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  1. 6. Reader Profile Technology Average amount of time spent on the internet daily: 2.5 hours Member of Facebook: 86% Member of Myspace: 21% Use internet on mobile: 77% Own an iPod: 79% Own an iPhone 29% Own a Blackberry: 33% Shop Online: 85% Interests Average amount spent on cinema per year: £290 Average amount spent on music per week: £3.26 Average amount spent on DVD’s per month: £9.89 Amount spent on clothes a month: £36.63 Amount spent on cosmetics a month: £21.40 PULSE readers care about their appearance PULSE readers like to be the first to find new music Male: 74% Female 36% Average age: 19 Single: 44% Students: 69% Average income: 12,451 Stats: