AIIM Golden Gate Best Event 2011

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AIIM Golden Gate Best Event 2011

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AIIM Golden Gate Best Event 2011

  1. 1. Best Event<br />2011 Nomination for:<br />AIIM Golden Gate Chapter<br />
  2. 2. The Event<br />Expert Panel on In-House E-Discovery<br />Topic chosen was of general importance to practitioners<br />73% of respondents indicated having plans to bring all or part of E-Discovery in-house in ESG “Trends in Electronic Discovery” survey<br />Well-balanced panel of six industry experts including co-founder of EDRM as moderator, 3 inside counsel and 2 outside counsel<br />Location: Law Offices of Duane Morris LLP, San Francisco Financial District<br />Date: November 30, 2010<br />Continuing Education Credits: 1 hour of California MCLE for The State Bar of California<br />
  3. 3. The Panelists<br />George Socha (Moderator)<br />President, SochaConsulting<br />Co-Founder EDRM<br />Browning Marean<br />Senior Counsel, DLA Piper<br />Eric Sinrod<br />Partner, Duane Morris<br />Mark Sweeney<br />Litigation Counsel, Pacific Gas & Electric<br />Reg Thompson<br />Senior Corporate Counsel, Netflix<br />Adam Sand<br />General Counsel, ZL Technologies<br />Socha Consulting LLC<br />informing digital discovery decisions<br />
  4. 4. Pre-Event Marketing<br />Community Outreach<br />AIIM Golden Gate membership<br />ARMA Golden Gate membership<br />ARMA Silicon Valley membership<br />LinkedIn event and groups<br />News Outlets<br />Google News coverage<br />Online PR Media press release distribution<br />PR Log press release distribution<br />Local Events Calendars<br />San Francisco Chronicle SFGate website events calendar<br />San Jose Mercury News events calendar<br />
  5. 5. Marketing Collateral<br />AIIM PDF Flyer<br />Including speaker bios on page 2<br />MS Publisher template available for reuse<br />Press Release<br />Google News<br />PR Log<br />DocStoc via Online PR Media<br />
  6. 6. Event Day<br />Attendees<br />50 attendees<br />Double initial high estimate<br />Smooth operation<br />Volunteer Staffing<br />Photographer<br />Videographer<br />Catering coordinator<br />Welcome committee (2)<br />Custom Printing<br />AIIM GG event placard<br />Name tags<br />Both with AIIM GG logo<br />
  7. 7. Post-Event Marketing<br />The Recorder<br />3 page article highlighting key takeaways from the event<br />Featured on the homepage of The Recorder website on January 11, 2011<br />Re-published for non-subscribers by ZL Technologies at: <br />http://www.zlti.com/content/press/news/articles/The%20Recorder_%20E-Discovery%20Moves%20In%20House.pdf<br />
  8. 8. A Team Effort<br />Socha Consulting LLC<br />informing digital discovery decisions<br />
  9. 9. Thank You<br />for your consideration<br />AIIM Golden Gate Chapter<br />

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