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Advertising1

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Advertising1

  1. 1. Advantages Online Advertising’s Advantages Over Traditional Media
  2. 2. Advantages Over Traditional Media <ul><li>11 advantages </li></ul><ul><li>BAM IMA PIGTS ! </li></ul>
  3. 3. BAM IMA PIGTS! <ul><li>Reaches Business-to-Business users </li></ul><ul><li>Advertorials </li></ul><ul><li>Interactive Media </li></ul>
  4. 4. BAM IMA PIGTS! <ul><li>Immediate Response </li></ul><ul><li>Affluent Market </li></ul><ul><li>Enormous Audience </li></ul>
  5. 5. BAM IMA PIGTS ! <ul><li>Proximity to Purchase </li></ul><ul><li>In-depth Information </li></ul><ul><li>Rapid Growth Industry </li></ul><ul><li>Highly Selective Targeting </li></ul><ul><li>Virtual Storefront </li></ul>
  6. 6. Measurement Audience Measurement on the Web Difference From Traditional Media
  7. 7. Measuring Audience Usage <ul><li>2000-2008 118 million more users </li></ul><ul><li>This medium is the fastest and largest growing -218 million people in the United States alone </li></ul><ul><li>Access internet through various different mediums </li></ul>
  8. 8. <ul><li>Questions? </li></ul>

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