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Au branding class_jbogart_share2

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These are the slides from a class I have give at NBCUniversal and CNBC internal educational events on branding.

Published in: Design
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Au branding class_jbogart_share2

  1. 1. More than just a Pretty logo BRANDING   BY JESSICA BOGART
  2. 2. WORKINGPERSON’SDAY An Average
  3. 3. WORKINGPERSON’SDAY An Average
  4. 4. WHAT MAKES YOU CHOOSE BETWEEN:
  5. 5. WHAT MAKES YOU CHOOSE BETWEEN:
  6. 6. WHAT MAKES YOU CHOOSE BETWEEN:
  7. 7. What is a BRAND?  
  8. 8. ABRANDIS…  
  9. 9. Hi, I’m JENNIFER  
  10. 10. Hi, I’m JENN  
  11. 11. Hi, I’m JJ   CONSISTENCY DEFINES BRANDS AND BUILDS RELATIONSHIPS WITH AUDIENCES
  12. 12. Case study
  13. 13. DOES THIS FEEL “ON-BRAND”?
  14. 14. ClearVoice ClearPointofView ClearStory  
  15. 15. It’s the sum of all the experiences you have with a company. ABRANDISNOTAPRODUCT ORAPROMISEORAFEELING.  “ “ Amir Kassaei, CCO of DDB Worldwide
  16. 16. 4RULES TOBRANDING: Know your audience1 Know your competition2 Be disruptive3 Be Consistent4
  17. 17. The CHALLENGE  
  18. 18. The DISRPTIVEIDEA  
  19. 19. http://www.youtube.com/watch?v=owGykVbfgUE
  20. 20. http://www.youtube.com/watch?v=P4xwE_2pf20#t=52
  21. 21. 186 personalized videos responding to fan comments
  22. 22. http://www.youtube.com/watch?v=_-fLV28SkZ8&list=SP484F058C3EAF7FA6
  23. 23. 4RULES TOBRANDING: Know your audience1 Know your competition2 Be disruptive3 Be Consistent4
  24. 24. What makes us choose ?  
  25. 25. Our Experiences
  26. 26. http://www.youtube.com/watch?v=DtyfiPIHsIg

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