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Technical Personal Branding<br />Jesse Anderson<br />
What is personal branding?<br />Personal branding is the process whereby people and their careers are marked as brands.<br...
What is technical personal branding?<br />Personal branding with an emphasis on IT, development and technical management<b...
Is it worth it?<br />Recruiters are looking at various resume sources<br />Job Websites (Dice, Monster)<br />Personal Site...
Getting Started<br />Domain<br />Hosting or Blogging Site<br />Dreamhost, Blogger<br />Software Running Site<br />Wordpres...
Choosing a Domain<br />First choice probably taken<br />Use a different TLD (Top Level Domain)<br />.com<br />.net<br />.o...
Hosting<br />Different types of hosting<br />DIY (Host it yourself)<br />Shared Hosting (Dreamhost, GoDaddy, etc)<br />Blo...
Software<br />Hand code<br />Blog/CRM<br />Joomla<br />Wordpress<br />Benefits<br />Hand coding shows skills<br />Blog/CRM...
What to brand?<br />Establish yourself as an expert<br />Blog shows your expertise<br />Sell your skills<br />Sell yoursel...
Starting your brand<br />Check others’ branding sites<br />Choose a theme that looks good<br />In depth walkthrough http:/...
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Technical personal branding

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A presentation aimed at personal branding for IT professionals, developers, and technical managers.

Published in: Technology
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Technical personal branding

  1. 1. Technical Personal Branding<br />Jesse Anderson<br />
  2. 2. What is personal branding?<br />Personal branding is the process whereby people and their careers are marked as brands.<br />Setting yourself apart from others<br />
  3. 3. What is technical personal branding?<br />Personal branding with an emphasis on IT, development and technical management<br />
  4. 4. Is it worth it?<br />Recruiters are looking at various resume sources<br />Job Websites (Dice, Monster)<br />Personal Sites (via Google searches)<br />Have an always accessible source for your resume<br />
  5. 5. Getting Started<br />Domain<br />Hosting or Blogging Site<br />Dreamhost, Blogger<br />Software Running Site<br />Wordpress, Joomla, Hand coded<br />
  6. 6. Choosing a Domain<br />First choice probably taken<br />Use a different TLD (Top Level Domain)<br />.com<br />.net<br />.org<br />Keep personal branding separate from a personal site<br />Keep it professional<br />Valid characters are letters, numbers, hyphen (-) <br />
  7. 7. Hosting<br />Different types of hosting<br />DIY (Host it yourself)<br />Shared Hosting (Dreamhost, GoDaddy, etc)<br />Blog Hosting<br />Shared and DIY show a technical proficiency<br />
  8. 8. Software<br />Hand code<br />Blog/CRM<br />Joomla<br />Wordpress<br />Benefits<br />Hand coding shows skills<br />Blog/CRM much easier<br />Themeable<br />UI for updates<br />Lots of plugins<br />
  9. 9. What to brand?<br />Establish yourself as an expert<br />Blog shows your expertise<br />Sell your skills<br />Sell yourself<br />Show your ability to communicate<br />
  10. 10. Starting your brand<br />Check others’ branding sites<br />Choose a theme that looks good<br />In depth walkthrough http://softwaredevelopersgroup.com/2011/03/the-technical-side-of-personal-branding/<br />My choices<br />Domain<br />(www.jesse-anderson.com and resume.jesse-anderson.com)<br />Hosting (Dreamhost)<br />Software (Wordpress)<br />

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