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Curated lists of recommendations – for products, programmes, or even services – make users’ decisions easier by limiting the options available to them. But is offering fewer choices necessarily the same thing as creating good user experiences? When an increasing proportion of what users see at all is determined by algorithms, how can we as UX professionals make sure that these experiences continue to be as valuable for users as they are for online retailers?
In this session, we will consider how insights from psychology, behavioural economics and workshop participants' own experiences can help us evaluate, design - and even make better choices ourselves.