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Webinar: 5 Easy Wins with SMS this Tax Time

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Sending a last-minute SMS to donate at tax time is becoming part of fundraising mix for most not for profits, but it can sometimes seem more like voodoo than science.

What strategies actually work? And better yet, which ones will yield the biggest return for your effort?

GiveEasy has spent the last three years working with not-for-profits sending over 1,000 campaigns for small to large organisations.

We have developed a formula to maximise your revenue through sending a last-minute text this tax time. We will run through 5 easy wins all non-profits can implement in 15 minutes to increase SMS donations.

We will also show you examples of SMSes that have yielded great results from Oxfam Australia, Asylum Seeker Resource Centre, St Kilda Mums and Australian Red Cross.

Published in: Government & Nonprofit
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Webinar: 5 Easy Wins with SMS this Tax Time

  1. 1. Digital giving made easy INTERACTIVE WEBINAR: 5 EASY WINS WITH SMS THIS TAX TIME HOW TO INCREASE DONATIONS BY SENDING AN SMS
  2. 2. Jeremy Tobias CEO GiveEasy Digital giving made easy An entire suite of fundraising solutions available in one click.
  3. 3. GiveEasy has developed a number of products solving genuine pain points for NFPs Crowdfunding | Peer to peer • Setup crowdfunding page in minutes • Tailor to your page with video, images and story • Receive real-time donations from your supporters via your page and integrate with SMS • Track progress of goals with tally • Share video content • Help drive engagement • Create hype • Consolidate your crowdfunding to one page Personalised donations • Automatically fills donation forms with name, email and unique amount for each donor • Reduces donor drop-off • One click giving solution, if they have donated on GiveEasy before • Quicker and easier for donors as well as a better experience • You have full control in sending your emails. As our platform integrates with Mailchimp, Campaign Monitor, Vision 6 and many others SMS Donations • Inbound SMS Text a keyword to donate • Outbound SMS Send an SMS to supporters to donate • Communication Good luck messages, messages to fundraisers • Live events Setup a live event thermometer bar Beautiful donation pages • Mobile responsive design • Drag and drop design • Your own look and feel with images, colour and video • Track donation source • Unlimited pages • Setup for regular giving Digital giving suite purely for charities
  4. 4. Why SMS wins? SMS donations
  5. 5. Why SMS wins? 98% SMSes read-rate - Adobe 80% people have their mobile with them 20 hours a day - Adweek Millennials check their phones more than 150 times a day - Inc
  6. 6. What can you do with SMS?
  7. 7. Instant donations • SMS giving (inbound) • SMS blast (outbound) Engagement and communications • Engage your supporters • Event reminders • Thank you messages • Credit card bounce-backs What can you do with SMS? SMS is surprisingly versatile. There are many ways you can use this medium:
  8. 8. Hi Sam, thank you for supporting The Hunger Project. We appreciate your generous support. Your donation of $50 will help to feed 500 people this year. Thanks from the Hunger Project team Send thank you messages to make your donors feel valued. Outbound SMS Motivate supporters before events to remind them how their contribution is valued.
  9. 9. Hi [Firstname], It's Julie from Puppy Central. We're having trouble processing your monthly donation. You can update your credit card at this secure link: www.secure.giveeasy.org. Or you can give us a quick call on 9345 3456 to update it over the phone. Thanks for your generous support. Opt-out reply STOP Quick and easy way to contact your donors for admin or finance queries. • Update credit cards • Renew address details Outbound SMS
  10. 10. Woof! Human, fetch [Dog] because today is DOG DAY! Every donation you receive today will be DOUBLED and added to your fundraising page...all thanks to Petworld. PLUS, if you raise just $10, you'll be matched and receive a FREE dog bowl! Check your inbox now and let's take action to fight animal cruelty! Charlie Wagglesworth STOP 0429993920 RSPCA NSW Woof! Human, fetch [Dog] because today is DOG DAY! Every donation you receive today will be DOUBLED and added to your fundraising page...all thanks to Petworld. PLUS, if you raise just $10, you'll be matched and receive a FREE dog bowl! Check your inbox now and let's take action to fight animal cruelty! Charlie Wagglesworth Outbound SMS
  11. 11. How does GiveEasy SMS work?
  12. 12. Outbound SMS donations Inbound SMS donations Text in a keyword • TV appearances • Events fundraising • Social media • Radio Hi Alex, you can help us achieve zero deaths by 2030 this June. Last year you donated $60. Click here to donate: https://donate.nb cf.org.au/xxx Direct to your supporters • Tax time • Double donations • Giving days • Urgent appeals or natural disasters
  13. 13. Text in a keyword • TV appearances • Social media • Events fundraising SAFE To complete your secure donation to Asylum Seeker Resource Centre, please click here: https://donate.give easy.org/xxxxxxx Text SAFE to 0437 371 371 Inbound SMS donations
  14. 14. Inbound SMS donations
  15. 15. Outbound SMS donations Hi Alex, you can help us achieve zero deaths by 2030 this June. Last year you donated $60. Click here to donate: https://donate.nbcf .org.au/xxx SMS direct to your supporters • Tax time • Appeals • Double donations • Giving days • Natural disasters
  16. 16. Hi Alex, you can help us achieve zero deaths by 2030 this June. Last year you donated $60. Click here to donate: https://donate.nbcf. org.au/xxx Alex Legend a.legend@email.com $60 First time SMS experience Outbound SMS donations
  17. 17. URGENT: This is Diana from Amnesty. Stand in solidarity with Andrew facing death. Reply HOPE to give $3 for a flower of HOPE. Second time donor SMS experience Outbound SMS donations Second time donor experience • Four seconds to give • No forms to fill out
  18. 18. Digital giving made easy 5 EASY WINS WITH SMS THIS TAX TIME
  19. 19. Create a sense of urgency. Send as late as possible. Don’t be afraid to send on 30th June to create a sense of urgency. Particularly with SMS. WIN # 1
  20. 20. WIN # 1 When to send your SMS Some factors to consider 1. To send 1 or 2 SMSes? 2. Is there a special day for my charity or a special event/Make the most of double donations 3. How does this SMS tie into my overall campaign?
  21. 21. WIN # 1 WHEN TO SEND YOUR SMS 30th June is a Saturday this year, your options are: Option 1: (Urgency) Send on 30th June Option 2: (Few days to go) Send on 28th June or 29th June Option 3: (Split test) Send half 29th June and 30th June
  22. 22. Make an impact with every word. Choose emotive, urgent words. WIN # 2
  23. 23. Words that work well with SMS Use your characters to maximise your impact Make it easy for your donors to give by prefilling their name, email and unique giving amounts to the form. Be clear who it’s from: CHARITYNAME Make it PERSONALISED URGENT LAST CHANCE WE’RE STILL SHORT PLEASE EMERGENCY HELP
  24. 24. Let the SMS stand on its own. Make sure it has clear context. Be clear where the funds are going, and how donors can help. WIN # 3
  25. 25. Pre-fill the form. … or even better… 4 seconds to give. Make it easy for your donors to give by prefilling their name, email and unique giving amounts to the form. WIN # 4
  26. 26. Data is king. Track everything for best results. Your mobile lists can vary from strong supporters, to those you don’t know at all. Mimic direct mail asks via SMS. WIN # 5
  27. 27. Win #1: Create a sense of urgency Win #2: Make an impact with every word Win #3: Let your SMS stand on its own Win #4: Pre-fill the form Win #5: Data is king 5 EASY WINS WITH SMS THIS TAX TIME
  28. 28. Some winning examples of SMS And why they were so successful
  29. 29. When SMS is best Double donations Natural disaster Christmas Tax time
  30. 30. Telethon on World Refugee Day
  31. 31. [FirstName], it's World Refugee Day & our Telethon is live. Help us raise $300,000 to provide urgent shelter, healthcare & food aid. CompanyX is doubling donations NOW until 9am! Stand with us. Donate $38 to fund a mental health catch up:https://donate.asrc.org.au/xx xxxx Alex, it's World Refugee Day & our Telethon is live. Help us raise $300,000 to provide urgent shelter, healthcare & food aid. CompanyX is doubling donations NOW until 9am! Stand with us. Donate $38 to fund a mental health catchup: https://donate.asrc.org.au /xxxxxx Outbound SMS
  32. 32. Outbound SMS Donate to Asylum Seeker Resource Centre Let Them Stay Alex Legend a.legend@mymail.com $38 Donation screen Pre-filled with their name, email and their last giving amount.
  33. 33. [Firstname], Help families fleeing violence in Myanmar to survive. Donate today & the govt will match every $: http://giveeasy.redcross.org.au/l dD6JE un STOP 0429562888 Alex, Help families fleeing violence in Myanmar to survive. Donate today & the govt will match every $: http://giveeasy.redcross.or g.au/xxx Outbound SMS
  34. 34. Tailored donation form for each donor. Pre-filled with their name, email and their last giving amount. Outbound SMS Donate to Australian RedCross Help Myanmar Families Alex Legend a.legend@mymail.com $50
  35. 35. Hi Sandra, Jessie here at St Kilda Mums. We still have 45 families without a safe place for their baby to sleep this Christmas. $140 provides a safe cot & mattress for a family. Help babies sleep safe & dream big! Click to donate now: [URL] uns STOP 0456941644 Hi Sandra, Jessie here at St Kilda Mums. We still have 45 families without a safe place for their baby to sleep this Christmas. $140 provides a safe cot & mattress for a family. Help babies sleep safe & dream big! Click to donate now: [URL] Outbound SMS
  36. 36. Outbound SMS Best practice donation page Pre-filled donation forms to suit each supporter individually.
  37. 37. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org.au /uns STOP 04xxxxxxxxx Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org.a u/ uns STOP 04xxxxxxxxx Outbound SMS
  38. 38. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org. au/abertd uns STOP 04xxxxxxxxx Outbound SMS First time donor experience
  39. 39. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Reply with HELP to donate $50 now Outbound SMS Second time donor experience Please confirm your $50 donation to Oxfam Australia. Please type YES. If you would like to donate a different amount please enter that in now Thank you for donating to Oxfam Australia. A tax receipt is on its way. HELP YES
  40. 40. Win #1: Create a sense of urgency Win #2: Make an impact with every word Win #3: Let your SMS stand on its own Win #4: Pre-fill the form Win #5: Data is king 5 EASY WINS WITH SMS THIS TAX TIME
  41. 41. | 46 Questions? To find out how we can help you increase your digital giving at tax time: www.giveeasy.org/tax-time/

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