Does Twitter Vine Have a Place inYour Advocacy Program?With Jamey Ballo, Account Director#SocialCongress: Perceptions andU...
Jessica HoodVice President
50 MillionActive Users40 MillionPhotos a Day
5 – 25minutes80minutes1week
Collect and organizethe things you love
It’sa fast, beautiful and fun way toshare your photos with friendsand family.
versus• Web (mobile app)• Allows for abusiness profile• Pins link to sitesand action pages• # your cause• Follow, Pin, Rep...
#TBT
Malaria
What stories do you tell?• Why your issue is important• Real people = real issues• Make them care• Hill Day, Meetings and ...
• Show the equipment you build that is usingto grow food to feed America• Repin pictures of people using yourequipment• Sh...
• Pin images from articles about yourresearch• Reading lists• Your employees• What would happen if you issue didn’tpass• I...
Remember• You’re telling your story to gain support• Like other social media your having aconversation and engaging• WWAD ...
Questions?Jessica Hoodjessica.hood@720strategies.comP: 202.715.3906 M: 443.822.8844
Does Twitter Vine Have a Place inYour Advocacy Program?With Jamey Ballo, Account Director#SocialCongress: Perceptions andU...
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
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Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]

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As advocacy experts, we know that telling a story helps to make our case and influence people to join our cause. Telling your story through pictures is a very persuasive way to gain vital support for your issue or campaign. With 50 million active users on Pinterest and 40 million photos posted each day on Instagram, we will look at how groups are reaching key influencers to help them see the picture clearly.

SevenTwenty's Jessica Hood will share case studies of organizations and campaigns putting Pinterest and Instagram to use and leave you with additional ideas on how this dynamic story telling platform can work for your campaign.

Published in: Technology
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Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]

  1. 1. Does Twitter Vine Have a Place inYour Advocacy Program?With Jamey Ballo, Account Director#SocialCongress: Perceptions andUse of Social Media on Capitol Hillpresented by the Congressional ManagementFoundation with Brad Fitch, President & CEORegister at www.720strategies.com
  2. 2. Jessica HoodVice President
  3. 3. 50 MillionActive Users40 MillionPhotos a Day
  4. 4. 5 – 25minutes80minutes1week
  5. 5. Collect and organizethe things you love
  6. 6. It’sa fast, beautiful and fun way toshare your photos with friendsand family.
  7. 7. versus• Web (mobile app)• Allows for abusiness profile• Pins link to sitesand action pages• # your cause• Follow, Pin, Repin& Comment• Photos &Infographs• App• One type ofaccount• Short captions• # your cause• Follow, Like &Comment• Photos & Filters
  8. 8. #TBT
  9. 9. Malaria
  10. 10. What stories do you tell?• Why your issue is important• Real people = real issues• Make them care• Hill Day, Meetings and Hearings• Victory and defeat• Your advocates in actionWhat stories do your advocates tell?
  11. 11. • Show the equipment you build that is usingto grow food to feed America• Repin pictures of people using yourequipment• Show tours of your plant• Infographs on your impact in the localcommunity• Safety or defense – show images of thepeople you protect• Show people leaving the hospital well
  12. 12. • Pin images from articles about yourresearch• Reading lists• Your employees• What would happen if you issue didn’tpass• Images from media articles with links• Events with your members• Show their photos at your conference• Member of the month highlight forAssociations
  13. 13. Remember• You’re telling your story to gain support• Like other social media your having aconversation and engaging• WWAD – What would the audience do• Follow, Like, Repin• Consider having a guest boardListen to your advocates
  14. 14. Questions?Jessica Hoodjessica.hood@720strategies.comP: 202.715.3906 M: 443.822.8844
  15. 15. Does Twitter Vine Have a Place inYour Advocacy Program?With Jamey Ballo, Account Director#SocialCongress: Perceptions andUse of Social Media on Capitol Hillpresented by the Congressional ManagementFoundation with Brad Fitch, President & CEORegister at www.720strategies.com

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