Customer MDM Is Key To Strategic Business Success

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From Oracle OpenWorld 2011. Customer MDM is Key to Strategic Business Success

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Customer MDM Is Key To Strategic Business Success

  1. 1. MASTER DATA MANAGEMENT Customer MDM is Key to Strategic Business SuccessManouj Tahiliani Matt BullockSr. Director, Oracle MDM Product Management 1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. UCM Delivery Manager
  2. 2. 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  3. 3. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  4. 4. Agenda •  Customer Hub - Overview & Product Update •  Oracle MDM@Toyota Financial Services •  Q&A4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  5. 5. Oracle’s MDM as a portfolio and MDM for Customer Data & Product Data grew fastest in 2010 Attracting and Retaining Customers is currently a top CIO PriorityName Source: Gartner, Inc. “Forecast: Master Data Management, Worldwide,Title, Company Name 2010-2015” by Colleen Graham, Chad Eschinger, John Radcliffe, Andrew White, 09 Sep 2011.5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  6. 6. New 360 Degree View of the Customer Orders Campaigns Invoices Quotes Internal ExternalLocationsService Requests Products6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  7. 7. MDM Manages Ongoing Information Change Consolidate, Cleanse, Standardize, Cross-Reference, Govern, and Share ETL trusted crowd-sourced social Store Mobile Social Online Call Center Middleware Region Ecommerce Region Dept App International ETL7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  8. 8. Enterprise Grade MDM from Oracle Purpose Built MDM Applications Approach Customer CRM EPM/BI Product Supplier Financial Site ERP CRM Other Sources Legacy… Gold ity e Gate n Ident t RTD AIA Mgm8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  9. 9. Key Components of Oracle Customer Hub The Source of Clean Data for your Enterprise Deep & easily configurable yet upgradeable Industry World class specific schema Pre-built library data governance of extensible fine Web grain & composite Events & Services Publish & web service Policies Library Subscribe Data Governance Transports & History Manager Trusted Customer Data Connectors & Audit Registry Roles & Relationships Party Authorization Brands Vertical Variants List Import Related Data Entities Multi-language Workbench Manage Decay Identification & Cross-Reference Address Validation Robust DQ High Source Data & uniqueperformance History Rules based Enhanced Match Enrich Survivorship & Merge Unmerge Knowledge Based“heavy duty” MDM offering import 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  10. 10. 1500+ Oracle MDM Customers Across Diverse IndustriesCommunications, High Manufacturing & Financial Services Life SciencesMedia & Utilities Technology Distribution Public Sector and Healthcare Retail & CPG Health Administration Corp 10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Travel,  Transporta.on     &Hospitality  
  11. 11. Oracle Customer MDM Innovations 90M customers, 1B+ 7M Orgs, 40M Contacts. Segmentation data. Golden Customer 360 degree view. Gate for near real time Internal & Partner efficiencies Replication. Improve Privacy & Compliance master member online (PII &opt-in/out) Single Instance for 5 LAD FST Award – Compliance countries. 22M subscribers Project of the Year. deployed on Exa*System. Meeting UK Regulatory Foundation for OSS/BSS requirements around Transformation KYC and reporting11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  12. 12. Customer Hub (UCM) –Innovation OCH 8.2.X • MDM AIA PIP 3.1 on 11g OCH 8.1 • Exadata/Exalogic Benchmark •  Composite & Granular SOAP • Sun T-Series Benchmark MDM library for Public Sector Social Services •  Data Quality Parsing, OCH 8.2 • MDM with deeper loyalty in T&T Standardization & Profiling • Data Governance Mgr, DRM and Retail •  OCH to EBS and Siebel Integration, Analytics, • Usability Enhancements & UI CRM Integration Stewardship Enhancements skinning •  MDM Aware Apps and • Data Quality Machine & • Fusion MDM Platform Alignment Composite UI Workbench Enhancements, Data •  MDM-Identity Management Decay, High Performance & OCH 8.2+ Innovation Pack Solution Scalability OCH 7.8 •  AMAS Certification •  Data Monitoring & Correction • Expanded Services Library, •  Enterprise grade hub •  IIR 9.01 connector release with Data Watch & Repair BRM, SAP, Telco Order to Bill •  Industry specific •  DQ Sync •  AIA 2.4 MDM PIP’s Integrations, SOA Governance & Verticalization •  PS VPAT 508 Compliance Productivity •  LS Aggregate Spend Solution • Higher Ed Constituent HubOCH 7.5 • Social Adapter (Buzzient) to • AIA 2.5 MDM PIP’s •  Party model OCH 8.0 map channel to customer • Loyalty Profile Mastering for •  Data management •  World class data quality • PeopleSoft Campus Solution Retail & TTH services foundation •  Compliance Integration (Partner Led) •  Further Verticalization • CRMOD-OCH Integration • Golden Gate Integration • Health Insurance Exchange Hub • Datanomic Integration • Standardization Enhancements Oracle Customer Hub (UCM) Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
  13. 13. Customer Hub (UCM) 8.2+ Best in Class MDM Solution Enhanced Data Quality & Massively Scalable Hubs Usability MDM Aware & Social MDM Verticalization-  Highly Tuned Services -  Enterprise Data Quality -  Social Adapter -  Life Sciences Aggregate Spend Solution-  Exadata/Exalogic -  Oracle Data Quality v9 -  CRMOD, PSFT Campus Benchmark -  New Configuration Wizard Integration -  MDM for Public Sector -  Enhanced Cross-Scripting-  Sun T-Series Benchmark for Asian Languages -  MDM Aware PSFT -  MDM with deeper loyalty -  AMAS Certified Libraries Campus 9.0 in TTH & Retail-  Configurable Data -  Mid-Stream Profiling Quality Sync -  Fusion MDM Platform -  Unified Customer & -  Real Time Standardization Billing Solution Web Services Alignment-  Near Real Time High Volume Replication using -  Enhanced UI -  Health Insurance Golden Gate Exchange Hub   -  X-Channel Commerce 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. RED signifies already delivered
  14. 14. Massively Scalable Customer MDM >4X Throughput, <8X Response Times on Exa* 14.4 million * Real-Time Transactions Per hour* •  Composite mix with 90% read and 10% writes •  Half Rack Exadata and Half Rack Exalogic •  250M Customer Volume Database 14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  15. 15. Massively Scalable Customer MDM Incredible Performance for Batch Process on SPARC T4 Server 700K * Insert Transactions Per Hour * Includes Survivorship and Data Quality15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  16. 16. Introducing Enterprise Data Quality Oracle Watchlist Screening Benefits Data Case Preparation Matching Management –  High quality data boosts ROI of any application or technology (‘bad’ data limits ROI) Enterprise Data Quality –  Complete solution with best of breed capabilities for both Party and Product entities Dashboards Governance Match/Merge –  Essential component in any Data Integration or Party Data Product Data Master Data Management (MDM) strategy Extensions Extensions Standardization –  Avoid doing business with sanctioned or risky individuals and entities Profile and Audit16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  17. 17. Oracle Customer Data Quality Complete Choice Open Framework & connectorsAll Offerings Supported with OCH •  Universal DQ Connector •  End to end connector available for selected vendors OEM DQ Offering •  Identity Resolution for Matching •  Address Doctor for Address Validation •  Informatica Data Quality for Profiling and Standardization Acquired Enterprise DQ Offering •  All core DQ capabilities in one Solution – Profiling, Cleansing, Matching •  Built on Modern, open architecture (Java, SOA, etc.) Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
  18. 18. Oracle Data Quality Product Update- Release of ODQ 9.01 for Matching and Address Validation •  New Configuration Wizard for SDF •  Enhanced Cross-Scripting for Asian Languages •  Multi-threaded Matching for better performance •  New AMAS Certified Libraries for Address Validation-  Release of ODQ 9.1 for Profiling &, Standardization •  Mid-Stream Profiling •  Real Time Standardization Web Services •  Single Development Environment to develop Data Quality Rules 18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  19. 19. Data Steward & Support Services Embedded BI, Governance, Analytical MDM & Rules Engine Analytical Business Intelligence Enhanced Data Governance UI Best of Breed Rules Engine Analytical MDM Capabilities Copyright © 2011, Oracle and/or its affiliates. All rights reserved.19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
  20. 20. Data Steward & Support Services Task Based UI, List Import, Proactive Data Quality Enhanced Stewardship Capabilities Data Decay Dashboard Data Lineage/Audit Trail (Including Read) List Import – Empower Business Users Copyright © 2011, Oracle and/or its affiliates. All rights reserved.20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
  21. 21. Vertical/Industry Strategy – Industry Specific Innovations New Customer MDM Program Areas •  Public Sector: Announcing !! - Health Insurance Exchange •  Public Sector: Citizen Services •  Life Sciences: Aggregate Spend Compliance Solution •  Cross Industry: Multi-Channel Retailing & Clienteling Solution (ATG Integration) •  Cross Industry: Unified Customer & Billing Management21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  22. 22. UI Enhancements – Roadmap Item Cross Browser Support with Rich User Interface Personalized & Modern User Experience •  More Productive - Less clicks, quick navigation •  More Intuitive – less clutter •  Predictive – auto-fill and real-time validation Browser/Device Independence •  Employee Partner and Customer applications use same Standards •  Easy low TCO deployment to any Browser22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  23. 23. Customer Hub(EBS) R12.X – Roadmap Item Fusion MDM Platform AlignmentWHAT’S COMING Application Database  Latest middleware: Fusion Middleware 11g   WebLogic Server to replace OC4J WebLogic Server Global JDBC/SQL Net Single WebLogic JSP  Latest database: Oracle 11gR2 11.2 Data Model Web Listener BC4J RAC &   Online patching via Edition-Based UIX 11g ASM Redefinition Edition- BI Publisher Based   Improved performance via database result Redefinition Forms caching 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  24. 24. Announcing •  Fusion Master Data Management 11g R1 - Now GA •  First Enterprise Grade MDM Cloud Offering Siebel Siebel EBS EBS Trusted Customer Data SAP SAP Fusion Custom Apps Other BI24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  25. 25. Oracle Enterprise Master Data Management Purpose-Built MDM Applications Approach Operational Analytical Systems Systems Siebel DW Customer Product EBS Location Employee Financial Supplier Asset SAPSample FusionMDM Adopters 25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  26. 26. Fusion Customer MDM Key Innovations •  Native SOA based, Cloud Ready, Multi-Domain MDM Hub •  Purpose Built Hub with Enhanced Data Model Extensibility •  Pervasive, Proactive Data Quality with Embedded Enterprise Search •  Comprehensive Embedded Data Intelligence/Governance •  End to End Business Process, Policies Support with BPM •  Configurable, Intuitive, Contextual based Data Steward Dashboard •  Flexible Deployment Choices26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  27. 27. Customer MDM Aware Services 11.1 – Roadmap Item 11g Fusion MW Upgrade SAP   JDE   Legacy   BRM   ilex   EBS   Retek   Siebel   ODS   AIA     Campus   Third     Customer     SoluCon   Party   Party  EBO     CRM  OD   Customer Hub 1 Match  Process:  returns  the  list  of  candidates  to  a  list  of  selecCon  criteria   2 Fetch  Process:  Once  candidate  selected,  returns  the  enCre  profile  of  the  customer  /  prospect   3 Sync  Process:  Bi-­‐direcConal  data  sync  between  customer  hub  and  applicaCons   4 Merge  Process:  Publish  Merge  to  all  applicaCons   5 Enrich  Process:  Customer  Hub  to  AIA  connector  to  enrich  consumer  data  from  third  party    27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Partner Led Integrations
  28. 28. Oracle MDM: Investment and Differentiation Areas   Platform Industry BPM & Integration •  J2EE MDM Platform •  Tailored for Industry •  Pre-Cabled , MDM Aware •  Next Gen, Cloud Ready MDM •  Targeted towards Pain Points •  Foundation Components Governance & Content Enterprise Grade Thought Leadership •  Information Data Governance •  Published Benchmarks •  Cloud, Social Stewardship •  Enterprise & 3rd Party •  Engineered Solutions •  Additional Hubs / Domains 28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  29. 29. Agenda •  Customer Hub - Overview & Product Update •  Oracle MDM@Toyota Financial Services •  Q&A29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  30. 30. Q&A30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  31. 31. Visit the MDM Area on the DemoGrounds Our products experts are on-hand atDEMO L O C AT I O N Master  Data  Management  for  Customer  Data  and  Enterprise  Data  Quality  for  Customer  Data  W-­‐152 Master  Data  Management  for  Product  Data  and  Enterprise  Data  Quality  for  Product  Data  W-­‐151 Master  Data  Management  for  Site  Data  and  Master  Data  Management  for  Supplier  Data  W-­‐153 Master  Data  Management  for  Financial  Reference  Data  –  Data  RelaConship  Management  W-­‐154 Oracle  Advanced  Procurement  –  Supplier  Hub  W-­‐088 Advanced  Architecture  and  Technology  Stack  for  Oracle  E-­‐Business  Suite  Hubs  W-­‐106 Oracle  Hyperion  Data  RelaConship  Management  W-­‐125 Oracle  ApplicaCon  IntegraCon  Architecture  FoundaCon  Pack  W-­‐104 Oracle  Fusion  CRM  –  AddiConal  Modules  –  Fusion  Customer  Hub  W-­‐040 ProfiCng  with  Great  Cross-­‐Channel  Customer  Experiences  –  Customer  Hub  W-­‐056 Fusion:  Supply  Chain  Management  –  Fusion  Product  Hub  W-­‐023 Fusion:  Supply  Chain  Management  –  Fusion  Product  Hub  W-­‐024 Trusted  Data  with  Oracle  Enterprise  Data  Quality  SR-­‐256 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  32. 32. Key Monday MDM Sessions02:00 pm – 03:00 pm 17722 – General Session: Oracle MDM Vision, Strategy and Moscone West Roadmap with Cummins Room 301403:30 pm – 04:30 pm MDM in the Public Sector with SVB Monday , Oct 03, 3:30 PM Intercontinental Hotel Rm Union Square - Floor 3 14147 - Oracle Supplier Lifecycle Management & Supplier Hub Moscone West for Better Supplybase Management Room 2006 15626 - Introduction and Update: Oracle Hyperion Data Westin St. Francis - Relationship Management with Experian Elizabethan CD05:00 pm – 6:00 pm 17742 - Oracle Supplier MDM: Roadmap and Vision for Supplier Moscone West Management with iGate Room 3007 32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  33. 33. Key Tuesday MDM Sessions01:15 pm – 02:15 pm 17743 – Customer Panel: Manage Enterprise Dimensions & Hierarchies Moscone West with Data Relationship Management with Kraft Foods, Navistar, Room 3007 VMWare and Pfizer03:30 pm – 04:30 pm 17760 - Justify your MDM project and measure true ROI using the Moscone West Oracle MDM ROI Model with TJX Room 300705:00 pm – 06:00 pm 17801 - Enterprise Information Management, MDM and Oracle Fusion Moscone West Middleware Room 3007 9970 - R12 Oracle MDM - Better Customer information – Now! with Moscone West Kaygen and Guidance Software Room 2009 33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  34. 34. Key Wednesday MDM Sessions10:15 am – 11:15 am 17741 - The Road to competitive advantage with Oracle Site MDM with Moscone West Posten Norge and Tango Room 3007 17725 - Oracle Fusion Supply Chain Management: Deep Dive Into Moscone West Fusion Product Hub Room 3014 14144 - E-Business Suite Supplier Management Vision, Roadmap & Moscone West Customer Successes Room 200611:45 am – 12:45 pm 17729 - Learn how clean data has a significant business impact with Moscone West Oracle Data Quality with Royal Caribbean Cruise Line Room 3007 34460 - Infosys helps Tesco maximize benefits in PIM implementation Moscone West with Tesco Room 200801:15 pm – 02:15 pm 17740 - Data Quality as a Key Component of Master Data Management Moscone West Room 30075:00 pm – 6:00 pm 17762 - MDM Customer Panel: Implementation Challenges and Best Moscone West Practices with Masterlock, Wendys, Credit Suisse, The MDM Institute, Room 3007 and Royal Caribbean Cruise Line 34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  35. 35. Key Thursday MDM Sessions09:00 am – 10:00 am 4841 - Data Governance: Start From Where You Are with Hub Solution Moscone West Designs, Inc. Room 3007 15653 - Chart of Accounts Management Made Easy St. Francis Elizabethan CD10:30 am – 11:30 am 17780 - MDM for Financial Services: Compliance to Competitiveness Moscone West with LumenData Room 300712:00 pm – 01:00 pm 17800 - E-Commerce and Multi-Channel Retailing – An MDM Moscone West Perspective with Tesco Room 300703:00 pm – 04:00 pm 9384 - How Master Data Management Fits into Your Enterprise Moscone West Application Strategy with Cricket Communications and Ascent Services Room 3007 Group 18212 - Maximize the return on CRM investment with Oracle Customer Moscone West Hub and Data Quality Room 2010 15429 - MDM, SOA and AIA - Revolutionizing Your IT Landscape with Moscone West Intuit Room 3020 35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  36. 36. More Information Get your “Guide to MDM at Open World” here: http://www.oracle.com/openworld/oow11-focuson-mdm-459305.pdf search.oracle.com Master Data Management Oracle MDM Blog http://blogs.oracle.com/mdm36 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  37. 37. 37 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  38. 38. 38 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

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