How you can improve your conversion rate and sales with Amazon SEO by optimising the: Title Search Terms Key Features Description, and Images ...on your product page.

1. Jess Howes
@jlhdigital
FREELANCER/DAYTODAYEBAY
Increase Conversion Rate
& Sales with Amazon
Listing Optimisation
http://www.slideshare.net/JessHowes1

2. 46,000 280,000
2017
2019

3. How you can improve your conversion rate and sales by
optimising the:
Title
Search Terms
Description
Key Features
Images

5. Sonar-Tools
Amazon Search Bar
Google Keyword
Planner
SEMRush

8. Brand Name > Product Name > Key Feature > Variant Info > Keywords

9. Things to note...
● 50 to 100 characters,
● Capitalise the first letter of every word,
● Avoid putting prices, promotions & suggestive commentary,
● You don’t need to include colour/size if not directly relevant to the
product.

12. A few tips...
● Avoid repeating keywords,
● No need to use commas/punctuation,
● Don’t include competitor/brand names,
● Include spelling variations,
● Include abbreviations.

15. What makes your product stand
out from the crowd?

24. ● Always start with keyword research
● Remember every word in the title is searchable on its own
● Don’t forget about the backend search terms, give yourself the competitive edge
● Don’t bore potential shoppers with description length key features
● If you can, utilise Enhanced Brand Content instead of the traditional product description
● And finally, don’t waste your SEO optimisation efforts with an unclear, confusing main product
image.
To recap...

25. @jlhdigital
jess@daytodayebay.co.uk
http://www.slideshare.net/JessHowes1
Thank you!
Any questions?