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Personas are an integral part of the User Experience (UX) design process. They provide insights on who our users are, their habits, and the goals relative to the product being built.
Although they put a face and a story to multiple users, traditional personas have yet to take the leap from being behaviourally-driven artifacts to one that is sensitive to a product/service's business context/futures as well.
If successful products are the result of a product and market “fit”, can we build personas that deliver both behavioural and business insight? Can strategic foresight methods help? If so, how?
Presented at PodCamp Toronto 2016 (February 20, 2016).