analyse them according to what I am looking at. Immediately the start of the film is The medium shot shows us where she is but This shot gives us a clear idea of where the video is giving us something to read, the doesn’t take the focus right off of her, we set and how the song will revolve around the black and white effect shows us are able to tell that she is completely on her atmosphere. We as the audience instantly think of that this maybe isnt suppose to own, which gives a proffered reading of danger, gangs and violence when we see and estate resemble a recent era but a past danger or loneliness and uncared for. like this, the fact that it is in black and white too memory. gives it a more gritty run down feeling. This distant shot gives us a clear view to This is a close up shot, it shows a very where she is, ‘the light at the end of the clear expression on her face which tells Editing was used here, fast change of tunnel’ also shows us a visual image of us of the atmosphere she must be in. colour made everything look confusing the term commonly used when and disorientated, I think this was meant something good is going to come out of to give an example of how the little girl is something you have done, whereas this feeling. doesn’t look like its going to happen in the previous shots we have seen in the video. Becky Youngs
  14. 14. Here I print screened four shots Here editing has been used for the writing, a black background has been used so that and categorized them together, the writing stands out clearly. Several effects have been used to make the writing travel there was editing used here to in and out of the shot. Big Bold text is used for two of the shots and a hazy light effect make the words flick between is used for the last one. one another at a fast pace.This is a medium close up of This shot shows him on a police car, this In this shot of Rihanna shows that her part inKayne, it shows him on a simple could connotate violence and rebellious the video is too look sexual and seductive.background so the main focus is on attitudes. The medium shot shows his The black background she is in front ofhim, the shot shows his costume whole body but only a bit of his makes her red hair stand out and draws ourand accessories, giving him a look surroundings, this makes you focus on him attention straight to what she is doing.of fashion and wealth. with your full attention without being distracted. Becky Youngs
  15. 15. The lighting used here changes in a very fast repetitive motion, this This is a close up shot of the little girl makes it eye catching and we want to watch more. The songs title we have previously seen in the video, it ‘All of the Lights’ relates to these shots. There are both medium and shows her looking as though she is close up shots used here. The first print screen is a medium shot, it certain to where she is and doesn’t look shows the main part of his body including the torso and his face, he is threatened which is how we saw her pointing towards us so this obviously needs to be noticed. The before. seconds print screen is a close up shot of him singing, it focuses on his face and accessories this could connote either a important moment in the song or wealth (accessories).There has been editing used here, it This shot shows Kayne dancing, the fading ofshows the word ‘lights’ moving out him moving gives a clear example of theslowly, Rihanna behind with a editing used, the above shot used shows us aedited pink shade shows her clear view of him and his emotions he lookssinging, there is a lot going on in happy and this shows us a clear difference fromthis shot at the same time so keeps what we saw at the beginning of the musicour attention. video. Becky Youngs
  16. 16. Alicia KeysI have chosen 3 possible music videos to analyse, I have included links for all 3.Click on the songs to view the videos• Try sleeping with a broken heart- I decided to add an analysis of this video, to show more effects and editing that has been used.• Like you’ll never seen me again• Fallin’- This is the song I have chosen to analyse. I think this best portrays people and locations giving us ideas that we could use for our own videos. Charlotte Ellis
  17. 17. Fallin’- Here is a medium close-up of A full length shot has been used The next view shows a close up the artist playing the piano, thisThe video begins with a close up to show the area/ location the shot of props the artist has used image is repeated throughoutshot of the artist. We can clearly singer is in. The image shows a to add effect to her video adding the video. The image of playingsee her facial expressions giving downtown image of a run-down an alternative to her music. We the piano sets a mood, weus a in-depth view of how she is area. Here we can also see see multiple close-ups of the would normally relate playingfeeling including her emotional what the artist is wearing, we piano suggesting importance the piano with older singers thisattachment with this song. are able to view her full image. and its relation to the song. is not generally an aspect involved in RnB videos. The artist is looking out of theHere is another medium close- A zoomed out shot has been bus window, we can guess she This shot represents a gang ofup of the artist walking down used to show a location and might be reflecting the past, we people in the video this couldthe street, we can see people the bus as a prop showing her can tell this from her facial be used to reflect the type ofas normal in the background, change of place. This adds to expression. This could be an location the video has been setthey add an effect to the video the rhythm movement in the anxious feeling from what she in or could be used as anand shows the video is not song. This can also be used to is about to do next. This image influence for the song itself.affected by them. Continuity show continuity editing as this has been shown to make it This offers pleasure to theediting is again used here for is shown on a continuous line, appear like she is moving. viewer as they can see thewhen she is walking showing this is called a track movement. group having fun.continuous filming. Charlotte Ellis
  18. 18. The mise-en scene of this This image gives off innocence A full length shot has been used Another close up shot of thepictures shows a group of and could have been added to to show everything in the frame, artists face shows passion andwomen on a bus, this image reflect the past. This is a zoom the photos are of importance and feeling through her emotion.has been added for a reason. in shot, we can clearly see the the artist wants us to know this. This emphasises the feeling inThis leads on to the build up of baby’s face. This could also This can also be seen as a fun the song. A pan movementthe video where the artist goes have been added to represent photo as the photos are spread all adds to the effect as thisto visit her love in prison. the man in his younger years. over the floor. follows her face movement while singing. The speakers we can see in theThe spray of images could have A zoom out shot reflects the location, shot here starts off the video, this The sky darkens the mood inbeen added to show past memories, the mise-en scene in this shot shows projects the music that we are this picture as there are darklooking through their past reflecting the bus and the people wearing orange about to hear. The camera slowly grey clouds. This could haveon their life. We notice the last is significant as this gives us some hovers and then zooms in on the been used on purpose as thisimage is of the guy she is going to clue as to where she may be heading, speakers when we see the singer could be representing thevisit in prison this is significant. The gives us an insight into what is turning the radio on and the people working below thiscamera looks down on the images happening. We have the feeling the music begin playing. shows some bad in the video,like we would imagine she is looking image is dark due to the dark sky in we know why they are there.down. This way we see what she is the background behind the tall trees.looking at. Charlotte Ellis
  19. 19. Try sleeping with a broken heart This is the first of many split screens used in this video, this effects allows The video begins with the effect of purple waves this shows a Props have been used for this shot, you to view two different shots at the continuous movement as the camera follows the waves for a few the bed and the window. The song same time, they can be taken from the minutes before showing a transition to the artist lying on a bed. For begins with her wearing this outfit same or different locations. In this the first few minutes the bed is her main prop, this is where the which she changes more than once particular shot we can see her eyes movement and song starts. The bed deliberately has silk purple through the video. The camera tilts and can see they are very heavily sheets on to allow the movement to flow and appear like the same vertically upright following the artist made up, we think the other shot image. This then reveals the artist with a medium close-up shot, at as she moves from lying down to could be showing what she is looking this point there is no singing just music playing in the background. sitting up this is a continuous at. movement. The windows in the background show light on the artist adding brightness to the shot.Here is another split screen but The artists appears to have gonethis time the split is down the back to an old location here, againmiddle rather than from left to right. the spot light is on her and the rest ofOne image is showing a medium This is a darker shot, dark at the top and light bursting in through the the shot is dark. The camera appearsclose-up shot of the artist, the bottom. The camera is looking down at the movement of the artist going to have been positioned at the top ofother is showing a close up of a down the stairs showing a continuous movement. This also switches to the stairs looking down on the artistpattern on her back, this could the next shot of her walking out of the door. This shows a change of showing a full length shot. At thishave been done deliberately to location we switch from a dark screen to a bright screen, she is now point she has her face away from theensure the viewer sees this. For outside. We can tell this image has been taken in a run down area by camera, looking down at the groundthis image we notice her top has a the graffiti on the walls and the look of the bins surrounding in the right by pointing the camera down thislow back delibertaely to show the hand bottom corner. gives of that effect.patterns/picture she has on her bigthis is a significant part of the shot. Charlotte Ellis
  20. 20. We notice mise-en scene in this In these shots we notice she is The Mise-en scene in this shot shows This shot shows another splitphoto, the iconic background the wearing a jacket this is her main her wearing a different outfit, she is no screen but this time showing twoprops that have been included to prop throughout the video along longer wearing sunglasses at this different locations. Or could besuit the appropriate background with her sunglasses which cover point. Here the camera switches back the same location but shown ate.g. the graffiti and the bins. This her eyes giving a hint of mystery, to a previous location the full shot view two different times. The light isshot shows a track movement of although we notice she changes of her at the bottom of the stairs then reflecting on one location creatingthe artist walking down the street her outfit several times. The to a medium close up of her face a divide between shots. Thisthis shows a continuous camera switches to a front showing her movement in line with the shows a horizontal split.movement. This is used a lot medium close-up of the artist. camera. This again is a split screenthroughout the video. All shots Switching from a side view to a which has been split vertically allowinghave been edited to flow as a full front view. Gradually making us to view two different shots at thecontinuous movements one shots circles round the artist giving the same time.switches to another. watcher a view from either side. This close up shot is used in multiple scenes throughout the video. For this image we notice the artist has changed her outfit again, this time her outfit suits the mood she is in. We notice she is wearing a The Mise-en scene changes a lot bright purple jumpsuit the colour They have edited in a split screen for this shot, here there are two stands out from the dull grey at this point, this shows a medium women both looking identical in background this is significant. shot from two different angles. At This shot is mainly showing the outfits and positioning. We notice Again this is a split screen on one first the camera reflect the side of weather during the video, we can they are both riding motorcycles. side we have a view of buildings her walking again by using a track see it is sunny this shows a This shot switches from one possibly in new York we think and shot then switches to a front shot bursting ray of sunshine. This looking at the other then showing on the other side we have her of the artist where you personally helps when adding lighting into us who/what they are looking at. standing on top of one of these walk forward with her. This allows the shot, this would be easy as This then shows a circular shot. buildings, the shot switches from you to see what is behind her this is not something you have to two points in time. again showing you a location from consider yourself the weather is a different point in the video. already built in for you. Charlotte Ellis
  21. 21. Samantha Recknell
  22. 22. Samantha Recknell
  23. 23. Samantha Recknell
  24. 24. Samantha Recknell
  25. 25. Samantha Recknell
  26. 26. Samantha Recknell

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