Last week we conducted an intervention based on
the idea of Gifs & Memes as Political Statements.
Today we will discuss the ﬁndings that we
gathered using surveys.
We will acknowledge whether or not the ﬁndings
matched our expectation.
Our research expectations
“…visual social media content can highlight,
[and] affect, political reviews, reactions, key
information, and scenes of
importance.” (Highﬁeld and Leaver, 2016)
“… more young Americans inform themselves
and shape their opinions based on memes and
social media.” (Brown Political Review, 2016)
To obtain the data needed we handed out surveys
to everyone involved.
We then analysed the data using survey monkey.
Based on our research we found out that while
Gifs & Memes may be effective for entertainment
purposes they are not effective as political
The results show that manifestos where more
effective as political statements as opposed to
Brown Political Review. (2016). The Role of Memes in Politics - Brown Political Review.
[online] Available at: http://www.brownpoliticalreview.org/2016/03/role-memes-politics/
[Accessed 28 Oct. 2016].
Highfield, T. and Leaver, T. (2016). Instagrammatics and digital methods: studying visual
social media, from selfies and GIFs to memes and emoji. Communication Research and
Practice, 2(1), pp.47-62.
Patkar, (2015). [online] Available at: http://hitp://www.makeuseof.com/tag/gifs-language-
internet-history-culture-art-future/ [Accessed 28 Oct. 2016].