Video Format• Include a combination of elements that will result in an approachable and engaging video that is also educational and informative – One-on-one conversations between the expert and consumer in a comfortable, real life setting – Shots of experts and consumers in their daily lives to show they are people “just like you and me” • Include their children, shopping in the grocery store, cooking food, going to work, etc. • Include shots of farms and fields – Shots of subjects speaking directly to the camera to reflect on their one-on-one conversations • Summarize what they learned and the questions that were answered • Provide commentary on the overall experience – Include infographics showing facts and figures to support the key messages
ExampleOpen graphic B-roll montageNarration: Explaining GMO’s, acknowledging concerns Episode title graphicand introducing the conversation
Example Cont.Consumer introduces herself: Mentions being a mom, tells Expert introduces herself: Briefly explains what sheus her concerns or questions about GMOs does, and tell us about her family “…I’m also a mom so….”Conversation between the two: Expert: “That’s a very common and valid concern. It’s beenMom: “I don’t know much but I hear about allergies and studied and …”GMO’s…”
Example Cont.Graphics backing up expert’s comments Graphics should be quick, and easily understandable. Find creative ways to illustrate key, surprising facts.Conversation continues covering additional topics Use b-roll to cover edits and add visual interest
Example Cont.B-roll could be used to illustrate farming… ...show the expert at work……show expert’s and/or consumers family. Wrap up: Consumer sharing what she learned or was surprised by, what she knew, what she plans to dig into deeper, etc.