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Personal Branding for PSG Professionals   “Your brand is held in the hearts and minds             of those around you.”   ...
Are Résumés Obsolete?• Résumés are becoming less important in getting  appointments for interviews.• Résumés will remain i...
The Power of a Personal BrandWhen dozens of qualified professionals compete forevery opportunity, a Personal Brand is what...
What a Personal Brand Is NOT• A Personal Brand is NOT a collection of generic  statements, such as:   –   Results oriented...
What a Personal Brand IS• A Personal Brand is the unique combination of  professional qualifications and personal qualitie...
What Is Kristi Daeda’s Personal Brand• What does she do   – I help individuals and companies make the most of talent.   – ...
Adding a Unique Selling Proposition• Your Personal Brand should include an implicit Selling  Proposition “Hire me, and you...
Another Example• I try to exemplify the difference between a  “trusted advisor” and a trustworthy advisor.• I integrate an...
What Is THIS Person’s Personal Brand• What does he do   – Solve complex, sensitive business problems   – Help senior execu...
Tools of the Trade• Business card: should reflect your branding statement• Resume: Multiple formats – chronological, funct...
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Personal branding workshop

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Personal branding workshop

  1. 1. Personal Branding for PSG Professionals “Your brand is held in the hearts and minds of those around you.” - William Arruda
  2. 2. Are Résumés Obsolete?• Résumés are becoming less important in getting appointments for interviews.• Résumés will remain important to help validate what your other means of communication say first. – Letters of introduction – Professional networking – Blogging and blog commenting – Social network presences – Personal branding
  3. 3. The Power of a Personal BrandWhen dozens of qualified professionals compete forevery opportunity, a Personal Brand is what makes afew stand out from the many.A Personal Brand clarifies and communicates thestrengths, values, and passions that make youuniquely valuable to potential employers and clients.A Personal Brand does more than help you stand outfrom your competitors. It helps you identify andtarget the opportunities that fit your strengths,values, and passions.
  4. 4. What a Personal Brand Is NOT• A Personal Brand is NOT a collection of generic statements, such as: – Results oriented or driven – Excellent communication skills – Team player – Ability to work with varying levels of staff – Strong work ethic – Proven track record of success – Met or exceeded expectations – Strong computer skills
  5. 5. What a Personal Brand IS• A Personal Brand is the unique combination of professional qualifications and personal qualities that always come to mind when someone thinks of you. – I help individuals and companies make the most of talent. I work as a part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic — allowing for creativity and change with a strong focus on foundation and implementation. • Source: Kristi Daeda’s Professional Powerhouse Blog
  6. 6. What Is Kristi Daeda’s Personal Brand• What does she do – I help individuals and companies make the most of talent. – I work as a part of the team.• What are her personal qualities and values – I am a straight shooter who isn’t afraid to have the tough conversations. – I also believe that people are more capable and valuable than they often give/get credit for.• What is unique about what she does and who she is – My method marries the sublime with the systematic — allowing for creativity and change with a strong focus on foundation and implementation.
  7. 7. Adding a Unique Selling Proposition• Your Personal Brand should include an implicit Selling Proposition “Hire me, and you will get this specific benefit."• Your Selling Proposition should be unique, one that competitors cannot or will not offer.• Your Selling Proposition should be tailored to each opportunity.
  8. 8. Another Example• I try to exemplify the difference between a “trusted advisor” and a trustworthy advisor.• I integrate analysis, intuition, and cultural awareness to solve complex, sensitive business problems, and help senior executives make better technology investment and management decisions.• I provide expert, unbiased advice, with no self- interest attached, on cost control, quality assurance, risk management, culture change, and business strategy alignment.
  9. 9. What Is THIS Person’s Personal Brand• What does he do – Solve complex, sensitive business problems – Help senior executives make better technology investment and management decisions. – Provide expert, unbiased advice on cost control, quality assurance, risk management, culture change, and business strategy alignment.• What are his personal qualities and values – Try to exemplify the difference between a “trusted advisor” and a trustworthy advisor.• What is unique about what he does and who he is – Integrate analysis, intuition, and cultural awareness – No self-interest attached
  10. 10. Tools of the Trade• Business card: should reflect your branding statement• Resume: Multiple formats – chronological, functional, even video• Cover Letter/references document: more useful than a résumé.• Portfolio: if applicable, a great way to showcase your work• Blog/website: Update regularly to display your expertise AND keep your SEO rank higher• Social Network profiles: LinkedIn, Facebook, Twitter, others – but keep them in sync• Wardrobe: Adopt a consistent style that best represents you both online and in-person• Email address: Google GMAIL may be the best bet for its integration with social media. Use firstname.lastname@gmail.com.
  11. 11. Breakout

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