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Copyright for Creative Collaboration

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Some slides I put together for a QUT Creative Industries class on using Creative Commons licences to facilitate collaborative creative projects.

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Copyright for Creative Collaboration

  1. 1. Copyright for Collaboration Jessica Coates Project Manager Creative Commons Clinic AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  2. 2. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  3. 3. Sharing makes commercial sense CRICOS No. 00213J
  4. 4. Who owns copyright in collaborative works? AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  5. 5. <ul><li>everyone </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J David Chief, http://www.flickr.com/photos/davidchief/405506361/ , Creative Commons Attribution
  6. 6. <ul><li>everyone </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J this makes it hard to share David Chief, http://www.flickr.com/photos/davidchief/405506361/ , Creative Commons Attribution
  7. 7. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Copyright by xkcd available at http://xkcd.com/14/ under a Creative Commons Attribution NonCommercial 2.5 licence < http://creativecommons.org/licenses/by-nc/2.5/ >
  8. 8. You need a licence AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  9. 9. Approaches <ul><li>Assign all copyright to one entity </li></ul><ul><ul><li>good for ‘closed’ works, being run by one entity – but no one else can use the material </li></ul></ul><ul><li>Write a specific licence for your work </li></ul><ul><ul><li>good for ‘closed’ group works – but only when identified collaborators and probably need a lawyer </li></ul></ul><ul><li>Use open content licence </li></ul><ul><ul><li>most common approach for public projects </li></ul></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  10. 10. Open content licences? <ul><li>Exact definition controversial, but in general: </li></ul><ul><li>retain copyright </li></ul><ul><li>provide permission in advance for certain uses </li></ul><ul><li>standardised terms </li></ul><ul><li>non-discriminatory </li></ul><ul><li>at a minimum provide the right to reproduce, copy and communicate - under prescribed terms </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  11. 11. Why OCL? <ul><li>Increase reach and reputation </li></ul><ul><li>Facilitate collaboration </li></ul><ul><li>Innovation </li></ul><ul><li>Access new business models </li></ul><ul><li>Give new value to ‘back catalogue’ / junk </li></ul><ul><li>Community engagement </li></ul><ul><li>Reduce costs for users </li></ul><ul><li>Provide legal clarity / reduce admin </li></ul><ul><li>Increase sum of human knowledge </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J By fhoo http://www.flickr.com/photos/ 99929543@N00/401764510/in/pool-pa_ourtown/
  12. 12. Creative Commons <ul><li>A set of licences designed to: </li></ul><ul><ul><li>facilitate sharing; </li></ul></ul><ul><ul><li>be flexible; </li></ul></ul><ul><ul><li>be easy to use and understand; and </li></ul></ul><ul><ul><li>apply in the same way anywhere in the world. </li></ul></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  13. 13. Benefits of using CC <ul><li>designed for collaboration </li></ul><ul><li>ready to use and free – no lawyers needed </li></ul><ul><li>established system – easy to use </li></ul><ul><li>worldwide application and recognition </li></ul><ul><li>Searchable metadata </li></ul><ul><li>compatible with other CC material – approx 100 million web objects </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  14. 14. Licences <ul><li>4 licence elements: </li></ul><ul><ul><ul><ul><ul><li>Attribution – attribute the author </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Noncommercial – no commercial use </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>No Derivative Works – no remixing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>ShareAlike – remix only if you let others remix </li></ul></ul></ul></ul></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  15. 15. Licences <ul><li>creators mix and match these elements to make a licence eg: </li></ul><ul><ul><li>Attribution-Noncommercial-ShareAlike – can remix, tweak, and build upon the work, as long as: </li></ul></ul><ul><ul><ul><li>you credit the author; </li></ul></ul></ul><ul><ul><ul><li>it is for non-commercial purposes; and </li></ul></ul></ul><ul><ul><ul><li>you license your new creations under the same licence </li></ul></ul></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  16. 16. <ul><li>Attribution </li></ul>Attribution-ShareAlike AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Attribution-Noncommercial Attribution-NoDerivatives Attribution-Noncommercial-ShareAlike Attribution-Noncommercial-NoDerivatives
  17. 17. Each licence has AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J deed button legal code metadata
  18. 18. Licensing Tools <ul><li>Licence generator – simple questions choose right licence </li></ul><ul><li>Also available: </li></ul><ul><ul><li>ccPublisher – downloadable desktop wizard </li></ul></ul><ul><ul><li>Microsoft plug-in –allows you to CC license straight from Office programs </li></ul></ul><ul><ul><li>Individual site generators eg Flickr </li></ul></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  19. 19. Licence Use <ul><li>Mid-2006 about 140 million </li></ul><ul><li>Now – over 60 million on Flickr alone </li></ul><ul><li>Most have Noncommercial limitation </li></ul><ul><li>Moving towards more liberal licences </li></ul>AUSTRALIA part of the Creative Commons international initiative Use of licence elements – June 2006 CRICOS No. 00213J
  20. 20. Finding CC material AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  21. 21. Things to think about <ul><li>Who do you want to use the material, and when? CC is global & perpetual </li></ul><ul><li>Are you choosing the right licence? commercial use? </li></ul><ul><li>Do you have the rights to license? </li></ul><ul><li>3 rd party permissions </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  22. 22. CC case studies AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J International (Brazil/United States) by dailyinvention CC BY http://www.flickr.com/photos/dailyinvention/18258145/in/set-431681/ Flickr ‘ found objects’ collaboration ccMixter collaboration communities Nine Inch Nails As part of a broader business model
  23. 23. And more AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J By Ford Motor company http://www.flickr.com/photos/fordmotorcompany/2267225172/ By Leland McInnes http://openclipart.org/media/files/leland _mcinnes/1898 For more detailed case studies, including interviews and statistics see http://wiki.creativecommons.org/casestudies http://craphound.com/down/download.php http://secondlife.com/ http://aswarmofangels.com/ http://www.outfoxed.org/
  24. 24. Thanks <ul><li>http://www.creativecommons.org </li></ul><ul><li>http://wiki.creativecommons.org/casestudies </li></ul><ul><li>http:// www.creativecommons.org.au </li></ul><ul><li>[email_address] </li></ul>AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/ .

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