Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Tone, Voice, and Style Guidelines in the Enterprise

986 views

Published on

Quick presentation I gave to about 20 members of SocialMedia.org in the context of how to set these things up in large enterprises.

Published in: Education, Business
  • Be the first to comment

Social Media Tone, Voice, and Style Guidelines in the Enterprise

  1. 1. AutodeskCareSocial Media Tone and StyleJerome Pineausocial media strategist | Autodesk Customer Service and Support
  2. 2. social media tone and style the pen and the tweet and the post and the chat and the video… you are what you say…© 2012 Autodesk 2 Customer Service & Support | Service by Design
  3. 3. social media tone and style are all mightier than the sword you are what you say…© 2012 Autodesk 3 Customer Service & Support | Service by Design
  4. 4. factor in marketing and branding bring them in early understand their goals align with brand identity “There must be total alignment between the message of your brand, between the product of your brand, between the communication of the brand and your distribution. If any of these are not in synch you will fail.” marketing | branding | tone | voice© 2012 Autodesk 4 Customer Service & Support | Service by Design
  5. 5. define the brand identity efficient high-tech knowledgeable approachable empowered connected caring meet AutodeskCare!© 2012 Autodesk 5 Customer Service & Support | Service by Design
  6. 6. how to get started align with marketing and brand explain to get buy-in identify target channels consider cultural differences adapt to your context if injecting train and coach in groups pick the right people (start small) things to consider…© 2012 Autodesk 6 Customer Service & Support | Service by Design
  7. 7. communicate the guidelines rely on “core” communicators coach by example, not audit clear, transparent, simple docs foster cross and peer-training listen and monitor constantly quickly celebrate/reward successes governance | guidelines | coaching | listening© 2012 Autodesk 7 Customer Service & Support | Service by Design
  8. 8. Hey, thanks for hanging out! © 2012 Autodesk 8 Customer Service & Support | Service by Design
  9. 9. Autodesk© 2012 Autodesk 9 Customer Service & Support | Service by Design

×