Facebook Page Strategy for Real Estate

897 views

Published on

Delivered as a Live Webinar by Jessica Thornton. This training sessions outlines steps to setting up a Facebook Page and populating with content that makes the agent top of mind in their community with the general public and other local businesses. I teach agents to command authority, increase credibility, and to be viewed as a trusted resource in their community all while leveraging the incredibly powerful platform of Facebook Pages.

Contact me directly if you'd like to view the recorded version or view a live version of this training (which also includes screen shots and how-to instruction)

jessica.lee.thornton at gmail dot com

@mymessyjesse

Published in: Real Estate, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
897
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Page Strategy for Real Estate

  1. 1. Facebook Pages For Real Estate Professionals Jessica Thornton November 14, 2011
  2. 2. At a Glance:• Facebook Pages: Get Technical• Valuable Content• The Basics of Insights
  3. 3. Great to meet you :)• Jessica Thornton • TARHEEL, Food/cooking obsessed, Social Good Pioneer• facebook.com/jessica.lee.thornton• @MyMessyJesse• @youreachmedia
  4. 4. Step 1• http://www.facebook.com/pages • Local Business (Place Page) • (This can be changed...) • Title• Picture, Website, About
  5. 5. Navigating as a Page• Liking AS A page to connect with your community• Featured Likes on your Page• Communicating as Self vs Page
  6. 6. Valuable Content• Goal: More Real Estate DEALS! • The best content is tangible. • Network, Learn, Share• Expand Sphere: Talk with MORE people• Listings: 10% of your wall content???
  7. 7. Educate and become Trusted• Teach People - show your expertise • First Steps to Buying a Home • Understanding Finances • Square Footage comparisons... • Costs of home repairs • Recommendations- tagging other Biz
  8. 8. Real Estate Reporting• Community Events: • Calender, Outside Links, Parking Info• Restaurant Reviews• Small business highlights• School Information• Weather, Seasons
  9. 9. Good Business• Tag other businesses • Social Media Karma :) • MAJOR Exposure• Featured Likes Strategy...• Recommendations
  10. 10. Your Voice• Stay Positive• Simple- Language and Length• What is your CTA?• Know your Audience
  11. 11. Respect your Fans• Meet their expectations : • Consistency • Communication• Be Honest, Be Transparent• Help Them- do things for them • Offer to be their friend
  12. 12. Useful Apps for Real Estate• YouTube• Twitter• EMAIL: Mailchimp,• Roost?• Posterous?
  13. 13. Insights...• Who are your Fans?• What do Fans LIKE to get from you?
  14. 14. Great to meet you :)• Jessica Thornton • TARHEEL, Food/cooking obsessed, Social Good Pioneer• facebook.com/jessica.lee.thornton• @MyMessyJesse• @youreachmedia

×