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Intervention Findings


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The results from our Intervention. Gifs/Memes vs Manifestos regarding the US Presidential Election.

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Intervention Findings

  1. 1. Intervention Findings Jess Morrison & Catherine Shiels
  2. 2. Introduction Last week we conducted an intervention based on the idea of Gifs & Memes as Political Statements. Today we will discuss the findings that we gathered using surveys. We will acknowledge whether or not the findings matched our expectation.
  3. 3. Our research expectations “…visual social media content can highlight, [and] affect, political reviews, reactions, key information, and scenes of importance.” (Highfield and Leaver, 2016) “… more young Americans inform themselves and shape their opinions based on memes and social media.” (Brown Political Review, 2016)
  4. 4. Methodology To obtain the data needed we handed out surveys to everyone involved. We then analysed the data using survey monkey.
  5. 5. Facts & Figures - Question 1 Group A Group B
  6. 6. Facts & Figures - Question 2 Group A Group B
  7. 7. Facts & Figures - Question 3 Group A Group B
  8. 8. Facts & Figures - Question 4 Group A Group B
  9. 9. Facts & Figures - Question 5 Group A Group B
  10. 10. Facts & Figures - Who would you Vote for
  11. 11. Final Result Based on our research we found out that while Gifs & Memes may be effective for entertainment purposes they are not effective as political statements.
  12. 12. Conclusion The results show that manifestos where more effective as political statements as opposed to Gifs&Memes
  13. 13. Bibliography Brown Political Review. (2016). The Role of Memes in Politics - Brown Political Review. [online] Available at: [Accessed 28 Oct. 2016]. Highfield, T. and Leaver, T. (2016). Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji. Communication Research and Practice, 2(1), pp.47-62. Patkar, (2015). [online] Available at: http://hitp:// internet-history-culture-art-future/ [Accessed 28 Oct. 2016].