Stop using social media

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Presentation Stop using social media at Hotel and facility managament.of NHTV Breda by Jeroen Vinkesteijn of Creative Masters.

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Stop using social media

  1. 1. Stop using social media
  2. 2. http://www.worldometers.info/ ‘’ We really should start using Twitter, you know’’ Fear of missing the moment ?
  3. 3. Jeroen Vinkesteijn Thanks to @Corné Dijkmans and @Lars Boom
  4. 5. Social media – so many platforms Just a few numbers ….per second
  5. 6. Google battle 60% 40%
  6. 9. What are these social media? Real social media? <ul><li>Social media </li></ul><ul><ul><li>sharing platforms, sites, tools </li></ul></ul><ul><ul><li>Used to be: (e)WOM, peers, f&f, clubs </li></ul></ul>
  7. 10. Joining or listening in? Social media?
  8. 11. <ul><li>What you do as a person is none of my business, </li></ul><ul><li>but doing business I want to know you personally. </li></ul><ul><li>Jeroen Vinkesteijn, Creative masters </li></ul>Problem?
  9. 12. Useful?
  10. 13. Social media Flower
  11. 14. TANSTAAFL
  12. 15. “ It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change.” - Charles Darwin compagnies
  13. 16. Reason 1 <ul><li>If you’ve got no clue, don’t do it </li></ul>
  14. 17. Privacy 12-03-2009 CNBC interview with Google CEO Eric Schmidt 
  15. 19. Quality of conversations
  16. 20. Thanks!
  17. 21. Reason 2 <ul><li>If you can’t stand the heat, don’t sit next to the fire </li></ul>
  18. 22. Hype? Workshop DM
  19. 23. Hype? Workshop social media
  20. 24. Just last week! Thuiswinkel.org Travel related = 50% of all E-commerce in .nl Thanks to @Lars Boom
  21. 27. What do you call success?
  22. 28. So compare!
  23. 30. <ul><li>Find us on Facebook, why? </li></ul><ul><li>Read our leaflet (Kruidvat) 2.550.000 </li></ul><ul><li>Read Allerhande 2.100.000 (reaches 4,1m!) </li></ul>
  24. 32. Want loyalty? Get a dog Adriaan Payne
  25. 33. So much is true?
  26. 34. SSISISWSIMBT some stupid idiot said it somewhere so it must be true
  27. 36. Reason 3 <ul><li>If you don’t know the metrics and insights, or don’t understand them don’t start </li></ul>
  28. 40. <ul><li>Would you have them making a Tv commercial, writing a advertorial or represent you in a MICE setting? </li></ul><ul><li>But social media? </li></ul>
  29. 44. Reason 4 <ul><li>If you think a trainee of 20 year should represent you don’t start </li></ul>
  30. 45. Let’s check-out Fletcher
  31. 56. Reason 5 <ul><li>If you don’t have the time or expertise, don’t! </li></ul>
  32. 57. Stop using social media THIS
  33. 58. Need help?
  34. 60. The world IS changing
  35. 61. Just some young people?
  36. 62. Online trust <ul><li>“ 76% of the customers thinks ads are a lie” *) </li></ul><ul><li>They do trust Tripadvisor, Iens and other reviewsites… </li></ul><ul><li>eWOM rules! </li></ul><ul><li>*)Edelman trust barometer </li></ul>Thanks to @Corné dDijkmans
  37. 63. Transparancy of it all…
  38. 64. Augmented reality or realized virtuality?
  39. 67. <ul><li>All day at StarBucks </li></ul><ul><li>Limit it? </li></ul>
  40. 68. So….. <ul><li>So, think of adding social media to your </li></ul><ul><li>portfolio on internet. </li></ul><ul><li>But only after… </li></ul>
  41. 69. 1. What are your goals 2. Why social media? 3. Listening is for free!
  42. 70. <ul><li>Listen to </li></ul><ul><ul><li>Your customers </li></ul></ul><ul><ul><li>Whishes, reactions </li></ul></ul><ul><ul><li>Listen to your competitor </li></ul></ul><ul><ul><li>Listen to what ? </li></ul></ul><ul><ul><li>Do it yourself? </li></ul></ul><ul><ul><li>Use the available software </li></ul></ul>
  43. 73. 4. Does it match your total policy? 5. Can you handle it? 7. So metrics, ROI (or RevPAR) alternatives 6. Try, try and try again 8. Be flexible, brands will change! 9. Does it convert?
  44. 74. Vragen? bredajeroen linkedin.com/in/jeroenvinkesteijn vinkesteijn .j @nhtv.nl creativemasters.nl Thanks for listening in!
  45. 75. Stop using social media THIS

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