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Sentrana has worked with Kraft, Rich's Foods, and F'Real to determine their best and worst customers in the absence of actionable customer level transaction data from the distributors. By leveraging available ship-to data, we can not only predict performance (unit case volume) across customer type, but also calculate actual performance at the segment level. This enables you to uncover under-performing segments, which you can then target through various sales & marketing campaigns.
Learn more about our work in food manufacturing here: http://www2.sentrana.com/food-manufacturing-predictive-analytics