2002 2010 media trends

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2002 2010 media trends

  1. 1. TV-watched yesterday Target Audience:25-35yr all personal month 2500+ 89.0 90.0 91.0 92.0 93.0 94.0 95.0 96.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 %
  2. 2. Radio-listened yesterday Target Audience:25-35yr all personal month 2500+ 0.0 5.0 10.0 15.0 20.0 25.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 %
  3. 3. Cinema- once in a month or more 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ %
  4. 4. Internet- accessed yesterday 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 2005 2006 2007 2008 2009 2010 % Target Audience:25-35yr all personal month 2500+
  5. 5. OOH- seen in past week 90.0 91.0 92.0 93.0 94.0 95.0 96.0 97.0 98.0 99.0 2003 2004 2005 2006 2007 2008 2001 2010 Target Audience:25-35yr all personal month 2500+ %
  6. 6. Newspaper- read yesterday 58.0 60.0 62.0 64.0 66.0 68.0 70.0 72.0 74.0 76.0 78.0 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ %
  7. 7. Magazine- read in past month 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ %
  8. 8. WOM- I find I’m easily swayed by other people’s views 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ %
  9. 9. WOM- I care a lot about what other people think of me 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ %
  10. 10. 62.0 63.0 64.0 65.0 66.0 67.0 68.0 69.0 70.0 2003 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ % WOM- It’s important to me to feel respected by my peers
  11. 11. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ % WOM- My friends or neighbors often come to me for advice
  12. 12. 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 2004 2005 2006 2007 2008 2009 2010 Target Audience:25-35yr all personal month 2500+ % Mobile Phone- WAP (Mobile) - Method Accessed Internet-Used

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