Introduction to SlideShare 
Jessica Chan, Business Development | Content 
©2013 LinkedIn Corporation. All Rights Reserved.
Discover content through people and 
people through content.
SlideShare 
The largest Professional Presentation 
Community on the Web.
15+ Million Presentations on SlideShare 
Supported Content: 
• Presentations 
• Infographics 
• Documents 
• Videos
Who Uses SlideShare 
40 million registered users 
60 million visitors/month
70%!
The SlideShare Secret Sauce 
+ 
Visual Content 
SEO
Why Use SlideShare?
#1. Gain Exposure 
Search + long-tail traffic
#2. Resonate w/ Audience 
Power of visual content 
• Rich media shares on LinkedIn get 2.5X more 
comments and 2.7X more l...
#3. Go Viral 
Embed & share
#4. Generate Leads 
Lead gen form & embedded links
SlideShare + LinkedIn
EEmmppllooyyeeee BBrraannddiinngg 
People connect with people
CCuurraattee && SShhaarree 
Thought leadership: Find research and insights from industry experts
PPaaiidd PPrroommoottiioonn 
SlideShare ads and sponsored updates on LinkedIn
Thank you. 
jechan@linkedin.com
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Introduction to SlideShare

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An introduction to SlideShare: Why you should use it and how best to use it.

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  • One of the Top 150 Sites on the Web
    60 Million Visitors a Month
    3 Billion Slide Views a month, or over 1k slides viewed per second
  • Introduction to SlideShare

    1. 1. Introduction to SlideShare Jessica Chan, Business Development | Content ©2013 LinkedIn Corporation. All Rights Reserved.
    2. 2. Discover content through people and people through content.
    3. 3. SlideShare The largest Professional Presentation Community on the Web.
    4. 4. 15+ Million Presentations on SlideShare Supported Content: • Presentations • Infographics • Documents • Videos
    5. 5. Who Uses SlideShare 40 million registered users 60 million visitors/month
    6. 6. 70%!
    7. 7. The SlideShare Secret Sauce + Visual Content SEO
    8. 8. Why Use SlideShare?
    9. 9. #1. Gain Exposure Search + long-tail traffic
    10. 10. #2. Resonate w/ Audience Power of visual content • Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes • Visuals are processed 60,000X faster in brain than text
    11. 11. #3. Go Viral Embed & share
    12. 12. #4. Generate Leads Lead gen form & embedded links
    13. 13. SlideShare + LinkedIn
    14. 14. EEmmppllooyyeeee BBrraannddiinngg People connect with people
    15. 15. CCuurraattee && SShhaarree Thought leadership: Find research and insights from industry experts
    16. 16. PPaaiidd PPrroommoottiioonn SlideShare ads and sponsored updates on LinkedIn
    17. 17. Thank you. jechan@linkedin.com

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