Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

  • Be the first to comment

  • Be the first to like this


  1. 1. Advantages Online Advertising’s Advantages Over Traditional Media
  2. 2. Advantages Over Traditional Media <ul><li>11 advantages </li></ul><ul><li>BAM IMA PIGTS ! </li></ul>
  3. 3. BAM IMA PIGTS! <ul><li>Reaches Business-to-Business users </li></ul><ul><li>Advertorials </li></ul><ul><li>Interactive Media </li></ul>
  4. 4. BAM IMA PIGTS! <ul><li>Immediate Response </li></ul><ul><li>Affluent Market </li></ul><ul><li>Enormous Audience </li></ul>
  5. 5. BAM IMA PIGTS ! <ul><li>Proximity to Purchase </li></ul><ul><li>In-depth Information </li></ul><ul><li>Rapid Growth Industry </li></ul><ul><li>Highly Selective Targeting </li></ul><ul><li>Virtual Storefront </li></ul>
  6. 6. Measurement Audience Measurement on the Web Difference From Traditional Media
  7. 7. Measuring Audience Usage <ul><li>2000-2008 118 million more users </li></ul><ul><li>This medium is the fastest and largest growing -218 million people in the United States alone </li></ul><ul><li>Access internet through various different mediums </li></ul>
  8. 8. <ul><li>Questions? </li></ul>