CC business models case studies

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A short set of slides on the upcoming ccAustralia Case Studies Vol. II - Creative Industries Business Models. Presented at the Creative Commons Asia and Pacific conference in Seoul, 4-5 June 2010.

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  • Australian government adoption of CC Open access principles for galleries, libraries, archives and museums Business models case studies (oh, and our v3.0 licences)
  • Constantly asked to ‘prove’ that CC’s a good idea We don’t have the resources to do statistical/economic proof, so anecdotal case studies Case studies wiki very successful – now XXX cases studies Printed volume gives ‘legitimacy’ – and makes great promotional/educative tool Has had impact eg digital economy report Built it into student and volunteer programs – great way of getting people across CC Still asked for more copies Interviews are important
  • Constantly asked to ‘prove’ that CC’s a good idea We don’t have the resources to do statistical/economic proof, so anecdotal case studies Case studies wiki very successful – now XXX cases studies Printed volume gives ‘legitimacy’ – and makes great promotional/educative tool Has had impact eg digital economy report Built it into student and volunteer programs – great way of getting people across CC Still asked for more copies Interviews are important
  • Having won the government battle, making money is one of the areas of most interest/debate People are interested in open business models, but seem unclear as to what they are Our Arts Council released a report around this – particularly good in that broadened scope beyond money to audiences, distribution and tools We saw a gap in the market and decided to respond – good way of adding legitimacy and engaging with Arts Council
  • Some are using it to get their message out
  • Some are using it to experiment with creativity
  • Some are making money by giving away their product for free
  • Some are making a lot of money
  • CC business models case studies

    1. 1. Remix, Reuse, Recycle Creative Industries Business Model Case Studies Jessica Coates Project Manager, Creative Commons Australia June 2010 Cultural Capital by Tamar Leaver, http://www.flickr.com/photos/tamaleaver/2046561465/ available under a Creative Commons Attribution 2.0 licence, http://creativecommons.org/licenses/by/2.0/deed.en CRICOS No. 00213J
    2. 2. ccAustralia’s current work Australian government adoption of CC Open access principles for galleries, libraries, archives and museums Business models case studies (oh, and our v3.0 licences)
    3. 3. Why case studies? CCau doesn’t have the resources for statistical evidence So focus on qualitative, not quantitative advocacy tools – teach by example “ What artists need to see before they can feel confident about the licenses are examples of other[s] taking the licenses; incorporating them into their practices.” - OpenBusiness.cc, http://www.openbusiness.cc/wp-content/uploads/2006/11/ACEReport.pdf
    4. 4. How case studies? Wiki produced collaboratively with head office - initially 100, now 250 We do as many as we can – also encourage students and volunteers (great way of getting across CC) Use broad range of examples, prominent and obscure Use standard template focusing on models, motivations and outcomes - interviews and quotes! http://wiki.creativecommons.org/Case_Studies/SomeRightsReserved
    5. 5. Vol. 1 – Building an Australasian Commons Printed volume adds “legitimacy” (pretty is important) 60 cases studies from Australia and region Categorised by sectors: music, film, text, visual arts, government, education, social justice Good impact – can see in government reports etc http://creativecommons.org.au/casestudiesvol1
    6. 6. Vol II - Why CI business models? <ul><li>One of the areas of most interest/debate </li></ul><ul><li>Responds to Australia Council for the Arts digital content report –defines ‘business models’ to include: </li></ul><ul><ul><li>new audiences </li></ul></ul><ul><ul><li>new domains </li></ul></ul><ul><ul><li>new incomes </li></ul></ul><ul><ul><li>new support </li></ul></ul>http://www.australiacouncil.gov.au/about_us/strategies_2/arts_content_for_the_digital_era
    7. 7. New Audiences helping creators connect with and maintain audiences “ It delivers news in a totally new way – unprocessed and raw “from the horse's mouth” . . . it believes in the power of compelling ideas to propel themselves into political consciousness if they are able to get exposure and be debated” - Scoop Mission Statement, http://www.scoop.co.nz/about/mission.html Pacific Scoop http://pacific.scoop.co.nz/ , CC BY-NC-ND
    8. 8. Generic 2.0 Yoko Ono by cliff1066™, http://flickr.com/photos/nostri-imago/2873284890 “ Brava to Ms. Ono for introducing her work into the realm of &quot;open culture,&quot; this is a brave and significant step. It makes me very happy to see this kind of dialogue and risk-taking happen with artists whose legacies and cultural influence are as broad as hers. ” – Xeni Jardin, Boing Boing, http://boingboing.net/2009/10/14/yoko-ono-embraces-cr.html New Domains facilitating creation, collaboration and experimentation Yoko Ono Remix Comp
    9. 9. New Incomes making money Nina Paley Sita Sings the Blues Total donations from people who appreciate her giving out free content: $23,000 Profits from her online store which sells merchandise and DVDs: $19,000 Theatrical distribution revenues: $3,000 (out of total box office tally of $22,350) Additional DVD distribution: $3,000 Broadcast television distribution: $3,000 Revenue from Central Cinema in Seattle which showed the film: $4,000 Grand total: $55,000 - How to Make $55,000 by Giving Away Your Work, Wall Street Journal, http://blogs.wsj.com/digits/2009/11/23/how-to-make-55000-by-giving-away-your-work/ Screenshot from Sita Sings the Blues, Nina Paley, http://www.sitasingstheblues.com/ , CC BY-SA
    10. 10. New Support making creative practice easier “ What a wonderful little chunk of software. It should be a standard installation at every paint store. ” - Mr Jalopy, http://www.dinosaursandrobots.com/2008/10/multicolr-stunningly-elegant-flickr.html Idee Multicolr Search Lab http://labs.ideeinc.com/multicolr/
    11. 11. Thanks creativecommons.org wiki.creativecommons.org/casestudies creativecommons.org.au info@creativecommons.org.au CRICOS No. 00213J This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/. Images in the slideshow are licensed as marked. Carpeted commons by Glutnix, http://www.flickr.com/photos/glutnix/2079709803/in/pool-ccswagcontest07 available under a Creative Commons Attribution 2.0 licence, http://creativecommons.org/licenses/by/2.0/deed.en

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