by Jerod Morris
Copyblogger Media
Content Curation:
An Essential Ingredient for
Online Business Success
The Big Idea
Content curation is
not an option.
The Big Idea
It’s also not easy.
Agenda
1. Why curate
2. How to curate:
• links
• ideas
• knowledge
What is curation?
• Content curation is “collecting and
sorting content.”
• Digital curation is “preserving and
maintainin...
What is curation?
• Online content curation is collecting
and distilling ideas and information for
yourself and an audienc...
Curation is not new
• Libraries and museums
• The Bible
• Early American newspapers
• Digg, Fark, etc.
Why curate
Because curation is an essential
component of leadership.
(And we don’t follow people who don’t have ideas.)
Why curate
Because curation is an essential
component of online leadership.
(And we don’t follow people online who don’t h...
Why curate online
No followers =
No audience =
No business
How to curate online
• READ
• Publish
• Have a process
• Have a purpose
How to curate
links
Is it a waste of time?
• No …
• You’re already consuming content
anyway
• It rounds out the education you provide
• You be...
Who should share?
• You
• Someone who has earned trust
• No one else
What is worth sharing?
• R
• O
• A
• R
What is worth sharing?
• R - I’ve read it
• O - It’s original
• A - It’s applicable (and accurate)
• R - It’s reputable
Where do you find links?
• Manicured feed aggregator
• Social media
• “Curate the curators”
• Next Draft, Daily Digg, Farn...
When should you share?
• It depends
• Trial and error
• Respect the night and weekend
• Devise (and revise) a schedule
Where should you share?
• It depends
• Trial and error
• Respect the channel
• Devise (and revise) a strategy
What if you don’t have
anything to share?
• Comb your archive
• Never lower your standards
• Just don’t share
Two quick warnings
1. Beware online filter bubbles
2. Beware tacit endorsement
How to curate
ideas
First, the why …
•Prevent “Writer’s block”
•Prevent idea regret
Everyone should curate
ideas!
Active Idea Curation
• You have a specific problem to solve
• Accumulate quotes, data, and stories
• Organize
• Let theori...
Passive Idea Curation
• Have a process (Evernote?)
• Trial and error
• Journal
• Do something “mindless” with your body
• ...
How to curate
knowledge
To build an engaged
audience, you must build
authority.
To build authority, you must
build and communicate
wisdom.
To build and communicate
wisdom, curate knowledge for
yourself and an audience.
Knowledge vs. Wisdom
• Knowledge is facts, information, and
skills acquired about a specific subject
through experience an...
The benefits of curating
knowledge
1. Curating knowledge demonstrates
wisdom and builds authority.
2. Curating knowledge h...
The process
Curating knowledge requires:
• Gaining knowledge
• Retaining knowledge
• Explaining knowledge
Ways to gain knowledge
• Read widely and actively
• Obsess about one thing per year
• Have TV marathons — but choose
wisel...
Ways to retain knowledge
• Have a process for recording what you
learn
• Commonplace book
• Use Evernote like a madman
• D...
Ways to explain knowledge
• Write regularly to an audience
• Host a podcast
• Produce tutorials and how-to videos
• Give p...
One quick warning
Don’t underestimate the importance
of emotional intelligence.
Recap
• Curate links, ideas, and knowledge
• Have processes
• Read to lead
“Let us tenderly and kindly
cherish therefore, the
means of knowledge. Let us
dare to read, think, speak,
and write .”
~ J...
jerod@copyblogger.com
Twitter: @JerodMorris
Learn how to generate a
flood of new business with
the power of a digital media
platform …
NewRainmaker.com
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
Content Curation: An Essential Ingredient for Online Business Success
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Content Curation: An Essential Ingredient for Online Business Success

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Successful content curation -- the kind that actually drives business results -- requires commitment, strategic thinking, and that most precious of resources: time.

So why go to the trouble? Because when you do it right, and do it right consistently, content curation is a foundational building block of your authority. And authority is how you build and maintain the audience that builds your business.

In this presentation, originally given to the Dallas Social Media Club in July of 2014, I break down the art and science of content curation, explaining not only the why, but more importantly: the how.

o Why you should be curating content
o The essentials (who, what, when, where, and why) of link curation.
o How to curate ideas like successful writers do
o Why knowledge curation is key to the wisdom on which your authority is built

And much more.

Published in: Internet
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Content Curation: An Essential Ingredient for Online Business Success

  1. 1. by Jerod Morris Copyblogger Media Content Curation: An Essential Ingredient for Online Business Success
  2. 2. The Big Idea Content curation is not an option.
  3. 3. The Big Idea It’s also not easy.
  4. 4. Agenda 1. Why curate 2. How to curate: • links • ideas • knowledge
  5. 5. What is curation? • Content curation is “collecting and sorting content.” • Digital curation is “preserving and maintaining digital assets.”
  6. 6. What is curation? • Online content curation is collecting and distilling ideas and information for yourself and an audience.
  7. 7. Curation is not new • Libraries and museums • The Bible • Early American newspapers • Digg, Fark, etc.
  8. 8. Why curate Because curation is an essential component of leadership. (And we don’t follow people who don’t have ideas.)
  9. 9. Why curate Because curation is an essential component of online leadership. (And we don’t follow people online who don’t have ideas.)
  10. 10. Why curate online No followers = No audience = No business
  11. 11. How to curate online • READ • Publish • Have a process • Have a purpose
  12. 12. How to curate links
  13. 13. Is it a waste of time? • No … • You’re already consuming content anyway • It rounds out the education you provide • You become a connected online citizen • It’s valuable and authoritative
  14. 14. Who should share? • You • Someone who has earned trust • No one else
  15. 15. What is worth sharing? • R • O • A • R
  16. 16. What is worth sharing? • R - I’ve read it • O - It’s original • A - It’s applicable (and accurate) • R - It’s reputable
  17. 17. Where do you find links? • Manicured feed aggregator • Social media • “Curate the curators” • Next Draft, Daily Digg, Farnham Street • Moz Monthly Top 10, Growth Hackers Weekly Digest
  18. 18. When should you share? • It depends • Trial and error • Respect the night and weekend • Devise (and revise) a schedule
  19. 19. Where should you share? • It depends • Trial and error • Respect the channel • Devise (and revise) a strategy
  20. 20. What if you don’t have anything to share? • Comb your archive • Never lower your standards • Just don’t share
  21. 21. Two quick warnings 1. Beware online filter bubbles 2. Beware tacit endorsement
  22. 22. How to curate ideas
  23. 23. First, the why … •Prevent “Writer’s block” •Prevent idea regret
  24. 24. Everyone should curate ideas!
  25. 25. Active Idea Curation • You have a specific problem to solve • Accumulate quotes, data, and stories • Organize • Let theories emerge from sources
  26. 26. Passive Idea Curation • Have a process (Evernote?) • Trial and error • Journal • Do something “mindless” with your body • Trust the benefit
  27. 27. How to curate knowledge
  28. 28. To build an engaged audience, you must build authority.
  29. 29. To build authority, you must build and communicate wisdom.
  30. 30. To build and communicate wisdom, curate knowledge for yourself and an audience.
  31. 31. Knowledge vs. Wisdom • Knowledge is facts, information, and skills acquired about a specific subject through experience and study. • Wisdom is aggregated knowledge that feels native to your being.
  32. 32. The benefits of curating knowledge 1. Curating knowledge demonstrates wisdom and builds authority. 2. Curating knowledge helps you find seductive hooks.
  33. 33. The process Curating knowledge requires: • Gaining knowledge • Retaining knowledge • Explaining knowledge
  34. 34. Ways to gain knowledge • Read widely and actively • Obsess about one thing per year • Have TV marathons — but choose wisely • Listen to podcasts • Massive Open Online Courses (MOOCs)
  35. 35. Ways to retain knowledge • Have a process for recording what you learn • Commonplace book • Use Evernote like a madman • Draw connections in your mind (let your brain do the work)
  36. 36. Ways to explain knowledge • Write regularly to an audience • Host a podcast • Produce tutorials and how-to videos • Give presentations
  37. 37. One quick warning Don’t underestimate the importance of emotional intelligence.
  38. 38. Recap • Curate links, ideas, and knowledge • Have processes • Read to lead
  39. 39. “Let us tenderly and kindly cherish therefore, the means of knowledge. Let us dare to read, think, speak, and write .” ~ John Adams
  40. 40. jerod@copyblogger.com Twitter: @JerodMorris
  41. 41. Learn how to generate a flood of new business with the power of a digital media platform … NewRainmaker.com

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