Impact Report for Union Sportsmen's Alliance.

2. TABLE OF CONTENTS
01 INTRODUCTION FROM THE CHAIRMAN
03 WORK BOOTS ON THE GROUND CONSERVATION PROGRAM
07 CONSERVATION DINNERS
09 USA SHOOTING TOUR
11 BROTHERHOOD OUTDOORS TV SHOW
13 UNION SUPPORT AND LEADERSHIP
15 CORPORATE SPONSORSHIP
17 CONSERVATION PARTNERSHIPS
18 2015 SUCCESS
19 LOOKING AHEAD
Millions of active and retired AFL-CIO union members hunt, fish, shoot and recreate outdoors. Collectively, they
make up the largest constituency of sportsmen and women in North America. For them, the outdoors is a way of
life; it’s who they are. When they’re not on the job, they’re usually spending their time with family, friends or union
brothers and sisters on the water, in the woods or in the field enjoying America’s great outdoors.
As a union-operated, union-dedicated conservation organization, the Union Sportsmen’s Alliance (USA)
is committed to creating a unique community that provides this multitude of union outdoors enthusiasts
opportunities to educate future generations about nature, conserve healthy wildlife habitats and volunteer their
time and skills for projects that improve access to quality places to hunt, fish, shoot, camp and explore.
Through its unique, community-based Work Boots on the Ground conservation projects, fundraising dinners,
shooting tour, award-winning Brotherhood Outdoors TV show, an interactive website and inclusive social network,
the USA has become North America’s fastest-growing non-profit, union-dedicated conservation organization,
promoting solidarity across all union ranks.
The mission of the Union Sportsmen’s
Alliance is to unite the union community to
preserve North America’s outdoor heritage
through hands-on, community-based
conservation projects.
MISSION STATEMENT
The USA is non-partisan and does not take positions on or
endorse political agendas, parties or candidates. This statement
does not reflect, in any way, on how the USA’s participating
unions communicate with their members on political, legislative
or policy issues.
POLICY STATEMENT
TOLL FREE: (877) 872-2211
www.unionsportsmen.org
ABOUT THE UNION SPORTSMEN’S ALLIANCE

3. FROM THE CHAIRMAN OF THE BOARD
As the board chairman and very first member of the
Union Sportsmen’s Alliance (USA), it is with great pride
that I present its 2015 impact report: Wild Solidarity.
While the word “wild” refers to the wilderness, woods,
waters, beasts and birds, it also describes our commitment
to our mission to unite the union community to preserve
North America’s outdoor heritage through hands-on,
community-based conservation projects. The USA is such
an amazing tool for Labor because it found a way to wrap
union skills, outdoor passion and a common purpose
into one package, ensuring everyone involved wins. That’s
where the word “solidarity” comes into play. The USA
builds on the strong bonds between union brothers and
sisters by expanding them across unions, among all ranks
and into the community. This creates a unified front with
a shared vision and goals, draped in togetherness and
destined to succeed.
When you align yourself with the USA as a member,
sponsor or as a partner organization on a joint
conservation project, you are setting yourself up to
make a positive impact in any endeavor. It’s a fact. As
you shuffle through the pages in this report, you will
see again and again how the USA succeeds, grows
and strives for excellence in conservation, in building
bridges from unions to their communities and being a
viable, loyal partner for some of the most iconic brands
in America.
That’s what the USA is – a natural alliance; an
enthusiastic bonding of fierce, passionate teamwork and
unbreakable unification. It’s Wild Solidarity.
Yours in the great outdoors,
Richard L. Trumka
President, AFL-CIO
USA Chairman &
Member #0000001
“Far and away the best prize that life
has to offer is the chance to work hard
at work worth doing.”
THEODORE ROOSEVELT
02

4. MENTOR OUR YOUTH IN THE OUTDOORSIMPROVE ACCESS TO THE OUTDOORS RESTORE NORTH AMERICA’S PARKSENHANCE WILDLIFE HABITATS
AT A GLANCE
2015
26PROJECTS
488VOLUNTEERS
5,295MAN-HOURS
$175,825
VALUED AT
1
6
10
14 13
26
#OFCOMPLETEDPROJECTSBYYEAR
Our flagship initiative, Work Boots on the Ground, is a community-
based conservation program that harnesses the power and expert
skills of union members to complete volunteer community service
projects that improve access to the outdoors, enhance wildlife
habitats, restore America’s parks and teach our youth to be
responsible stewards of our wild spaces and pass on our outdoor
heritage for generations to come. Not only do we do all of the work
on a volunteer basis, but we also raise funds for each project by
hosting local conservation dinners and events as well as soliciting
donations from corporations and private foundations, and we invite
civic leaders to participate. From start to finish, these projects provide
a way for our members to give back to their communities while
showing unions in a positive, lasting light. The USA then showcases
these projects and union volunteers to the public.
“We want to give back to the
community. We want to present
ourselves in a positive light and
show the general public that
unions are good folks, and we’re
going to do a lot of things that will
benefit the whole community.”
MIKE CRAMER
Financial Secretary-Treasurer of UA Local 68
CONSERVATION
04

5. Great Dismal Swamp Boardwalk
Harrison Bay State Park Boat Shed
UAW Local 1853 Youth Hunter Safety Course Lake Ahquabi State Park Fishing House
Montgomery Bell State Park Cabin Restoration
Get Youth Outdoors Day 06

6. Peoria Conservation Dinner
Arkansas AFL-CIO Conservation Dinner
West Virginia AFL-CIO Conservation Dinner
UA International Ann Arbor, MI
Conservation Dinner
CONSERVATION DINNERSIn our Conservation Dinner program, we organize and execute dinners with the
help of union locals, sponsors and other partners in a given area. While the main
purpose of these dinners is to directly raise funds for Work Boots on the Ground
projects in the local community, they also rally excitement and volunteers as well
as introduce the USA to new people while providing food, fun and fellowship for
all who attend. With raffles and auctions for prizes from our amazing sponsors,
our dinners are always a great time.
IN 2015:
MOST PARTICIPANTS (SINGLE EVENT)
DEVOURED RECORDS
REVENUE YEAR-OVER-YEAR GROWTH
UA Ann Arbor Dinner grew
revenue by 65% from 2014
INAUGURAL UMWA DINNER
RAISED OVER $46K
MOST FUNDS RAISED (SINGLE EVENT)
Des Moines Conservation Dinner Des Moines & Ohio AFL-CIO
Conservation Dinners each had
412 participants
MILESTONES
USA HOSTED ITS 50TH
CONSERVATION DINNER
KANSAS CITY DINNER INCREASED
GROSS REVENUE BY $13K
Texas Gulf Coast Conservation Dinner
Alaska Conservation Dinner
07

7. USA SHOOTING TOURThe shooting tour is a valuable ingredient to our recipe for
conservation in more than one way. First, the sporting clays and
trap shoot competitions generate awareness and enthusiasm for
our organization across the nation. Each year, thousands of union
members participate, learn about our mission and interact with
our corporate sponsors. Secondly, these events are a phenomenal
fundraising tool for our organization. These funds help cover
operating costs and are funneled to our conservation efforts.
MOST PARTICIPANTS (SINGLE EVENT)
220 shooters at the
Kansas City Shoot
2015 HIGHLIGHTS
RECORDS ARE MEANT
TO BE BROKEN
MOST VOLUNTEER HOURS
More than 40 volunteers spent
over 340 hours assisting at our
shooting events
MOST FUNDS RAISED (SINGLE EVENT)
More than $150,000 at the
Kansas City Shoot
MOST FUNDS RAISED (TOTAL)
$1,229,455
* in all, the USA broke records at
14 of 21 shooting events in 2015.Linda Lawrence, IBEW Local 26
AFL-CIO Capital Area Shoot
Phillip Jungman, UA Local 68
Houston Area Shoot
UIG Vice President Brad Spiess, left, and
President Chris DeCaigny pose with a
Polaris Ranger UIG donated to the USA.
AFL-CIO Capital Area Shoot
09

8. ADDITIONAL SPONSORS:PRESENTED BY:
Brotherhood Outdoors is our unique TV series that showcases the talents and
passions of everyday Americans as they set out on extraordinary hunting and fishing
adventures across North America.
Dynamic host duo Daniel Lee Martin and Julie McQueen are joined by hardworking
union members, who are whisked away on once-in-a-lifetime hunting or fishing
trips or showcase their own guiding skills by taking the co-hosts to pursue their
favorite fish or game.
Viewers follow featured union guests up rugged mountains for elk, atop ocean waves
for tarpon, across open fields for whitetail and everywhere in between. Throughout
the roller-coaster ride of close encounters, near-misses, trophy catches and perfect
shots, they get an intimate glimpse into the lives of these American workers – their
dedication on the job, their desire to make a difference in their communities and
their passion for the outdoors.
Through their inspiring stories, the public gains a better understanding of what it
truly means to be union in America. The show currently airs on Sportsman Channel.
BROTHERHOOD OUTDOORS
Nick McWhorter, IBB Local 105
Tennessee Hog Hunt
“After months of anticipation, the big day was finally here.
After listening to Steve relive the thrill he had on his hunt
for a big buck in Montana and in his words, the whole
family was gathered at his house for the big show. You were
able to show the essence of who Steve really is, with the love
he has for his family, his work ethic and the dedication he
has for his union and the passion he has for the outdoors
that he shares with his family. What a great show!”
JIM AND MARGO LEFAVER,
Steve’s parents
Steve LeFaver, IUPAT DC 30
Montana Deer Hunt
▶
8 BRAND NEW EPISODES
7 OF 8 CONSERVATION MINUTES HIGHLIGHT WBG PROJECTS
We highlighted WBG projects in 5 states and 7 communities
including the IL hog trap build, GA Hard Labor Creek kayak shed
build, CA Bolsa Chica wetlands restoration, GA Providence Canyon
State Park trail maintenance, FL Everglades youth shooting facility
construction, IL Torstenson Youth Education Center painting
project and MN Get Youth Outdoors Day.
New episodes featured guests from seven unions (SMART, UA,
IBEW, BAC, IUPAT, Boilermakers, IAMAW). Between new episodes
and reruns, we showcased members of 12 union trades (above +
LIUNA, Roofers, OPCMIA, IUEC, IAFF).
SHOW FEATURED FIRST CANADIAN GUEST
CONNECTS UNION GUESTS ACROSS TRADES
Jim Pruner of IAMAW District 14, LL 99
Big Chino Outfitters – used for Justin Forni’s (UA Local 412) AZ
mule deer hunt – is staffed entirely by union fire fighters (IAFF). Jim
Pruner oversees a SMART Local 49 shop, so he brought some sheet
metal artwork with the IAFF logo for the IAFF guides on the hunt. ▶ Flanked by Julie and Daniel Lee, guides
Michael Vicente and Mark Beneitone
stand on either side of Justin Forni.
Arizona Mule Deer Hunt
Steve Murray, IBEW Local 104, with son, Stephen
Labrador Fly Fishing 12
Rich Posch, UA Local 449
Georgia Turkey Hunt11

9. B U I L D I N G T R A D E S U N I O N S
Value on Display. Every Day.
S H E E T M E T A L | A I R | R A I L | T R A N S P O R T A T I O N
SUPPORTING UNIONS
United Auto Workers International Brotherhood
of Boilermakers, Iron Ship
Builders, Blacksmiths,
Forgers & Helpers
International Brotherhood
of Electrical Workers
International Union of
Elevator Constructors
International
Association of Heat and
Frost Insulators and
Allied Workers
International
Association of
Machinists and
Aerospace Workers
International Union
of Painters & Allied
Trades
United Union of
Roofers, Waterproofers,
& Allied Workers
United Association of Plumbers,
Fitters, Welders & Service Techs
Utility Workers Union
of America
Laborers’ International Union of North America Association of Sheet Metal, Air, Rail and Transportation Workers
International Union of Bricklayers &
Allied Craftworkers
▶
CHARTER UNIONS
• COMMUNICATION WORKERS
• IRON WORKERS
• OPERATIVE PLASTERERS
& CEMENT MASONS
• RAILROAD SIGNALMEN
• FIRE FIGHTERS
• MINE WORKERS
• STEEL WORKERS
• BAKERY, CONFECTIONERY, TOBACCO WORKERS
& GRAIN MILLERS
We are proud to have the steadfast support of many of America’s leading AFL-CIO trade unions that
share a common vision to combine union skills with outdoor passion for a common purpose.
UNION SUPPORT & LEADERSHIP
AFL-CIO PRESIDENT
USA CHAIRMAN
ROOFERS INTERNATIONAL PRESIDENT
USA TREASURER
RICHARD L. TRUMKA
KINSEY M. ROBINSON
JAMES BOLAND
BAC INTERNATIONAL PRESIDENT
BRENT BOOKER
BCTD SECRETARY-TREASURER,
REPRESENTING PRESIDENT SEAN MCGARVEY
R. THOMAS BUFFENBARGER
IAMAW INTERNATIONAL PRESIDENT
USA CONSERVATION COMMITTEE CHAIRMAN
FRANK J. CHRISTENSEN
IUEC GENERAL PRESIDENT
WILLIAM T. CREEDEN
BOILERMAKERS INTERNATIONAL SECRETARY-TREASURER,
REPRESENTING PRESIDENT NEWTON JONES
WHIT FOSBURGH
TRCP PRESIDENT AND CEO
JAMES P. “BUD” MCCOURT
INSULATORS GENERAL PRESIDENT
WILLIAM P. HITE
UA GENERAL PRESIDENT
USA MEMBERSHIP COMMITTEE CHAIRMAN
D. MICHAEL LANGFORD
UTILITY WORKERS NATIONAL PRESIDENT
TERRY O’SULLIVAN
LIUNA GENERAL PRESIDENT
KENNETH E. RIGMAIDEN
IUPAT GENERAL PRESIDENT
JOSEPH SELLERS, JR.
SMART GENERAL PRESIDENT
LONNIE R. STEPHENSON
IBEW INTERNATIONAL PRESIDENT
DENNIS WILLIAMS
UAW PRESIDENT
BOARD OF DIRECTORS
14

10. 2
CORPORATE SPONSORSHIP
TONY AMBROZA
SVP of Marketing
“The USA is a worthwhile partner because
its values align with Carhartt's passion for
hard work and love of the outdoors. The USA’s
members are a core component of our customer
base, so this partnership is another way to show
our support for them.”
“Renewing the partnership was the
easiest marketing decision we had
to make for 2015. The return on our
investment is tremendous.”
DENNIS PHILLIPS
Marketing Manager
We are sponsored by a plethora of generous partners, many of which are category leaders,
both in the outdoors industry and the union world. This support is key in enabling us to
achieve success in our mission of conservation. Below is a sampling of some of our loyal
partners.
“It is a pleasure to partner with such
a great organization like the USA,
which understands the importance
of conservation and strives toward
educating future generations.”
CJ BUCK
President, CEO & Chairman
15

11. INCREASED UNION
LEADERSHIP PARTICIPATION
CONSERVATION GALA
RAISED MORE THAN
$315,000 (GROSS),
NETTING $207,000
191 GUESTS ATTENDED
United Auto Workers
Utility Workers Union of America
Laborers’ International Union of North America
9 OF 12 TITLED EVENTS PRODUCED RECORD
CORPORATE SPONSORSHIP REVENUE
TITLED EVENTS
11 OF 12 TITLED EVENTS SAW CORPORATE
SPONSORSHIP GROWTH OVER 2014
18
ADDED THREE CHARTER UNIONS
SUCCESS IN
2015
SIGNED LONG-TERM CORPORATE SPONSORSHIP RENEWALS WITH
ADDED SQWINCHER AS A TOP-TIER CORPORATE SPONSOR
CONTINUED FUNDING FOR
BROTHERHOOD OUTDOORS
THROUGH 2018
AMERICAN WATER
C H A R I T A B L E
F O U N D A T I O N
Last April, the American Water Charitable Foundation awarded us
a $25,000 grant to fund three conservation projects in American
Water service areas through Work Boots on the Ground, plus an
additional $10,000 donation from West Virginia American Water.
Each project benefits its local community by creating or improving
access to water-based recreation activities while enhancing
environmental sustainability.
COMPLETED PROJECTS
ILLINOIS RIVER CANOE AND KAYAK TRAIL
HARRISON BAY STATE PARK BOAT SHED
Chattanooga, Tennessee
Peoria, Illinois
COONSKIN PARK HANDICAPPED FISHING DOCK
Charleston, West Virginia
In 2014, we signed a Memorandum of Understanding with
AFL-CIO President Richard L. Trumka and Secretary of
the Interior Sally Jewell stating our collective commitment
to rebuild, renew and restore our country’s national parks,
national wildlife refuges and other public lands alongside
youth and the Veterans Conservation Corps. To accomplish
this, the U.S. Department of the Interior presents shovel-ready
projects for Work Boots on the Ground volunteers to complete.
COMPLETED PROJECTS
WILD HORSE & BURRO BARN
PALMER BAYOU BOARDWALK
Liberty, Texas
Mequon, Wisconsin
GREAT DISMAL SWAMP BOARDWALK
Suffolk, Virginia
PARTNERS IN CONSERVATION

12. UNION SPORTSMEN’S ALLIANCE
235 NOAH DR. STE. 200
FRANKLIN, TN 37064
LOOKING AHEADWhile 2015 was our most successful year to date, it’s just the beginning. We plan
to grow and improve in everything we do, including conservation, membership,
corporate sponsorships, union support and our presence on television, in the
media and on the web. We aim to expand our shooting events and conservation
dinners in terms of overall impact, funds raised, participation and number of
events. Looking back on 2015 shows a clear trail we blazed that leads to increased
success for the USA, our members, sponsors, union partners and anyone else who
joins us as the most unique, fastest growing and only union-dedicated non-profit
conservation group in North America.
19
BROTHERHOOD OUTDOORS
• Identify ways to make Brotherhood Outdoors more
accessible to union viewers who don’t have access to
Sportsman Channel
• Secure enough funding for a “best of” or highlights
episode where several guests get together to talk
about the most memorable parts of their trips
• Feature union guests who have been highly
engaged in USA’s conservation mission to
demonstrate the positive impact union members can
have in preserving America’s outdoor heritage
• Earn 2016 Sportsman Choice Award
USA SHOOTING TOUR
• Surpass $700,000 in net fundraising
• Host at least 21 shooting events in 2016
• Integrate new member recruitment into shooting
events so we provide our participants with the tools
they need to sign up other members of their locals
• Develop 4-6 new or renewed shooting events to be
added to the 2017 schedule
CONSERVATION DINNERS
• Surpass $535,000 in net fundraising
• Host at least 23 dinners in 2016
• Integrate new member recruitment into dinner
program so we provide our guests with the tools they
need to sign up other members of their locals
• Develop 7 new or renewed dinners to be
added to the 2017 schedule
WORK BOOTS ON THE GROUND
• Complete the organization’s 100th conservation
project
• Cultivate new relationships with corporate sponsors
for new grants and opportunities in conservation
• Complete a project in each market that hosts a
conservation dinner
• Complete at least 6 youth mentorship projects
▶
2016 GOALS
CORPORATE SPONSORSHIPS
• Surpass $1.2 million in revenue
• Obtain $140,000 in value-in-kind assets
• Expand sponsorship pool by reaching beyond
endemic union/outdoors entities, including
employers and contractors
Wild: Solidarity:
a. passionately eager or enthusiastic
b. going beyond normal or
conventional bounds
c. indicative of strong passion, desire,
or emotion
d. characteristic of, appropriate to, or
expressive of wilderness, wildlife, or
a simple or uncivilized society
Synonyms: natural, fierce,
unbroken, enthusiastic
a. a feeling of unity between people who
have the same interests, goals, etc. of
or relating to wild organisms
b. unity (as of a group or class) that
produces or is based on community
of interests, objectives, and standards
Synonyms: teamwork, unification,
alliance, fellowship
THIS REPORT WAS PROUDLY PRODUCED IN-HOUSE BY THE USA STAFF AND PRINTED BY UNION PRINTERS IN NASHVILLE, TENNESSEE.
TOLL FREE: (877) 872-2211
www.unionsportsmen.org