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Introduction to social media


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Last update: September 22, 2011

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Introduction to social media

  1. 1. Social Media What and Why (Tomorrow: How)
  2. 2. Why are we learning this? Social media can be a great reporting tool… Catch a story before it breaks Get on-the-ground insights and tips Find unique angles and new stories Expand your sources Understand what your current (and potential) audience wants to know
  3. 3. Some examples from VOA Cecily Hilleary’s Twitter Steve Herman’s Twitter
  4. 4. Live coverage of the earthquake in Japan Audio interview with a Japanese woman in Tokyo, contacted through Facebook First-hand accounts, found on social news site “Reddit” Informative video from NOAA, found on Twitter
  5. 5. Interview with a blogger found on Pakistani social media site “Reform Fraternity” Interview with another blogger This article also contained 2 more anecdotes contributed by people found on social media South Asian Women Caught Between Tradition and Modernity
  6. 6. Daughter of Prominent Bahraini Activist Challenges Obama Interview for radio and web with the daughter of an arrested Bahraini activist, found and contacted on Twitter
  7. 7. Peace Corps Volunteers Share 50 Years of Memories We found photographs on Flickr from Peace Corps volunteers stationed in every region and from every decade of Peace Corps operations, and interviewed the photographers about their experiences
  8. 8. What is social media? Twitter Facebook <ul><li>“ Micro-blogging” </li></ul><ul><li>Short updates </li></ul><ul><li>Information-sharing </li></ul><ul><li>Networking </li></ul><ul><li>Niche communities </li></ul><ul><li>Social networking </li></ul><ul><li>>500 million active users </li></ul><ul><li>Trusted networks of friends </li></ul>But social media is also….
  9. 9. What is social media? Essentially just any digital platform on which people interact with each other – yeah, it’s pretty broad Source:
  10. 10. What changes in our jobs? EVERYTHING! <ul><li>It’s never been easier to connect with and get feedback from the audience </li></ul><ul><li>Anyone with a phone becomes a potential source of information </li></ul><ul><li>Information we report, particularly on the web, can spread well beyond its original audience through sharing and searching </li></ul>NOTHING! <ul><li>Our job is still to report the news accurately, using all the sources of information at our disposal – this is just another source of information </li></ul><ul><li>Sources always have to be verified and confirmed – the same applies to social media sources </li></ul><ul><li>Information has always spread through word-of-mouth – there are now just more words with access to more mouths </li></ul>
  11. 11. Answering some common complaints <ul><li>Twitter: </li></ul><ul><li>There’s too much information – I can’t read all of it! </li></ul><ul><li>You shouldn’t try to consume all of it – the key is to find tools to help you filter, browse and scan </li></ul><ul><li>People are talking about mundane things like what they had for lunch – I don’t care! </li></ul><ul><li>Yes, some people do, but many don’t and we will focus on finding those people </li></ul><ul><li>Citizen journalists: </li></ul><ul><li>They’re biased – I don’t want to know what they think! </li></ul><ul><li>Some are, some aren’t – either way they can be a resource for understanding the opinions out there and finding sources to talk about them </li></ul><ul><li>They don’t know what they’re talking about – they’re not journalists! </li></ul><ul><li>It’s still our job to contextualize and mold raw information into journalism – in many ways, what we do is more important than ever </li></ul>Using the right tricks and tools helps you cut down on the noise and use the tools for what you really need them for
  12. 12. The lesson plan is… Today: Introduction to social media Tuesday: Basics of Twitter – learning the language and conventions Wednesday: Some practical applications of Twitter Thursday: Making Twitter your newswire