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Retail Mixes<br />By Jessi Drury<br />
Types of Retail Mixes<br />Merchandise<br />Variety<br />Assortment<br />Services<br />Store design, visual merchandising<...
Types of Merchandise<br />Variety-breadth of merchandise<br />Assortment-depth of merchandise<br />
Services Offered<br />What services are important to you?<br />
Store Design – visual merchandising<br />
Location<br />Location, Location, Location…<br />
Pricing<br />
Customer Service<br />
That’s all folks!<br />
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Retail mixes

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The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers.

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Retail mixes

  1. 1. Retail Mixes<br />By Jessi Drury<br />
  2. 2. Types of Retail Mixes<br />Merchandise<br />Variety<br />Assortment<br />Services<br />Store design, visual merchandising<br />Location <br />Pricing<br />Customer Service<br />
  3. 3. Types of Merchandise<br />Variety-breadth of merchandise<br />Assortment-depth of merchandise<br />
  4. 4. Services Offered<br />What services are important to you?<br />
  5. 5. Store Design – visual merchandising<br />
  6. 6. Location<br />Location, Location, Location…<br />
  7. 7. Pricing<br />
  8. 8. Customer Service<br />
  9. 9. That’s all folks!<br />

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