TrueSpirit

333 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
333
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TrueSpirit

  1. 1. TRUESPIRIT.COM A new internet retailer for schools and parents who want a modern, updated school uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
  2. 2. USERS WHO ARE THEY? • Parents, with input from kids • School administrators
  3. 3. USERS’ NEEDS POSING THE PROBLEM • Parents • Easy access to specific products • Assurance of purchasing the correct products • Want to accomplish task efficiently and effectively • Want their children to be happy
  4. 4. USERS’ NEEDS POSING THE PROBLEM • School administrators • Clear and universal articulation of dress code • The ability to amend and edit dress code • Reduce professional friction
  5. 5. THE COMPETITION OBSTACLES & RESOURCES uniforms4kids.com
  6. 6. THE COMPETITION OBSTACLES & RESOURCES Marks & Spencer
  7. 7. THE COMPETITION OBSTACLES & RESOURCES True Grits
  8. 8. SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICS A plan is formulated. site map v.1
  9. 9. TACKING ON SELF-EXPRESSION A plan is complicated. detail of site map v.1
  10. 10. FIRST TRY Problems emerge. ‘Personalize It’ menu page — wireframes v.1
  11. 11. JOHN User flow-chart for persona John Prototype
  12. 12. SARAH Shifting priorities, shifting problems. Dress Code Package - wireframes v.3
  13. 13. SARAH Before usability testing. User flow-chart for persona Sarah v.1 After usability testing. User flow-chart for persona Sarah v.2
  14. 14. RESOLUTION prototype http://invis.io/2SLFMUCF

×