1.
Digital giving made easy
INTERACTIVE WEBINAR:
5 EASY WINS
WITH SMS
THIS TAX TIME
HOW TO INCREASE DONATIONS BY
SENDING AN SMS

2.
Jeremy Tobias
CEO GiveEasy
Digital giving made easy
An entire suite of
fundraising
solutions available
in one click.

3.
GiveEasy has developed a number of products solving genuine pain points for NFPs
Crowdfunding | Peer to peer
• Setup crowdfunding page in
minutes
• Tailor to your page with
video, images and story
• Receive real-time donations
from your supporters via
your page and integrate
with SMS
• Track progress of goals with
tally
• Share video content
• Help drive engagement
• Create hype
• Consolidate your
crowdfunding to one page
Personalised donations
• Automatically fills donation
forms with name, email and
unique amount for each donor
• Reduces donor drop-off
• One click giving solution, if they
have donated on GiveEasy
before
• Quicker and easier for donors as
well as a better experience
• You have full control in sending
your emails. As our platform
integrates with Mailchimp,
Campaign Monitor, Vision 6 and
many others
SMS Donations
• Inbound SMS
Text a keyword to
donate
• Outbound SMS
Send an SMS to
supporters to donate
• Communication
Good luck messages,
messages to
fundraisers
• Live events
Setup a live event
thermometer bar
Beautiful donation pages
• Mobile responsive design
• Drag and drop design
• Your own look and feel
with images, colour and
video
• Track donation source
• Unlimited pages
• Setup for regular giving
Digital giving suite purely for charities

4.
Why
SMS
wins?
SMS donations

5.
Why SMS wins?
98% SMSes read-rate
- Adobe
80% people have
their mobile with
them 20 hours a day
- Adweek
Millennials check their
phones more than 150
times a day - Inc

6.
What can you
do with SMS?

7.
Instant donations
• SMS giving (inbound)
• SMS blast (outbound)
Engagement and communications
• Engage your supporters
• Event reminders
• Thank you messages
• Credit card bounce-backs
What can you
do with SMS?
SMS is surprisingly versatile. There
are many ways you can use this
medium:

8.
Hi Sam, thank you for supporting
The Hunger Project.
We appreciate your generous
support. Your donation of $50
will help to feed 500 people this
year. Thanks from the Hunger
Project team
Send thank you messages
to make your donors feel
valued.
Outbound SMS
Motivate supporters
before events to
remind them how
their contribution is
valued.

9.
Hi [Firstname],
It's Julie from Puppy Central.
We're having trouble processing
your monthly donation.
You can update your credit card
at this secure link:
www.secure.giveeasy.org.
Or you can give us a quick call on
9345 3456 to update it over the
phone. Thanks for your generous
support.
Opt-out reply STOP
Quick and easy way to
contact your donors for
admin or finance queries.
• Update credit cards
• Renew address details
Outbound SMS

10.
Woof! Human, fetch [Dog]
because today is DOG DAY!
Every donation you receive
today will be DOUBLED and
added to your fundraising
page...all thanks to Petworld.
PLUS, if you raise just $10, you'll
be matched and receive a FREE
dog bowl!
Check your inbox now and let's
take action to fight animal
cruelty!
Charlie Wagglesworth
STOP 0429993920
RSPCA NSW
Woof! Human, fetch [Dog]
because today is DOG DAY!
Every donation you receive
today will be DOUBLED and
added to your fundraising
page...all thanks to Petworld.
PLUS, if you raise just $10, you'll
be matched and receive a FREE
dog bowl! Check your inbox
now and let's take action to
fight animal cruelty!
Charlie Wagglesworth
Outbound SMS

11.
How does
GiveEasy SMS
work?

12.
Outbound SMS
donations
Inbound SMS
donations
Text in a keyword
• TV appearances
• Events fundraising
• Social media
• Radio
Hi Alex, you can
help us achieve
zero deaths by
2030 this June.
Last year you
donated $60. Click
here to donate:
https://donate.nb
cf.org.au/xxx
Direct to your supporters
• Tax time
• Double donations
• Giving days
• Urgent appeals or natural disasters

13.
Text in a keyword
• TV appearances
• Social media
• Events fundraising
SAFE
To complete your
secure donation to
Asylum Seeker
Resource Centre,
please click here:
https://donate.give
easy.org/xxxxxxx
Text SAFE to
0437 371 371
Inbound SMS donations

14.
Inbound SMS donations

15.
Outbound SMS donations
Hi Alex, you can
help us achieve
zero deaths by
2030 this June. Last
year you donated
$60. Click here to
donate:
https://donate.nbcf
.org.au/xxx
SMS direct to your
supporters
• Tax time
• Appeals
• Double donations
• Giving days
• Natural disasters

16.
Hi Alex, you can help
us achieve zero
deaths by 2030 this
June. Last year you
donated $60. Click
here to donate:
https://donate.nbcf.
org.au/xxx
Alex
Legend
a.legend@email.com
$60
First time SMS
experience
Outbound SMS
donations

17.
URGENT: This is
Diana from Amnesty.
Stand in solidarity
with Andrew facing
death. Reply HOPE
to give $3 for a
flower of HOPE.
Second time
donor SMS
experience
Outbound SMS
donations
Second time donor
experience
• Four seconds to give
• No forms to fill out

18.
Digital giving made easy
5 EASY WINS
WITH SMS
THIS TAX TIME

19.
Create a sense
of urgency.
Send as late as possible.
Don’t be afraid to send on 30th June to
create a sense of urgency.
Particularly with SMS.
WIN # 1

20.
WIN # 1
When to send
your SMS
Some factors to consider
1. To send 1 or 2 SMSes?
2. Is there a special day for my
charity or a special
event/Make the most of
double donations
3. How does this SMS tie into
my overall campaign?

21.
WIN # 1
WHEN TO SEND
YOUR SMS
30th June is a Saturday this
year, your options are:
Option 1:
(Urgency)
Send on
30th June
Option 2:
(Few days to go)
Send on
28th June or
29th June
Option 3:
(Split test)
Send half
29th June and
30th June

22.
Make an
impact with
every word.
Choose emotive, urgent
words.
WIN # 2

23.
Words that
work well
with SMS
Use your characters
to maximise your
impact
Make it easy for your donors to give by
prefilling their name, email and unique
giving amounts to the form.
Be clear who it’s from: CHARITYNAME
Make it PERSONALISED
URGENT
LAST CHANCE
WE’RE STILL SHORT
PLEASE
EMERGENCY
HELP

24.
Let the
SMS stand
on its own.
Make sure it has clear
context.
Be clear where the funds are
going, and how donors can help.
WIN # 3

25.
Pre-fill the
form.
… or even better…
4 seconds to give.
Make it easy for your donors to give
by prefilling their name, email and
unique giving amounts to the form.
WIN # 4

26.
Data
is king.
Track everything for
best results.
Your mobile lists can vary from
strong supporters, to those you
don’t know at all.
Mimic direct mail asks via SMS.
WIN # 5

27.
Win #1: Create a sense of urgency
Win #2: Make an impact with every word
Win #3: Let your SMS stand on its own
Win #4: Pre-fill the form
Win #5: Data is king
5 EASY WINS
WITH SMS THIS TAX TIME

28.
Some winning
examples of
SMS
And why they were so
successful

29.
When SMS
is best
Double donations
Natural disaster
Christmas
Tax time

30.
Telethon on World Refugee Day

31.
[FirstName], it's World Refugee
Day & our Telethon is live. Help
us raise $300,000 to provide
urgent shelter, healthcare &
food aid. CompanyX is doubling
donations NOW until 9am! Stand
with us. Donate $38 to fund a
mental health catch
up:https://donate.asrc.org.au/xx
xxxx
Alex, it's World Refugee
Day & our Telethon is live.
Help us raise $300,000 to
provide urgent shelter,
healthcare & food aid.
CompanyX is doubling
donations NOW until 9am!
Stand with us.
Donate $38 to fund a
mental health catchup:
https://donate.asrc.org.au
/xxxxxx
Outbound SMS

32.
Outbound SMS
Donate to Asylum Seeker
Resource Centre
Let Them Stay
Alex
Legend
a.legend@mymail.com
$38
Donation screen
Pre-filled with their name,
email and their last giving
amount.

33.
[Firstname], Help families fleeing
violence in Myanmar to survive.
Donate today & the govt will
match every $:
http://giveeasy.redcross.org.au/l
dD6JE
un STOP 0429562888
Alex, Help families fleeing
violence in Myanmar to
survive.
Donate today & the govt
will match every $:
http://giveeasy.redcross.or
g.au/xxx
Outbound SMS

34.
Tailored donation form
for each donor.
Pre-filled with their name,
email and their last giving
amount.
Outbound SMS
Donate to Australian RedCross
Help Myanmar Families
Alex
Legend
a.legend@mymail.com
$50

35.
Hi Sandra, Jessie here at St Kilda
Mums. We still have 45 families
without a safe place for their
baby to sleep this Christmas.
$140 provides a safe cot &
mattress for a family. Help
babies sleep safe & dream big!
Click to donate now: [URL]
uns STOP 0456941644
Hi Sandra, Jessie here at St
Kilda Mums.
We still have 45 families
without a safe place for
their baby to sleep this
Christmas.
$140 provides a safe cot &
mattress for a family.
Help babies sleep safe &
dream big!
Click to donate now: [URL]
Outbound SMS

36.
Outbound SMS
Best practice
donation page
Pre-filled
donation forms
to suit each
supporter
individually.

37.
Alex, we're still short! Help us
tackle poverty & hunger in
Zimbabwe. Donate $50 by
midnight here:
http://donate.oxfam.org.au
/uns STOP 04xxxxxxxxx
Alex, we're still short!
Help us tackle poverty &
hunger in Zimbabwe.
Donate $50 by midnight
here:
http://donate.oxfam.org.a
u/
uns STOP 04xxxxxxxxx
Outbound SMS

38.
Alex, we're still short!
Help us tackle poverty &
hunger in Zimbabwe.
Donate $50 by midnight
here:
http://donate.oxfam.org.
au/abertd
uns STOP 04xxxxxxxxx
Outbound SMS
First time donor
experience

39.
Alex, we're still short! Help us
tackle poverty & hunger in
Zimbabwe. Reply with HELP to
donate $50 now
Outbound SMS
Second time
donor
experience
Please confirm your $50
donation to Oxfam Australia.
Please type YES. If you would
like to donate a different
amount please enter that in now
Thank you for donating to
Oxfam Australia. A tax receipt is
on its way.
HELP
YES

40.
Win #1: Create a sense of urgency
Win #2: Make an impact with every word
Win #3: Let your SMS stand on its own
Win #4: Pre-fill the form
Win #5: Data is king
5 EASY WINS
WITH SMS THIS TAX TIME

41.
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Questions?
To find out how we can help
you increase your digital
giving at tax time:
www.giveeasy.org/tax-time/