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Increase conversion rate & sales with amazon listing optimisation jess howes

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How you can improve your conversion rate and sales with Amazon SEO by optimising the:

Title
Search Terms
Key Features
Description, and
Images

...on your product page.

Published in: Business
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Increase conversion rate & sales with amazon listing optimisation jess howes

  1. 1. Jess Howes @jlhdigital FREELANCER/DAYTODAYEBAY Increase Conversion Rate & Sales with Amazon Listing Optimisation http://www.slideshare.net/JessHowes1
  2. 2. 46,000 280,000 2017 2019
  3. 3. How you can improve your conversion rate and sales by optimising the: Title Search Terms Description Key Features Images
  4. 4. Sonar-Tools Amazon Search Bar Google Keyword Planner SEMRush
  5. 5. Brand Name > Product Name > Key Feature > Variant Info > Keywords
  6. 6. Things to note... ● 50 to 100 characters, ● Capitalise the first letter of every word, ● Avoid putting prices, promotions & suggestive commentary, ● You don’t need to include colour/size if not directly relevant to the product.
  7. 7. A few tips... ● Avoid repeating keywords, ● No need to use commas/punctuation, ● Don’t include competitor/brand names, ● Include spelling variations, ● Include abbreviations.
  8. 8. What makes your product stand out from the crowd?
  9. 9. ● Always start with keyword research ● Remember every word in the title is searchable on its own ● Don’t forget about the backend search terms, give yourself the competitive edge ● Don’t bore potential shoppers with description length key features ● If you can, utilise Enhanced Brand Content instead of the traditional product description ● And finally, don’t waste your SEO optimisation efforts with an unclear, confusing main product image. To recap...
  10. 10. @jlhdigital jess@daytodayebay.co.uk http://www.slideshare.net/JessHowes1 Thank you! Any questions?

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